Paris Smith started her gaming career in 1995 by taking bets at WWTS, an offshore sports betting company that was later sold to Betcorp Ltd.
Having worked her way up the business to become COO, she joined Curacao-based Pinnacle in the same role from 2006. Pinnacle soon recognised Smith’s efforts in shifting the focus away from North America towards growth markets in Asia and Europe, by promoting her to CEO in 2008. Almost a decade on, Pinnacle continues to flourish under her leadership.
The operator emphasised its desire for data driven innovation by launching a revamped eSports portal in 2017.