Sara Slane is best known for her five years as Senior VP – Public Affairs of the American Gaming Association (AGA), during which time she played a key role in the campaign to overturn the Professional and Amateur Sports Protection Act.
Leading the communications strategy, Slane built alliances with sports leagues and policymakers, and developed important original research on the potential economic benefits of sports betting. Her frequent media appearances and leadership on the issue resulted in Slane becoming known as ‘the face of legalized sports betting’, and also proved crucial to the ultimate success of the campaign.
Having been named in Sports Business Journal’s Forty Under 40, the Global Gaming Business Top 25 People to Watch and won the Gold Stevie Award for Best Communications Campaign of 2018, Slane left the AGA in 2019 to found her own strategic advisory consultancy.
Prior to joining the AGA, Slane established her reputation at MGM Resorts International, where she spearheaded the largest gaming ballot initiative in the country, which resulted in the award of a licence for the $1.4 billion MGM National Harbor resort.