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18-20 SEPTEMBER 2018 @ OLYMPIA LONDON

ESI London is an event focused on explaining
the esports industry from the inside out

Agenda
link

Brochure
link

Press & Media
link

About ESI London 2018

 

ESI London will be a three day esports business conference focused on building a bridge between expertise and interest, and explaining esports from the inside out.

 

A full day of esports focused workshops and debates covering topics such as how to build a brand and make content just like an esports endemic, the ins and outs of running a team, whether franchised leagues are good or bad for the ecosystem, the importance of PR in esports, sim racing, legal and compliance and much more will cover just day one.

 

Day two will boast a comprehensive Betting on Esports track covering everything from data, to building a product for esports’ fans, loot crates and the opportunity for casinos. There’ll also be a series of ESI Seminar Sessions.

 

We will also have evening networking events and socials across three evenings, including a closing party at the Natural History Museum.

 

It’s taking place just prior to the FACEIT CS:GO Major in the city, which is a UK first, making it a historic esports week in London.

 

Over 400 attendees. Over 60 speakers. 12 exhibitors. 3 evenings of parties and socials. 1 event. This is the biggest esports industry conference of the year.

18th September

ESI Dinner and Social Warm-up

To get things started and to make first introductions, ESI London will feature a get together networking drinks and dinner

19th September

Exhibition, ESI Esports Workshops, Panels and Debates

A full day of esports focused content including:

  • The ins and outs of running an esports team
  • Force or Foster? How do you define, and create an esport?
  • Building a brand in esports
  • Debate: Franchised leagues in esports, yay or nay?
  • Data driven storytelling
  • Unsung heroes: League and tournament operations
  • Sim racing – Getting into 5th gear

20th September

Exhibition and Betting on Esports Track

A full day of betting on esports sessions including:

  • Partner Up: Ninjas in Pyjamas and Betway Esports
  • Blockchain and esports: more than a buzzword?
  • Casinos, it’s time to turn to video games
  • Building a betting product for esports fans
  • Do loot crates constitute gambling, and how should they be regulated?
  • Data – the key to a successful esports betting product
  • Focus On: The USA
400+

Delegates

125

Esports & Sports Team Representatives

40+

Countries Represented

50

Top Industry Speakers

100+

Gambling Operators

40+

Brands

  • Who Attends?

    • Esports organisations 40%
    • Sports Clubs & Leagues 20%
    • Suppliers 30%
    • Media 5%
    • Affiliates 5%

  • Why Should I Attend?
  • Why Should I Sponsor?

ESI London is a must attend event for anyone interested in or currently doing business in esports around the world.

It will be the biggest esports business conference globally in 2018.

 

With the CS:GO London Major taking place just after the event you can expect a plethora of teams, tournament organisers, brands, professional services, industry stakeholders, agents, fans and much more to be in the city and at this event.

 

ESI London will be a three day esports business conference focused on building a bridge between expertise and interest. A full day of workshops, panels and debates covering topics such as how to build a brand and make esports suited content, league, event and team operations, the importance of PR in esports, legal and compliance, a debate over franchised leagues and much more will be covered in just day one.

 

Day two will see a more esports betting focused track, alongside a set of ESI Seminar Sessions.

 

ESI London specifically includes:-

  • 400+ attendees
  • 60+ leading speakers
  • 18 sessions including panels, workshops, seminars and live debates
  • 12 exhibitors in the Exhibition, Networking and Interactive Zone open across the two days
  • 2 tournaments for attendees
  • 3 evenings of socials, dinners and networking parties till late (All included)
  • Did we mention a closing party at the Natural History Museum?

 

ESI London is running alongside the Betting on Sports Conference, so we have set out a full day of panels to cover every aspect of the betting in esports industry such as data, providers, platforms, technology and even story telling. Delegates will gain access to both events with over 1,500 visitors from around the world, including all the top sporting franchises, leagues and gambling operators.

