Game Marketing Categories
Voting closes at 5pm on Friday 22nd April, 2022.
GAME MARKETING CATEGORIES SHORTLIST
GAME MARKETING CATEGORIES SHORTLIST
VOTE NOW for those who you think are deserving of a CasinoBeats Game Developer Award. Click on the category to open the shortlist and select which company you would like to vote for. Complete the short form and confirm your vote. You can vote for as many categories as you like but it is one vote per category per person.
VOTE NOW for those who you think are deserving of a CasinoBeats Game Developer Award. Click on the category to open the shortlist and select which company you would like to vote for. Complete the short form and confirm your vote. You can vote for as many categories as you like but it is one vote per category per person.
Please note that the votes submitted will be combined with the judges scoring to determine the winners.
Please note that the votes submitted will be combined with the judges scoring to determine the winners.
Popeye - Blexr
Popeye the Sailor Man is more than 100 years old but he’s now entered the digital age thanks to the Popeye Slots game found at VegasSlotOnline.com (VSO) This five-reel, 25-line... game packs all players’ screens with its vibrant, colourful cartoon style. Game developer Vibra Gaming has retained the classic elements of this much-loved story in its highly-engaging slot game. All the main cartoon characters make an appearance, including Brutus, Olive Oyl, J. Wellington Wimpy, and Swee’Pea while a classic sea-shanty plays out as the reels spin. Since Vibra Gaming’s integration with VSO in September 2021, more than 60,000 playing sessions have taken place within its library within VSO, with more than 15,000 of those sessions happening on the Popeye slot specifically.
Are you sure the game's fair? (National Anthem) - Bojoko
To establish Bojoko as a globally recognised brand we’ve gone beyond standard SEO activity and have undertaken broadscale marketing tactics to generate unprecedented levels of awareness and
engagement. This culminated... in the launch of our first big-budget video ad campaign, The National Anthem, which has been broadcast on platforms such as Youtube and Vimeo. To date it has been watched by more than 14.1 million people. This has seen a surge in direct site visitors and brand searches. It has also been featured in some of the most prestigious marketing and advertising publications. The main objective of the video campaign was to build brand awareness among our key target audience – online casino players looking for a trustworthy place to browse and select casinos. We wanted to do this in a way that was fun and humorous, while also clearly conveying our message and Bojoko as a brand that is reputable and trustworthy. We were able to reach a broad range of players via YouTube and other media platforms.
engagement. This culminated... in the launch of our first big-budget video ad campaign, The National Anthem, which has been broadcast on platforms such as Youtube and Vimeo. To date it has been watched by more than 14.1 million people. This has seen a surge in direct site visitors and brand searches. It has also been featured in some of the most prestigious marketing and advertising publications. The main objective of the video campaign was to build brand awareness among our key target audience – online casino players looking for a trustworthy place to browse and select casinos. We wanted to do this in a way that was fun and humorous, while also clearly conveying our message and Bojoko as a brand that is reputable and trustworthy. We were able to reach a broad range of players via YouTube and other media platforms.
Taste for Classics - Call to Action
Call to Action released this campaign prior the market opening in late 2021 and secured some nice links with this publication. Taste of Classics campaign focused on various metrics: Market... share of search for top games, EGR Top 20 slots 2021, Top 15 Slots in Netherland based on search and Top 14 developers in the Netherland aim to succeed. Call to Action highlight Stakelogic as prime developer to conquer the
market based on their market share and knowledge of the landbase/online market. After half year, it is visible that casinos with Stakelogic games in main highlights thriving more than those without Stakelogic integration. This campaign was a pretty accurate forecast how the casino game market will look like after market opening.
market based on their market share and knowledge of the landbase/online market. After half year, it is visible that casinos with Stakelogic games in main highlights thriving more than those without Stakelogic integration. This campaign was a pretty accurate forecast how the casino game market will look like after market opening.
BrianSlots
BrianSlots does more than just influence their audience on what games to play and where. BrianSlots is educating them on the realities of slots and how to play responsibly, how... to have fun and make your
money last and also how to be a positive influence in the world. BrianSlots gambles with hundreds of thousands of dollars a year all over the country (and even outside!) attracting around 20,000 people during the live streams at any given time, and gaining millions of views weekly. BrianSlots videos now have over a half a billion views with over 1.2 Million followers across all platforms.
More than all of that, they are making a positive change in the world. Last Fall BrianSlots was awarded the Harvey Milk Visibility Award (awarded by Harvey Milk's nephew!) for normalizing his life as a gay man - not by preaching about gay rights, but just being my authentic self. In the first two months of this year BrianSlots fans and I donated over $3,500 to Champ Camp, a camp for kids with tracheostomies who require respiratory assistance and BrianSlots’ company sponsored a local pride event. Most recently during a live stream, BrianSlots fans donated over $14,500 to aid in the refugee crisis in Ukraine, which he personally matched making it a $29,000 donation to the UN!
money last and also how to be a positive influence in the world. BrianSlots gambles with hundreds of thousands of dollars a year all over the country (and even outside!) attracting around 20,000 people during the live streams at any given time, and gaining millions of views weekly. BrianSlots videos now have over a half a billion views with over 1.2 Million followers across all platforms.
