Sports Betting

    Hall of Fame

    SBC Hall of Fame Inductee
    Jan Svendsen
    Founder, Coolbet, Nordicbet and Triobet

    1987 – 1993 Kesak (First big brand in Scandinavian market, I was responsible for Norway)

    1994 – 1997 Norsk Tipping (Helped the Norwegian state monopoly company to get started with Oddsen, their sportsbook)

    1997 – 2000 Centrebet. (Maybe my biggest archivement in the industry, helped this small bookie from Alice Springs to be market leaders in Nordic region)

    2000 – 2001 Playit (Helped som Norwegian rookies to turn around their company to be healthy, then sold to BWin)

    2001 – 2012 Nordicbet/Triobet (Founded my first company, Nordicbet became a big player in the Nordics and Triobet was market leaders in the Baltics.

    2014 – 2021 Coolbet (Sold to Gan Ltd in January. Gan offered me a well paid job at the B-team. I just walked out from there, A-team or nothing for me)

    My background is from Hotel and restaurant business, and have a chef diploma. Growing up at my parents guest house I learned that customers paying your bills, that has always been main focus in our industry also, make your customers and your staff happy and things will work well.