 

Betting on Sports is the largest high level sports betting industry conference with:

  • 2,500+ senior executives
  • 200+ leading industry speakers
  • 50 key sessions, 10 main conference tracks
  • 5 large conference rooms
  • 140 exhibitors within exhibition hall area

ESI London opens the doors to the elusive esports world while simultaneously capturing the intent of esports fans and businesses. Taking advantage of the London CS:GO major, one of the largest esports events of the year, industry leaders from all over the world will descend upon London offering the phenomenal opportunity to showcase your business and to promote it as a Leader and partner of the movement.

 

Newzoo has assessed that by 2020 there will be 286 million ‘esports enthusiasts’ globally with an even larger number of occasional viewers. This audience should not be ignored but it’s vital to understand its intricacies.

 

This show will offer education on all aspects related to the business of esports from PR to merchandising, building a brand, fan engagement, and betting to technology, logistics, PR and legal perspectives. This event will bring together top teams, tournament organisers, brands, bookmakers, suppliers, investors, professional service providers, sports clubs, media and more.

 

  • Brand awareness to a targeted crowd of decision makers across esports, betting, media, and law
  • Be known as a leader in the space to the full sphere of stakeholders
  • Support the burgeoning esports industry and ensure people know who you are, and what you can offer

HIGHLIGHTS & VIDEOS

ESI Super Forum - March 2018

https://youtube.com/watch?v=XXOkQziHIRY

ESI London Preview

https://www.youtube.com/watch?v=wMYhC5iSm-c

ESI Birmingham 2018 - The Overview

https://www.youtube.com/watch?v=eFKSXZqOy6Y

ESI London 2018 Speakers

attendee
Patrik Sättermon
Co-owner
Fnatic
attendee
Jason Lake
CEO
CompLexity Gaming
attendee
Ian Smith
Integrity Commissioner
ESIC
attendee
Lars Lien
CEO
Luckbox
attendee
Brett Abarbanel
Director of Research
UNLV International Gaming Institute
attendee
James Dean
Managing Director
ESL UK
attendee
Kirsty Endfield
Founder
Swipe Right PR
attendee
Moritz Maurer
CEO
GRID
attendee
Oskar Fröberg
Founder & CEO
Abios
attendee
Flavien Guillocheau
CEO
PandaScore
attendee
Julian Tan
Head of Digital Growth and F1 Esports
Formula 1
attendee
Chris Murphy
Associate Producer
Square Enix Collective
attendee
Adam Savinson
Head of Esports
Betway Group - Win Technologies
attendee
Deborah Mensah-Bonsu
Content Marketing
Space Ape Games
attendee
Michal Blicharz
VP Pro Gaming
ESL
attendee
Christian Fuchs
Founder
NoFuchsGiven
attendee
Nicolas Maurer
CEO
Team Vitality
attendee
Gina Theresa Williamson
Host, Presenter and Emcee
Code Red Esports
attendee
Alexander Chegrinez
Head of Business Development
StarLadder
attendee
Anna Baumann
Esports Lawyer
attendee
Mario Ovcharov
CEO
UltraPlay
attendee
Ben Greenstone
Private Secretary
DCMS
attendee
Daniel Herz
CRO
CompLexity Gaming
attendee
Danny Engels
Head of Team Operations
G2 Esports
attendee
Johnny Kutnowski
Product Manager Esports and Emerging Products
Blinkfire Analytics
attendee
Suraj Gosai
Co-Founder & CEO
Blinkpool
attendee
Kieran Holmes-Darby
Managing Director
exceL Esports
attendee
Nikita Buffee
Business Development
ELC Gaming
attendee
Mark Reed
Managing Director
Heaven Media Ltd
attendee
Kasperi Kivistö
Esports Manager
Critical Force
attendee
Mark Balch
Head of Esports
Sportradar
attendee
Scott Gillingham
Gaming & esports Lead
Intel UK
attendee
Benjamin Robson
Business Development & Strategy
GamerToken
attendee
Tomi Kovanen
GM CS:GO and Business Development
Immortals LLC
attendee
Roman Dvoryankin
General Manager
Virtus.Pro
attendee
Ben Haden
Programme Director - Insight
UKGC
attendee
Dominic Sacco
Editor
British Esports Assocation
attendee
Callum Scott
Events & Entertainment Project Manager
Rank Group
attendee
Mark McGuinness
Director of UK Operations
Sportpesa
attendee
Sophie Goossens
Counsel
Reed Smith
attendee
Fidan Gutaj
Senior Partnerships Manager
G:Loot
attendee
Benoit Pagotto
Brand Director
Fnatic
attendee
Fabien Humbert
CMO
Pixelbet
attendee
Scott Burton
CEO
EsportsPools
attendee
Martin Wyatt
Global Head of Partnerships
Gfinity
attendee
Jonathan Tilbury
Executive Director
NSE
attendee
Jamie MacLaurin
Founder
Veloce Esports
attendee
Hunter Thomson
Associate Solicitor
Reed Smith
attendee
Luke Cotton
COO
Code Red Esports
attendee
Jon Winkle
Managing Director
epic.LAN
attendee
Ben Payne
Esports Director
McLaren
attendee
Trevor Keane
MD
Sportego
attendee
Scott Longley
Managing Director
Clear Concise Media
attendee
Naeem Shabir
Co-Founder
Intergalactic Gaming
attendee
Jan Hoffman
Senior Team Management
Fnatic

