The Trio of racing stakeholders Racing Post, Banach Technologies, and TXODDS have launched joint-venture AllSported seeking to disrupt the standardised norms that have governed industry horseracing trading systems.
As sports betting markets turn towards automatised formats, why have AllSported venture stakeholders backed βmade-to-measure solutionβ in order to reengage wider customers and bookmaker trading teams with racing markets.
Furthermore, should the challenge of repositioning racing as a market propositions simply be diagnosed as a tech endeavour or do incumbents need to dive deeper into addressing knowledge gaps and cultural disparities between bookmaker and racings diverse pool of stakeholders?