Hosted by AffiliateINSIDER, SBC’s fourth ‘Betting on Sports Webinar’- ‘Reality 2019 – Survival of the Fittest’ will discuss and debate why a number of industry’s player acquisition programmes are struggling to transition to the industry’s new marketing demands.

As the industry reaches its ‘peak betting phase’ across multiple markets, does industry leadership need to rethink the proposition of affiliate marketing programmes as a discipline adding long-term marketing value beyond blunt acquisition measurements?

Furthermore, how has affiliate marketing’s mass M&A condition changed the relationship between operator and publisher, as betting operators seek to conquer very present scale challenges, that have seen a number of betting incumbents cease or terminate market operations (188Bet, BetBright etc..).

Leading the webinar’s discussion will be AffiliateINSIDER Founder Lee Ann Johnstone, an industry marketing expert who is focused on developing the sector’s next-generation player acquisition programmes focused on employee training, developing transition strategies and forming tailored acquisition models.