Joe Asher was the CEO of William Hill US from when the business was created in 2012 until it was sold to Caesars in April 2021. Asher joined William Hill when it acquired Brandywine Bookmaking, a company Asher had created. Brandywine was a pure startup, which Asher launched in 2008 under the brand name Lucky’s Race & Sports Books after he relocated to Las Vegas from New York. After the sale to Caesars, Asher spent the summer in Del Mar, where he loves to go to the races. Now that the kids are back in school, he’s starting to pursue other opportunities.
Asher has a long background in the gaming industry and a lifelong passion for the race and sports betting business. Starting when he was a teenager, Asher held management positions at several racetracks, including Brandywine Raceway, Dover Downs, Harrington Raceway and Foxboro Raceway and was the Wilmington News-Journal’s thoroughbred racing handicapper for Delaware Park. He became the youngest track announcer in North America, calling races at Harrington, Foxboro, Brandywine and Dover Downs. He comes out of retirement once a year to call a race or two at the Elko County Fair in northeastern Nevada.
Back in the day, Asher was an attorney with Skadden, Arps, Slate, Meagher & Flom. Asher is a graduate of the University of Delaware and the Delaware Law School of Widener University, magna cum laude, served a judicial clerkship with the Supreme Court of Delaware and was admitted to the bar in Delaware and New York. He is a member of the Board of Directors of the National Council of Juvenile and Family Court Judges, the Board of Trustees of the Las Vegas Chamber of Commerce, and the Nevada Board of Trustees for Olive Crest. Asher has been featured on national television shows such as CBS’s 60 Minutes, CNBC’s Power Lunch, FOX News’ Fox & Friends and Varney & Co. Asher has testified on sports betting issues in state legislatures, spoken at numerous gaming industry seminars and guest lectured on race and sports betting at UNLV’s Boyd School of Law.