Sports Betting

Hall of Fame

Denise Coates

Denise Coates is best known for being the driving force behind Stoke-based Bet365, transforming the company from an internet domain into a large-scale betting operator. Starting out in the family bookmaking firm, Coates has been recognised for her charitable work with the Denise Coates Foundation, as well as being appointed a Commander of the Order of the British Empire (CBE). 

Since its launch in 2001, Coates has driven Bet365 to become a company which started out in a portacabin to an operator with a presence across the world from Europe to Latin America. Coates also pushed the group to develop its own betting software before its competitors, with a focus on “in-play” betting.