SBC Webinars hosts an exclusive presentation by multichannel engagement specialist Xtremepush, detailing the differences in consumer engagement and retention strategies between European and US markets.

The US represents global gambling’s biggest growth opportunity, but the sports offering is very different to that of the soccer-focused European market. So how should operators tailor their digital engagement strategy to this growing market?

In this webinar, we will look at how to create acquisition campaigns to first encourage US consumers to sign up, and then how you can deliver a dynamic, personalized betting experience to them.

We will also explore the technology needed to achieve a seamless Single Customer View across mobile app, website and retail offerings, and devise a multichannel messaging strategy to keep consumers playing.

Xtremepush said: “The US online betting market is unique in terms of its potential size and the newness of the product. It’s vital that US sportsbooks get their acquisition strategy right, educate players and then intelligently guide them through the lifecycle with personalized engagement.”