Betting on Sports to deliver biggest ever exhibition space

With just over three months to go until the doors open at Betting on Sports, time is running out for companies to book their spot at this year’s event.

With the chance to meet and talk to over 160 gambling operators, Betting on Sports – which returns to Olympia London from 17-20 September is now firmly established as the leading sports betting industry event. This time around, it is expected to attract 3,500 delegates – a 30 per cent increase on last year’s event.

The exhibition floor was increased by 25 per cent to over 6,300 sqm, but already 85 per cent of this total space has been sold, highlighting that interest from exhibitors looking to showcase their latest products and innovations is at peak demand. Over 100 of the biggest platform providers, affiliates, operators and payment firms have already confirmed their places.

Companies including OPTIMA, SG Digital, Golden Race, BetConstruct, SB Tech, FSB, Digitain, Betradar, Sporting Solutions and Intertops have all joined the exhibitor line-up, making it a must-attend event for the igaming industry.

The return of the Payment Expert Forum has also led to an increased presence of payment sponsors and exhibitors such as Cardpay, Cryptopay, Ecommpay, Emerchantpay, HiPay, Pay360, Ozan,, SticPay, and Trustly.

Keith O’Loughlin, SVP Sportsbooks and Platforms at SG Digital, explained: “It’s a fantastic event. I don’t think there is any other event where you get all the key people from the industry in one place. It’s taken me 20 minutes to walk to one end of the exhibition as you keep meeting people that you know and want to speak to.”

Meanwhile, exhibition stands hosted by Catena Media, Betgenius, Perform Group, Pinnacle and the Press Association will embrace the importance of producing engaging digital content and leveraging the power of sports data.

Reflecting on last year’s event, Richard Gale, Head of UK at Catena Media, said: “The Betting on Sports conference was great. I thoroughly enjoyed it, with some great contacts and business coming out of it. Normally very sceptical of industry events to be honest, but this was the first time I’ve left wishing I’d spent more time at one!”

Rasmus Sojmark, CEO and Founder of SBC, commented: “Following the huge success of Betting on Sports last year, we felt it necessary to increase the exhibition floor space to accommodate the number of companies looking to participate at this year’s event. Showcasing some of the biggest and best names in the industry shows how this event is such an important date in the calendar for these globally recognised brands.”

For more information please go to the Betting on Sports website. For enquiries regarding sponsorship or exhibition opportunities, please contact us on

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