Betting on SportsΒ 2017 Day 2 – Thursday 14th September
For more information about the schedule or opportunities to speak, please contact Andrew McCarron – [email protected]
Registation opens at 8:30am
| SPORTS IN FOCUS | Conference 1 AM – BETTING ON ESPORTS
TRACK SPONSORED BY: MILLENNIAL ESPORTS |
Conference 2 AM – BETTING ON REGULATION |
| 10.20 – 11.10
Tennis β Staying between the lines. Although one of the most popular betting sports, tennis has found itself caught up in a number of match fixing issues. How is the sport responding to the challenge?
CONFIRMED SPEAKERS: MODERATOR:
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10.20 – 11.10
Stamping out the Cheats β Ensuring integrity in esports Whilst match-fixing scandals have been relatively minor in esports brief history the risk remains high. Thereβs been cases of bookmakers offering odds on matches where ultimately thereβs no prize-money available. The incentive to cheat remains so how does the industry mitigate the risk? Focus around:
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10:20 – 11.10
IMGL Masterclass: How do you enter new markets? As regulation of the gambling industry continues around the globe, what do operators need to do to make sure they are ready to enter these market?
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| 11.30 – 12.15
Cricket – Breaking boundaries in betting
Unibet becoming an Official Betting Partner for Warwickshire CCC, which includes the delivery of betting opportunities around Birmingham Bears’ home matches in the T20 Blast, exemplifies a new wave of interest in the short formats of the game. What sort of innovations can help cricket to shake its status as a minor betting market in the UK? What can be done to replicate this interest in test cricket? Does the presence of more betting partners in cricket raise concerns over the integrity of the sport?
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11.30 – 12 .15
Saving Las Vegas β How esports and land based casinos can and should work together
Thereβs a buzz around Vegas with many trying to make Nevada a world esports hub. But how does this crossover translate into real world operations?
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SESSION SPONSOR:
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11.30-12.15
US – Opening the Sports Betting Landscape?
The news that the Supreme Court is going to hear New Jerseyβs challenge against PASPA could have huge implications for the industry. But what is the likely outcome and what would be the timeframe for change?
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| 12.20 – 13:00
Rugby β Code cracking: why bookmakers should try hard to reach the fans
Why is there so much more bookmaker sponsorship in Rugby League than Rugby Union? Is this because the Rugby League punter is considered to be a closer match to the demographic of a Football punter? With that in mind, what has encouraged LeoVegas to get involved with Leicester Tigers, and Secure Trading with the RFU? Given the comparative lack of data and in-play markets, is the aim of Rugby-based advertising to activate players on Rugby markets, or is this just another way of bringing players into Football-focused products?
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12.20 – 13:00
Data, Data, Data β The issues we face with betting on esports
Thereβs a huge amount of data points in esports and itβs often difficult to get hold of which can cause problems in accurately pricing markets. How can we overcome the data challenges in esports? Will we reach a stage where publishers of esports titles open their API so accurate, live data can be obtained? Whatβs the danger to operators when data is unreliable? What challenges do we still face in providing accurate, real-time in-play betting?
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POTENTIAL SPEAKERS: Felix Klastrup, CEO, GameScorekeeper |
12:20 – 12:40
Legislation in Nigeria – an operatorβs perspective
Akin Alabi, founder of Nairabet, which has 800 retail outlets in Nigeria, explains how his business works with the local regulators, where the laws work and where they are problematic.
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| LUNCH | ||
| SPORT IN FOCUS | Conference 1 PM – BETTING AFFILIATES
Track Sponsored by Bet365 |
Conference 2 PM – BETTING ON ENTERTAINMENT |
| 14.00 – 14.40
Basketball β A slam dunk or still courting appeal?
As a huge European sport, basketball has always been popular with punters and bookmakers with a marketing budget, How does the sport interact with betting considering the NBAβs armβs length approach?
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14:00 – 14:20
How to sell your affiliate business
With so much consolidation in the affiliate sector, how do you make your business attractive to potential investors or buyers?
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14:20 – 15:05 Channel hopping & vertical jumps – why diversification is important
Rather than concentrate on the single platform or a single sport, many affiliates are diversifying to protect their revenues and encourage growth. This session explores how some firms are achieving that goal.
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14.00 – 14.40
How can AI be effective in terms of sports trading?
Given the vast amount of data points received from both sports and customers, where can machine learning be implemented to the greatest effect, without potentially causing massive risk?
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| Β 14.45 – 15.30
Boxing/Fighting – The next title contender?
Does the sports of boxing offer the best value in sponsorship and promotion for Bookmakers? A surge of in UK World Champions, combined with engrossing personalities has placed boxing at the forefront of sports agenda for TV viewing figures and media coverage. What impact will the novelty bouts such as Mayweather v McGregor have on popularity and credibility?
Session Focus
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POTENTIAL SPEAKERS: Case Study Betsafe///William Hill – Ted |
15:10 – 15:30
Speaking with a single voice Industries are much more effective at having their perspectives recognised at decision making levels if they co-ordinate their message. This session details why affiliates need to work together. CONFIRMED SPEAKERS: Gemma Boore, Associate, Mishcon De Reya |
14.45 – 15.30
How live data is pushing back the boundaries for in-play betting |
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| 15:50 – 16.35
US Sports β International appeal
American sports have a fanatical following all over the world thanks to their TV friendly formats. But what is the best way of tapping into that fan base? Will the sports ever embrace the betting sector? Which lends itself to live betting the most?
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15.50 – 16.35
Data crisis – how the GDPR will change your affiliate business
The GDPR will be implemented next summer with many affiliates still totally unprepared at how this will affect how they can handle customer data, This session will break down what it means and what needs to be done.
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15.50 – 16.35
DATA INTEGRITY – how safe is the data you are using?
Fast or accurate – where is the trade off in today’s dynamic betting arena? Should the industry block spectators from betting, given their advantage over the data feeds? How quickly can events be accurately resulted? How can the sports themselves help?
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| 16.40 – 17.20
World Cup 2018 – The Road to Russia
Next summerβs World Cup will provide bookmakers with the perfect opportunity to engage with a wider audience at European friendly times. How are operators and affiliates planning to take advantage of the opportunity this time around?
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TO DISCUSS:
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16.40 – 17.20
Betting on Politics
Session Focus
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Β 16.40 – 17.20
CRM – digital identity and marketing technology
What we can now know about sports betting punters and their behaviours and how will this help operators model their offerings around that data?
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NETWORKING DRINKS
From 17:30 to 19:30 networking drinks are being held at the Hand & Flower, right next to Olympia.
OFFICIAL CLOSING NETWORKING PARTY
‘Under The Bridge’ will play host to the official closing networking party, from 20:00 till late! Under The Bridge is Chelsea owner Roman Abramovichβs favourite london club. Besides being located below Stamford Bridge, the club was recently refurbished for Β£30 million, which makes it one of Londonβs top venues.
Networking Party Details:
Start Time: 20:00.
Address: Under the Bridge, Stamford Bridge, Fulham Road, London, SW6 1HS
Dress Code: Smart Casual
How To Get There:
The nearest London Underground station is Fulham Broadway which is on the District Line.
The venue is only a 10 min drive in a taxi from Olympia.
More info:
Please visit Under The Bridge’s website here.