Helio Gaming: The advent of betting on lotteries shows everyone can get involved

There’s less than a week to go until Betting on Sports kicks off, and in the run up to the event, we’ve been speaking with our sponsors.

In a chat with CEO of Helio Gaming, Richard Mifsud, he told us about how he plans to talk about their new live lottery studio, and how he plans to meet plenty of new people at #boscon 

What are you looking forward to at Betting on Sports?

A room packed full of potential customers, hopefully! The great thing about BOS is that it’s one of those events that gets bigger and bigger each year. More and more people are attending, not just from the local UK market, but from around the world too.

As it has grown, so too has its sister event the CasinoBeats Summit. The combination of sports and casino operators, as well as content aggregators, is an enticing one for a lottery supplier like Helio Gaming. We have products that can benefit all kinds of consumer-facing brands and we can tailor them to their specific needs and markets. 

What will you be looking to talk about at the event?

One of the hot topics for us will undoubtedly by our new live lottery studio. You’d have to be living on Mars not to have seen how popular online live casino has become with customers over the last few years – and we’re now hoping to do something similar for the lottery sector.

We launched this recently on several BetConstruct brands and have seen some very promising results so far. Moving further afield, we’ve also just added the famous Mega Sena draw to our portfolio. It has two weekly draws held on Wednesdays and Saturdays in Brasillia and will appeal to players across Latin America and beyond.

Who will you be meeting at Betting on Sports?

A real mixture of people, which shows the diversity of our appeal. A lot of operators have turned their back on lottery over the years, believing it is something that other people do. But that needn’t be the case. The advent of betting on lotteries has shown that everyone can get involved.

So too have the innovative products we’ve developed that are fast and frequent and provide sportsbook and casino operators with the opportunity to use lotteries as a cross-sell tool and bonus facility to recruit, retain and reinvigorate their customer base. But this needn’t be at the expense of the bigger, established lotteries. There’s no reason why they can’t get involved in the likes of our Hero games which will inject life into their product offering.

Which part of the conference agenda has caught your eye most?

We were impressed with the panels at Betting on Football earlier this year and are looking forward to more of the same. The acquisition and retention of players is always close to our heart, and particularly important in these days of increased competition and regulation. It would also be interesting to hear of the latest trends and themes in the industry and people’s opinions on them. It’s always good to keep ahead of the curve – or at least try!

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