SBC and G3 unveil strengthened partnership for 2020

SBC & G3 have agreed to an expanded partnership for 2020. G3 will function as Premier Media Partner as SBC continues to build the profile of its fast-growing sports betting and online gaming industry events.

G3 is one of the leading names in the international gaming publishing industry, with a long-established magazine and a strong online presence.

Working in partnership with G3 will help to further improve awareness of SBC’s events programme, which in 2020 includes CasinoBeats Malta, Betting on Sports America, Betting on Sports Europe and the inaugural SBC Summit.

As a result, exhibitors, sponsors and speakers at the events can now look forward to an even greater level of industry media coverage.

John Slattery, Commercial Director of G3 Gaming Publishing, said: “We’re delighted to have become Premier Media Partner of SBC, which is well known for staging world-class events that attract high-level audiences.

“SBC’s 2020 programme is exceptional and the G3 team are looking forward to both covering and attending the events, which will be of great interest to our readership.”

Dennis Algreen, Marketing Director of SBC, said: “We’re excited about the prospect of working even closer with John and his colleagues at G3.

“G3 magazine is one of the most respected and widely-read publications in the industry and, along with the associated online offering, has excellent global reach.

“The G3 readership has a very similar profile to our target audience, so this partnership is a great opportunity for us to engage with even more senior executives who could benefit from the knowledge-sharing and networking opportunities at our industry-leading events.”

The second edition of CasinoBeats Malta, which is in a greatly expanded form, takes place at the InterContinental Malta from 24-26 March, before SBC’s schedule continues with the second Betting on Sports America at New Jersey’s Meadowlands Exposition Center on 28-30 April, and Betting on Sports Europe at Stamford Bridge, London from 2-4 June.

Those events will be followed on 8-11 September by the largest event the company has ever staged, the SBC Summit at Fira de Barcelona.

It will feature 14 content tracks covering issues including the future of sports betting and gaming, payments, safer gambling, innovation, sports data, technological innovation and sponsorship, together with an 18,000 sqm exhibition and a selection of SBC’s renowned evening networking parties.   

Find out more about exhibiting at, sponsoring or attending SBC’s 2020 events by contacting the commercial team via

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