Xtremepush: In-play messaging will continue to capture the industry’s attention

With just over a week to go until Betting on Sports comes to Olympia, we caught up with Robbie Sexton, Head of Global Partnerships & Business Development at Xtremepush who are among the list of sponsors for the event.

In our chat, he explained that at #boscon they will be promoting their modular platform and that in-play, real-time messaging will capture the industry’s attention for the remainder of this year.

What are you looking forward to at Betting on Sports?

Looking forward to meeting all the decision makers who attend this event from Europe and beyond. Also looking forward to continuing conversations we started at this years event in America. 

What are you promoting at Betting on Sports?

Our modular platform empowers brands to deliver personalised, relevant and real-time messages across email, web browser, mobile app, sms and social messengers. It also combines enterprise-grade analytics with a full suite of optimization and automation tools. This provides brands with accessible and actionable data, enabling them to unify the silos, create dynamic customer experiences and execute core business goals at speed and scale.

The company was recommended for the sports betting industry in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms. 

What industry innovation will capture the most attention in 2019?

In-play, real-time messaging 

Which sports betting operator has impressed you the most in 2019?

We have too many clients to pick one!

If you could attend one sporting event, what would it be?

Rugby World Cup Final Japan 2020

Which parts of the conference agenda have caught your eye?

The USA stream, as this is an important time for sports books and operators in America

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