Digital Choo – Personalisation is the essence of sports betting

SBC is continuing to look forward to Betting on Sports. Ahead of the event, we caught up with Digital Choo (DC), where their Chief Strategy Officer, Oleg Profatylo spoke about the development of brand personality.ย 

He told SBC about the rebranding campaign of one of DCโ€™s clients ahead of #boscon, and how Digital Choo โ€˜seeks to dive into the industryโ€™s latest trendsโ€™

#boscon, held 17-20 September at Olympia London, is the worldโ€™s leading sports betting industry event, with this yearโ€™s conference set to boast 300 leading industry speakers across 50 sessions, with 120 exhibitors displaying their latest products.

What are you looking forward to at Betting on Sports?

We seek to dive into the industryโ€™s latest trends, showcase its services to partners, and exchange experiences to turn them into new business ideas and solutions later. Productive communication is a key to industryโ€™s development. We are eager to discuss current hot topics and drive the community forward.ย 

What are you promoting at Betting on Sports?

Digital Choo is a full services agency with deep expertise in sports betting. We will showcase our experience and 360ยฐ services. We offer our clients the best results on any scale, from a single solution to turnkey strategy development and implementation. Would you like your campaign implemented creatively and efficiently, with strict adherence to KPI? The answer yes is a reason to find out more about DC.ย ย 

What industry innovation will capture the most attention in 2019?

For sure, I might refer to blockchain or VR experience, but these technological breakthroughs wonโ€™t be adopted quickly by the majority of players, and thus are unlikely to be a strong advantage in player acquisition or retention.

With these technologies we are rushing ahead of the industry, while there is still a lot of work to do in terms of personalized approach to our players. And players want this personalization โ€“ it is the essence of sports betting โ€“ to amplify YOUR experience at activities YOU like. The answer to this is the automated digital ads creation based on user data. This tech already exists, but is not yet mastered neither by the betting operators, nor by the mass market brands in the internet as a whole.ย 

It allows to instantly create an ad from the existing multitude of preset visuals, messages, colors, backgrounds and other data to match the portrait of a target user based on the available data on that user. So a fan of Manchester United can be exposed to and ad in colors of the team with his favorite player Pogba and the announcement of the nearest match and the odds on Manchesterโ€™s victory. This not only greatly improves the odds of being noticed among competitors, but also saves a lot of time and effort. The companies which will be able to provide such solutions and the companies that will be the first to adapt them will gain a great benefit, while the players will be more satisfied with their communication and experience with betting operators.

Which sports betting operator has impressed you the most in 2019?

I would name one of DCโ€™s clients, as an exceptional example of differentiation and brand personality development โ€“ Parimatch and itโ€™s rebranding campaign โ€œFired up to winโ€. The use of client data to create a new visual and emotional platform, the stand-out approach to create a top-class video material and the use of a perfect brand ambassador โ€“ everything has combined to create a high-quality product for the audience.

What sports betting partnership has stood out in the past 12 months?

Indeed, thereโ€™s too much partnerships being announced. And it creates a certain level of blindness to such news. Good or bad, thereโ€™s nothing at the top of my mind at the moment, which may also mean that no partnership was resonating enough to draw attention.ย 

If you could attend one sporting event, what would it be?

That would be the NBA finals. Iโ€™m not a great fan of basketball, nor I follow the charts. But the dynamics, the atmosphere, and the mastery of players โ€“ this creates a show, that you wouldnโ€™t want to miss, assuming you have a chance to go.

Which parts of the conference agenda have caught your eye?

That would be the sessions on cybersports, advertising and marketing, as well as the Future Of Gaming section and Emerging Markets section as a whole.

Delegates will be treated to world-class hospitality with plenty of business and networking opportunities at some of Londonโ€™s most iconic venues including the Natural History Museum. For more information about the event, please visit the Betting on Sports website.ย 

Sasha Boerma, Coastline Gaming: the โ€˜non-negotiablesโ€™ of affiliate marketing
28 Mar | CasinoBeats Summit | Ellis Davis
'With marketing being a crucial tool for any company looking to unlock new engagement in the...
Read more
Maksim Gorbach, Enlabs: how streamers are expanding poker to new players
28 Mar | CasinoBeats Summit | Maria Tsnompilantze
'Online poker is an undeniably huge contributor to the success of the igaming industry, pulling in...
Read more
Gator Wagers Talks Alliances, Golf, and DFS values
27 Mar | Events | Maria Tsnompilantze
'We often stress the value of customer loyalty, especially from the standpoint of operators. Yet, as...
Read more
SBC Summit 2024 Unveils Trio of Targeted Vertical Summits for Industry Leaders
27 Mar | Events | Maria Tsnompilantze
'Following a groundbreaking year that saw SBC Summit Barcelona 2023 shatter attendance records with an impressive...
Read more
Honoring Legends: SBC Announces Six 2024 Sports Betting Hall of Fame Inductees
27 Mar | Events | Maria Tsnompilantze
'SBC has revealed the six individuals set to join the esteemed ranks of the 2024 Sports...
Read more
Alexandru Ababei, Betsson: future is bright for igaming personalisation
26 Mar | CasinoBeats Summit | Ellis Davis
'As the competitiveness of the gaming market intensifies, the importance of CRM continues to evolve and...
Read more
Insights from Prague Gaming & TECH Summit 2024 Speakers (pre-event)
25 Mar | Events | Jamie Gough
'As we approach the Prague Gaming & TECH Summit, we've engaged with some of the event's...
Read more
Honoring Industry Excellence: SBC Awards North America 2024 Shortlist Revealed
25 Mar | Events | Ellis Davis
'SBC is thrilled to announce the shortlist for the upcoming SBC Awards North America ceremony, part...
Read more