SBC Events

Upcoming Events

The Home of European iGaming

19 - 21 April 2027

Rai, Amsterdam, Netherlands

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Brazil's Premier Sports Betting & Gaming Event

TBA

Riocentro, Rio De Janeiro, Brazil

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Connecting Worlds Through Gaming

TBA

Fort Lauderdale, Florida, USA

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Canada’s Premier Gaming and Betting Event

15 - 17 June 2027

Metro Toronto Convention Centre, Canada

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The Greatest Show in Gaming

21 - 23 September 2027

Feira Internacional de Lisboa, Lisbon

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CONNECT. CONVERT. SUCCEED

21 - 23 September 2027

Feira Internacional de Lisboa & MEO Arena, Lisbon, Portugal

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SBC Awards

Recognising and rewarding expertise and innovation in the betting and gaming industries.

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News

SBC Summit 2026 ribbon-cutting ceremony in Lisbon, with event organisers and industry representatives officially opening the event.

SBC Summit 2026 Closes Record Lisbon Week with 40,000 Attendees as Event Commits Through to 2030

14 Oct SBC Summit Maria Tsnompilantze

SBC Summit’s record-breaking 2026 edition delivered growth not only in overall attendance, but across some of the industry’s most commercially important audience groups, with operator numbers increasing by 37% and C-level participation rising 40.7% year-on-year. Headlined by the likes of basketball icon Michael Jordan, the event brought together some of the biggest names in gaming, […]

Rasmus Sojmark, CEO and Founder of SBC, pictured alongside SBC Summit Europe 2027 event details, taking place at RAI Amsterdam from 19–21 April 2027.

SBC Summit Europe builds on Amsterdam move with regulated markets focus

8 Oct SBC Summit Europe Maria Tsnompilantze

Kaizen Gaming, Pragmatic Play, Sportradar and BetConstruct AI were the standout winners at the SBC Awards 2026, each securing two awards at this year’s ceremony at the MEO Arena in Lisbon. Held on Thursday, 1 October, the final day of SBC Summit, the ceremony marked the 13th edition of the awards, recognising the achievements of operators, suppliers and individuals across the global betting and gaming industry.

Winners Announced for SBC Awards 2026

2 Oct SBC Summit Maria Tsnompilantze

SBC signs long-term agreement securing Lisbon as host city of SBC Summit through 2030

SBC signs long-term agreement to remain in Lisbon until 2030

2 Oct SBC Summit Maria Tsnompilantze

Clever Advertising, Hub Affiliations, Flashscore Network and Catena Media were among the big winners at last night’s Affiliate Leaders Awards, a ceremony celebrating affiliate and performance marketing excellence across the global betting and iGaming industry.

Meet the Winners of the Affiliate Leaders Awards 2026

1 Oct Affiliate Leaders Summit Maria Tsnompilantze

What our clients say about us

"I always enjoy SBC, I think their panels are really well crafted to be both interesting and informative. I think the panel we did today on Diversity & Inclusion and environment ESG principles as it impacts the industry has a lot of resonance. People are beginning to pay more attention". (SBC Summit North America, 2021)

Jan-Jones Blackhurst, Caesars Entertainment Board Member

"We found it to be great for us and then so many people to interact with and network with. And this has been the most important thing for us to come here, show ourselves - what we do and meet and greet with people".

Bjorn Krantz, CEO, Yggdrasil Gaming Ltd

"Part of this week has been educational, and it's the 'what are other people doing?', 'what are we missing?', 'what do we need to be doing?' It's nice that SBC can bring together these figureheads and stakeholders to actually say: 'this is how we do it,' and you can learn from that. And it's an industry where you can only learn if you share ideas." (Betting on Sports Europe, 2021)

Elliott Banks, UK Regional Director for B2B operations, Betconstruct

"This is a great event, great conference. You've got a lot of people coming from all over the world to learn what is the state of the art of the industry and it's a great venue to network with colleagues". (SBC Summit North America)

Ezra Kucharz, Chief Business Officer, DraftKings

"I always think there are 2 sides to SBC, 1 is the education sessions, going to some of the panels - but also just to network as well to look for new opportunities. So yes, very excited to be here!" (SBC Summit Barcelona 2021)

Will Whitehead, Commercial Director, mkodo