More than all of that, they are making a positive change in the world. Last Fall BrianSlots was awarded the Harvey Milk Visibility Award (awarded by Harvey Milk's nephew!) for normalizing his life as a gay man - not by preaching about gay rights, but just being my authentic self. In the first two months of this year BrianSlots fans and I donated over $3,500 to Champ Camp, a camp for kids with tracheostomies who require respiratory assistance and BrianSlots’ company sponsored a local pride event. Most recently during a live stream, BrianSlots fans donated over $14,500 to aid in the refugee crisis in Ukraine, which he personally matched making it a $29,000 donation to the UN!
LetsGiveItASpin - CasinoGrounds
Casino streaming exploded in popularity throughout 2021, with many now considering ‘Casino’ as a mainstream category on Twitch. One thing has not changed however, LetsGiveItASpin remains the largest real-money casino... streaming community on both YouTube and Twitch. LetsGiveItASpin was founded by Kim Hultman 7 years ago off of a university laptop in Sweden as a way to share his ‘unique reactions’ to gambling with the rest of the world. Now located in Malta, LetsGiveItASpin is a streaming team consisting of Kim, Blanco, and Hampus, who stream 7 days a week to thousands of viewers on average. Although the budget and production value of the channel have gone up in the past 7 years, the main principle still remains: inviting others to enjoy watching gamblers play with real money. LetsGiveItASpin took that premise to the extreme recently, hosting a 48-hour long live stream where all streamers slept, ate, completed challenges and, of course, gambled on stream for over 2 days straight! Narratives like these that elevate LetsGiveItASpin to being the Casino Streamers of the Year.YouTube and Twitch. LetsGiveItASpin was founded by Kim Hultman 7 years ago off of a university laptop in Sweden as a way to share his ‘unique reactions’ to gambling with the
rest of the world. Now located in Malta, LetsGiveItASpin is a streaming team consisting of
Kim, Blanco, and Hampus, who stream 7 days a week to thousands of viewers on average. Although the budget and production value of the channel have gone up in the past 7 years, the main principle still remains: inviting others to enjoy watching gamblers play with real money. LetsGiveItASpin took that premise to the extreme recently, hosting a 48-hour long live stream where all streamers slept, ate, completed challenges and, of course, gambled on stream for over 2 days straight! Narratives like these that elevate LetsGiveItASpin to being the Casino Streamers of the Year.
rest of the world. Now located in Malta, LetsGiveItASpin is a streaming team consisting of
Kim, Blanco, and Hampus, who stream 7 days a week to thousands of viewers on average. Although the budget and production value of the channel have gone up in the past 7 years, the main principle still remains: inviting others to enjoy watching gamblers play with real money. LetsGiveItASpin took that premise to the extreme recently, hosting a 48-hour long live stream where all streamers slept, ate, completed challenges and, of course, gambled on stream for over 2 days straight! Narratives like these that elevate LetsGiveItASpin to being the Casino Streamers of the Year.
ClassyBeef
Classybeef, one of the leading gambling streamers on Twitch, with over 227,000 followers and 2 million monthly live views. Founded only in 2019, makes Classybeef one of the fastest growing... streaming channels within the gambling space. They focus on their viewers, spreading positivity and love. Being the flagship on Twitch, they are focusing on spreading the responsible gambling message, through educating their viewers about gambling, the dangers of it, and that gambling should only be seen as a form of entertainment. Every month, Classybeef gives back over 200,000 dollars to their community. They offer a 24/7 in-house live support service to solve all their viewers needs, showing that they do indeed put their viewers first. But Classybeef is more than just a twitch stream, they are a highly ambitious company with a vison of changing the way people gamble, by offering the best entertainment services in the industry.
HideousSlots
There's a lot to be said for being authentically yourself on a platform where you open yourself up to criticism daily, but that was always HideousSlots goal from the beginning.... HideousSlots have always strived to present their experience in a transparent way, and be forthright with any questions they receive - openness and honesty is something the Casino Industry can continue to benefit from. HideousSlots tries to make every stream fun, lighthearted, and just a little bit strange, whilst building relationships with the viewers to allow them to see that gambling should be a source of entertainment, and something you can discuss openly with the people in your life. Promoting responsibility and knowledge is also at the forefront of HideousSlots focus - to ensure anyone who finds the channel understands the aspects of the activity they will partake in, and as a result HideousSlots has cultivated a community of trust and respect, and a reputation that upholds the principles HideousSlots began this journey with.
Spike
The current SPIKE YouTube channel was born in 2020 and in 2 years have managed to beat every popularity record, an even greater result if considering that it is aimed... only at the Italian market. Over 80,000 followers, 500 monthly paying subscribers, 3 million views per month. SPIKE are more focused on YouTube streams than Twitch that is used a few times. SPIKE live shows reach peaks of 10,000 real viewers and, like any video posted on the channel, it always enters the YouTube #Trends, as confirmed by the attached images. SPIKE’s strength is to always promote responsible gambling, and have managed to keep many problem gamblers away from gambling. This is confirmed by thousands of comments received, which thank SPIKE for being able to entertain for free and give emotions similar to those you feel while playing.