ABOUT THE SBC SPONSORSHIP FORUM
The SBC Sponsorship Forum is part of the wider Betting on Football Conference, 20-23 March at Stamford Bridge. The Forum is organised by SBC Global, and hosted by former Chief Commercial Officer of AC Milan, Jaap Kalma.
The Forum will discuss and explore opportunities around football sponsorship, and we will facilitate direct introductions between Football Clubs and Gambling Operators by matching available opportunities with pre-screened bookmakers’ interests.
Top European Clubs and Leagues Represented
50
Gambling Operator Representatives
20
Expert Speakers
50
Football Club Representatives
Who Attends?
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- C-level Executives 20%
- Directors 40%
- Manager 40%
WHY FOOTBALL CLUBS SHOULD ATTEND
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- Network and build relationship with decision makers from the bookmakers
- Learn about opportunities from the betting industry, such as regional betting partnerships and regulatory restrictions
- Explore with industry experts how to make betting partnerships more effective
- Enhance your understanding of what this key customer demographic is looking for in terms of marketing
- Discuss sponsorship opportunities with bookmakers
WHY BOOKMAKERS / GAMING BRANDS SHOULD ATTEND
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- Network and do business with leading European Football Clubs
- Explore directly with football clubs the most effective rights and assets for betting partnerships
- Learn from industry experts through case studies about sponsorship activation and maximising ROI
- Discover available sponsorship opportunities in key markets
10:15 – 10:30
SNAPSHOT – Sponsorship in football
A look at the current state of play around gambling sponsorship in football
10:30 – 11:00
The Power of the Premier League
A look at the history of gambling shirt sponsorship in England; from Betfair to ManBetX
11:00 – 11:20
Introduction Break
11:20 – 11:50
An analysis of how betting operators measure success and how football clubs can provide those metrics. Can we calculate a holistic ROI? Do one season deals make sense?
11:50 – 12:10
Introduction Break
12:10 – 12:50
PANEL: Global product – the opportunities surrounding regional partnerships
The larger clubs are able to offer regional partnerships – are these as valuable as shirt sponsorships? What are the advantages and opportunities around regional partnerships?
12:50 – 14:00
14:00 – 15:00
LEAGUE POSITION – ROUND TABLE DISCUSSIONS
30 minute roundtable sessions on four of the major football leagues
La Liga – Spain, Serie A – Italy, EPL – England, EFL – England
15:00 – 15:30
15:30 – 16:00
Public perception – tackling negative connotations
How can clubs and betting brands work together to tackle match fixing and problem gambling issues? Should social responsibility initiatives be included as part of sponsorship packages? Player education on anti-match fixing schemes?
16:00 – 16:30
ACTIVATION – The creative ways of engaging with an existing fan base
3 x 10 min case studies on marketing objectives and making sponsorship work
Content Strategy – Offline marketing
16:30 – 17:00
17:00 – 17:30
Big Data, social networks and the evolving nature of partnerships
A look at the reach of clubs on social media and how their data is used to the benefit of promoting betting partners.
17:30 – 18:30
19:00 – 22:00
22:00 – 02:00
Dave Gal
“The Betting on Football 2017 conference at Stamford Bridge provided the platform to negotiate a 'landmark deal' with the now 12-time European champions Real Madrid. Our strategy has always been driven by a desire to stand out from the crowd and deliver excellent user experience. This is a partnership to make others take note, and one that is built to last. We can’t wait to address the entire sports betting industry alongside Real Madrid at Betting on Football 2018.”
FACILITATED BUSINESS
To facilitate the creation of concrete new business opportunities for the participants, the SBC Sponsorship Forum will include a new business networking format to establish direct connections between Football Clubs that offer sponsorship opportunities on the one hand, and Gambling Operators interested in these opportunities on the other hand:
- Potential connections will be identified prior to the conference, through the screening of both sponsorship opportunities and sponsorship interests
- In dedicated introduction breaks in the programme one-to-one meetings will be planned, in which experienced SBC intermediaries will present the parties
- SBC will verify the parties’ interest to proceed post-conference and support the process until the completion of a deal
NETWORKING DRINKS & DINNER
After a day of conference sessions, roundtables and business networking, we will have networking drinks reception. The drinks reception is followed by a dinner for the Forum participants, with venue yet to be confirmed.
For those who wish to continue, we have access to the club ‘Under the Bridge’ from 22:00 to 02:00 am.
The SBC Sponsorship Forum is by invitation only and closed to the media.
If you are a football club / organisation or a gambling operator wishing to attend the SBC Sponsorship Forum, please send contact CEO / Founder Rasmus Sojmark, using email subject “SBC Sponsorship Forum”: [email protected]