SBC HALL OF FAME

SBC launched the Sports Betting Hall of Fame in 2016, to recognise the individuals who have contributed a great deal to the industry over the course of their careers with a lasting legacy. The purpose of the Hall of Fame is to honour, preserve and perpetuate the names and outstanding accomplishments of personalities who have brought lasting fame to the sports betting sector.

Consideration for the Sports Betting Hall of Fame shall be limited to individuals (living or deceased) who have made outstanding contributions and/or provided outstanding service to the sports betting industry.

The event takes place Thursday evening at one of Manhattan’s most lavish venues, the Sky Room. We turn the venue into the ultimate awards evening and networking party until 2:00 in the morning, and provide you with a once in a lifetime experience.

SBC SPONSORSHIP FORUM

The SBC Sponsorship Forum is the leading platform focused on sports sponsorship by the betting and gaming industry open only by invitation to Betting & Gaming Brands and Sports Organisations. The 1st Betting on Sports America edition is to be held on Tuesday 23rd April at Meadowlands Exposition Center, New Jersey. It is the only opportunity for sponsorship professionals to network and discuss state-of-the-art of sponsorship opportunities in the betting and gaming category.

SPORTS BETTING MASTERCLASS

Principles of sports betting and odds compiling

Time: 3pm – 6pm
Location: 40/40 Club, 6 West 25th Street, New York, NY 10010 (before BOSA Pre-Event Networking Drinks)

TRAINERS: Jonathan Smith, Founder, Sportsbook Training Services & Anthony Gray, Senior Odds Compiler, RedZone

Whilst technology has brought many benefits and substantial change to the sports betting business, It is vital that anyone in the business and especially people who are compiling prices, operating inplay models or managing B2B services need to understand the product they are dealing with.

In taking part in this Masterclass you will learn:

• Who creates your odds? And how do they do it?
• How do we know the odds you get are right?
• How do sportsbooks make money?
• How to understand uncertainty in sports betting
• In-play betting – how does the industry do it?
• What are the innovations headed your way?

Part 1 will be on the processes, practice and delivery of the sports betting product.  Attendees will understand how and why prices are created and consumed in the manner that they are; what the benefits and drawbacks are of 3^rd party operators; what are the ‘must-have’ innovations in the sports betting portfolio.

Part 2 will be an entertaining pricing tutorial.  Attendees will be set various pricing questions from a number of sports to give them an idea of how we can create robust probabilities from apparently random events

To register your interest for this masterclass please CLICK HERE

AFFILIATE MARKETING MASTERCLASS

Affiliate Marketing Workshop

TRAINER: Lee-Ann Johnstone, CEO & Founder, AffiliateINSIDER

The AffiliateINSIDER Affiliate Marketing MasterClass will give delegates the opportunity to understand the affiliate channel and how to harness the principals of affiliate marketing to augment your acquisition strategy. We’ll look at the history and evolution of affiliate marketing as it is today , the core principles of the channel and application in emerging markets and regulated markets such as the US. You’ll also understand fundamental building blocks to create a winning affiliate strategy and hear expert insights on how to make this channel work for your brand as part of your overall marketing mix.

PART 1: Affiliate Marketing – The Then and Now

• Acquisition marketing – where does the affiliate model fit within it?
• The evolution of the affiliate marketing ecosystem – how does it all work together now?
• What kind of affiliates exist and how best to work with them?

Part 2: A Forum Discussion with Industry Locational Experts

• A look at the US market specifically and what will shape affiliate marketing strategies in 2019
• Discuss what’s happened since the mass exodus and re-opening for affiliates in this region
• We look at what value affiliates will hold in the acquisition funnel for USA marketers to benefit from. We allow open audience questions

Part 3: What are the core Building Blocks for Success

• This session includes some core exercises for operators to think about their brand and how an affiliate program can help expand their reach
• Map out core details to help them with an effective program launch plan (Interactive exercises and facilitated marketing session)
• Learn what it takes to build a successful affiliate program?

To register your interest for this masterclass please CLICK HERE

EMERGING LEADERS OF GAMING MEET-UP 

Exhibition Hall, 5pm-6pm

Meet and mingle with fellow emerging leaders invested in the burgeoning U.S. sports betting space during the drinks reception closing Day 2 at Betting on Sports America. Find ELG in our exclusive networking area between the Sports Betting Community Booth and Speakers’ Lounge.

ESI NEW YORK

ESI New York provides everything you need to learn from the best, discuss your projects and ideas, and find the right partners.

• 200+ Delegates
• 30+ Leading industry speakers
• 5 Engaging panel sessions
• 4 Roundtables
• One on one matchmaking opportunities
• 1 extravagant networking after-party

We will have the best in class speakers and the most engaging and thought-provoking agenda of esports conferences in 2019.