Hosted by AffiliateINSIDER, SBCβs fourth βBetting on Sports Webinarβ- βReality 2019 β Survival of the Fittestβ will discuss and debate why a number of industryβs player acquisition programmes are struggling to transition to the industryβs new marketing demands.
As the industry reaches its βpeak betting phaseβ across multiple markets, does industry leadership need to rethink the proposition of affiliate marketing programmes as a discipline adding long-term marketing value beyond blunt acquisition measurements?
Furthermore, how has affiliate marketingβs mass M&A condition changed the relationship between operator and publisher, as betting operators seek to conquer very present scale challenges, that have seen a number of betting incumbents cease or terminate market operations (188Bet, BetBright etc…)
Leading the webinarβs discussion will be AffiliateINSIDER Founder Lee Ann Johnstone, an industry marketing expert who is focused on developing the sectorβs next-generation player acquisition programmes focused on employee training, developing transition strategies and forming tailored acquisition models.