Driving better performance from your organic and paid campaigns
Topic: Driving online traffic for the sports and igaming sector remains challenging. Alongside the ever-changing rules of organic engagement, the pressure to drive as many FTD’s at the most competitive CPA brings really challenges for your paid media teams. And, with customer acquisition teams often working in separate silos, often with separate agencies for channels, territories and products – spend efficiency and the customer experience often suffer as a result.
Topic: Blockchain-backed DFS platform Ranking Ball is attempting to bridge the gap between fans and sports teams. CEO Charles Chang discusses how the site is aiming to bring fans closer together in the process.