The event is organised by SBC Events, and hosted by former Chief Commercial Officer of AC Milan, Jaap Kalma. As part of the programme, we will facilitate direct introductions between Football Clubs and Bookmakers by matching available opportunities with pre-screened bookmakers’ interests.
To facilitate the creation of concrete new business opportunities for its participants, the SBC Sponsorship Forum will include a new business networking format to establish direct connections between Clubs that offer sponsorship opportunities on the one hand, and Bookmakers interested in these opportunities on the other hand:
The Betting on Football 2017 conference at Stamford Bridge provided the platform to negotiate a ‘landmark deal’ with the now 12-time European champions Real Madrid.
Our strategy has always been driven by a desire to stand out from the crowd and deliver excellent user experience. This is a partnership to make others take note, and one that is built to last. We can’t wait to address the entire sports betting industry alongside Real Madrid at Betting on Football 2018.
|10:15 – 10:30|
SNAPSHOT – Sponsorship in football
|10:30 – 11:00|
The Power of the Premier League
|11:00 – 11:20||Introduction Break|
|11:20 – 11:50|
Measuring marketing – how to calculate ROI beyond customer acquisition
|11:50 – 12:10||Introduction Break|
|12:10 – 12:50|
PANEL: Global product – the opportunities surrounding regional partnerships
|12:50 – 14:00||Lunch & Networking|
|14:00 – 15:00|
LEAGUE POSITION – Round Table Discussions
|15:00 – 15:30||Introduction Break|
|15:30 – 16:00|
Public perception – tackling negative connotations
|16:00 – 16:30|
ACTIVATION – The creative ways of engaging with an existing fan base
|16:30 – 17:00||Introduction Break|
|17:00 – 17:30|
Big Data, social networks and the evolving nature of partnerships
|17:30 – 18:30|
Networking Drinks for SBC Sponsorship Forum Delegates @Frankies
|19:00 – 22:00|
Dinner for SBC Sponsorship Forum Delegates
|22:00 – 02:00|
Closing Party for the Betting on Football Conference
Stamford Bridge has been home to Chelsea FC for many years. Opened in 1877, the stadium was used by the London Athletic Club until 1905, when new owner Gus Mears founded Chelsea Football Club to occupy the ground; Chelsea have played their home games there ever since. It has undergone numerous major changes over the years, most recently in the 1990s when it was renovated into a modern, all-seater stadium.
The Millennium and Copthorne Hotels at Chelsea FC are the official hotels for Betting on Football 2017. These two hotels are conveniently situated within the Stamford Bridge concourse and a stone’s throw away from the ESI Super Forum & Betting on Football exhibition, conference and networking parties.
DELEGATES RECEIVE DISCOUNTED RATES AT THE OFFICIAL HOTELS
If you are a football club/organisation or an operator wishing to attend the SBC Sponsorship Forum, please send an email containing your details to email@example.com with the subject matter SPONSORSHIP FORUM.