John Boyle is founder and chairman of BoyleSports, Ireland’s largest independent bookmaker. John established his first shop in his home town of Markethill in Armagh in 1982, but quickly shifted his focus south of the border. Over the past 37 years John has built up the company into the largest independent bookmaker in Ireland with over 260 retail stores and a thriving digital presence across the UK and Ireland.
John is fanatical about customer experience, which is a key component that has always set BoyleSports aside from its competitors allowing it to thrive while other, often bigger, international bookmakers have failed to turn a profit in the fiercely-competitive Irish market.
Although he stepped down from his chief executive role in 2017, John has remained on as chairman of the family business BoyleSports. In this capacity he has overseen the company’s first move into the UK retail market, with the purchase of a chain of Midlands stores. BoyleSports has set itself ambitious retail and digital targets for the UK and given its track record in Ireland, nobody is betting against those targets being met.