"This kind of event, like we have had today, is one of the things that drives innovation and the development of an industry like ours. People sitting at their desks all day have to meet to exchange ideas and listen to others. This is how you learn, so an event like this is extremely important."

"I think you can tell by the buzz and the excitement how useful this event's been for people. This gives us a chance for the industry to present what we do more publically and in a more positive way to the opinion-formers around the world."

"Betting on Football is important to the sports betting industry because it brings a lot of life, vividness and innovation into sports betting, and I think that's got to be the competitive edge once you look at all the other opportunities for gaming and gambling."

"It's almost five years that we've been choosing to attend and speak at Betting on Football. We like the way SBC has been organising this event. We like the audience, and it's a good opportunity to exploit the conference to network and talk about our experiences. We also like the choice of Stamford Bridge, which is a good way to confirm the relationship between betting and football."

"Well for the industry part of gambling, it's important that all bookmakers get together, and I think the only way you can do that is by speaking to each other. This sort of conference is extremely worthwhile in that circumstance."

"I've heard how the conference has grown over the years. I bumped into Rasmus who I think's done a fantastic job. I just heard about it and wanted to be here."

"It means so much, because we have so much passion. I'm very proud of the team we have, and also I'm very honoured. A lot of great conversations on the way over here - I bumped into thirty people I know - so it's been fun so far."

"Firstly it's a very good networking event, and I always embrace every opportunity to meet other people from the sector and here their views. If anything, these events always let you know whether or not you're on the pulse."

"Given the amount of innovation that's just starting to come through in the industry, it's quite important to attend these types of gatherings as there's various companies from different markets and jurisdictions."

"Best conference in the world! Just show up. Everyone that means something in the world of sports betting is here."