Clever Advertising – AI will make the difference

Betting On Sports week has begun and SBC continues catching up with the event sponsors, sitting down with Ricardo Pinto, CMO at Clever Advertising.

He told SBC about Clever Advertising’s results driven model and discussed which industry innovation he envisaged would capture the most attention this year. 

What are you looking forward to at Betting on Sports?

Latest news, what lies ahead, networking and the valuable conferences.

What are you promoting at Betting on Sports?

We are a media agency for the biggest sports books in the world, we deliver results.

What industry innovation will capture the most attention in 2019?

AI will make all the difference in player retention.

Which sports betting operator has impressed you the most in 2019?

In the UK, Skybet is the most forward thinking of them all.

What sports betting partnership has stood out in the past 12 months?

Africa has been a good surprise, an emerging market with plenty of opportunities.

If you could attend one sporting event, what would it be?

F1 in Monaco.

Which parts of the conference agenda have caught your eye?

2020 Vision.

#boscon, held 17-20 September at Olympia London, is the world’s leading sports betting industry event, with this year’s conference set to boast 300 leading industry speakers across 50 sessions, with 120 exhibitors displaying their latest products. 

Delegates will be treated to world-class hospitality with plenty of business and networking opportunities at some of London’s most iconic venues including the Natural History Museum. For more information about the event, please visit the Betting on Sports website

Evolution extends relationship with Scientific Games
14 Oct | Uncategorized | Andre Anastasi
'Evolution Gaming, leading provider of Live Casino solutions, has announced that it is extending its relationship...
Read more becomes a global partner of the eSports Activity website
14 Oct | Business | Martin Hodges
', the online bookmaker specializing in eSport betting and, the website belonging to The Betting Coach group, has...
Read more
9 Oct | Events | Martin Hodges
'The 12th edition of the yearly must-attend conference will deliver almost 20 hours of quality content...
Read more
Mediacle shortlisted as the Best Marketing and Services Provider by SBC Awards
9 Oct | SBC Awards | Martin Hodges
'Mediacle has been shortlisted as the Best Marketing and Services Provider (Sports and Casino) by the...
Read more
SBC brings U.S. sports betting industry together at G2E
3 Oct | Betting on Sports America | Andre Anastasi
'Sports Betting Community (SBC) will be at the forefront as the sports betting industry descends on...
Read more becomes the main sponsor of Team Singularity
2 Oct | Business | Martin Hodges
'Live esports-dedicated betting platform has partnered with the acclaimed Danish esports organisation Team Singularity also...
Read more
Catena Media discuss the affiliate landscape and the SBC Awards
27 Sep | SBC Awards | Andre Anastasi
'Catena Media won the Affiliate of the Year prize at the 2018 SBC Awards and ahead...
Read more
SBC and AGA team up for U.S. Betting Industry Overview: Plans, Progress...
27 Sep | Business | Martin Hodges
'The Betting on Sports webinar series resumes on Wednesday October 2 when SBC Americas presents ‘U.S....
Read more