Roxy Roxborough is best known as founder and owner of Las Vegas Sports Consultants (1982–1999), the international oddsmaking company credited with introducing mathematical formulas and computer models to the multi-billion dollar sports wagering industry. The Las Vegas Review-Journal listed Roxborough number two in its list of the most influential people in sports of the 20th century.
Roxborough was a co-founder with Vic Salerno of American Wagering Inc, the first U.S. bookmaking company to be listed on a public stock exchange in 1996 He partnered with Salerno to found and operate Instant Odds, the first real time sports odds updates of Las Vegas casinos.
With Mike Rhoden he co-authored “Sports Book Management: A Guide to the Legal Bookmaker”(1988), the first text for education of the sports betting business.
The 50 Greatest Sports Figures in Nevada History. “Sports Illustrated”
The 50 Most Important People in Sports. “GQ Magazine.”
The 10 Most Influential People in Gaming. “Daily Racing Form”