The Schedule

19 September 2018

ESPORTS WORKSHOPS, PANELS AND LIVE DEBATES
10:15 – 11:00
The ins and outs of running an esports team
11:00 – 11:20
BREAK
11:20 – 12:00
Unsung heroes – League and tournament operations
12:05 – 12:50
Franchised leagues in esports – yay or nay? (Debate)
12:50 – 14:00
LUNCH
14:00 – 14:40
UK Esports – It’s coming home?
14:45 – 15:30
Building a brand in esports   
15:30 – 16:00
BREAK
16:00 – 16:30
Data driven storytelling
16:35 – 17:15
Force or Foster? How you define and develop an esport?
ESI SEMINAR SESSIONS
11:00 – 11:30
You have the right to an attorney – esports and the law 
13:30 – 14:00
Sim racing – Getting into 5th gear
15:30 – 16:00
Blurred Lines: Why footballers are entering esports (with Christian Fuchs)

20 September 2018

BETTING ON ESPORTS TRACK
10:15 – 11:00
Partner Up: Ninjas in Pyjamas and Betway Esports
11:00 – 11:20
BREAK
11:20 – 12:00
Blockchain and esports – more than a buzzword?
12:05 – 12:50
Casinos, it’s time to turn to video games
12:50 – 14:00
LUNCH
14:00 – 14:40
Building the betting product esports fans want
14:45 – 15:30
Data challenges and the differences across esports titles
15:30 – 16:00
BREAK
16:00 – 16:40
Do loot crates constitute gambling?
16:40 – 17:30
Focus on: the USA
ESI SEMINAR SESSIONS
11:05 – 11:25
It’s not what you say, it’s the way you say it – the importance of PR in esports
13:30 – 14:00
The future’s bright, the future’s mobile esports?
  • Leah Somers

    “I recently attended an ESI event in collaboration with ESL, and it was a truly great event. Not only for the wealth of knowledge from the speakers, but also the service while at the event, and the great networking opportunities. “It is great to be in a space with so many industry experts from so many different backgrounds, and viewpoints. There is something that everyone can take away from these events, regardless of experience – with contacts and insight that you may never normally gain.”

    UK Marketing Manager, Cooler Master

  • PwC

    "Thank you to the ESI team for giving us the opportunity to speak at ESI Birmingham. It was a fantastic event providing an invaluable amount of insight on esports, which is testament to the strength of ESI's relationships within the esports industry. We are looking forward to the next event already!"

    PwC

  • Tomek Borowka

    “The ESI Super Forum at the Chelsea Football Stadium has not only been a very well organized event but also convinced with fresh panel topics all around the business of esports including a wide range of anyone involved in the scene. Well done Esports Insider!”

    Tomek Borowka – Marketing & Esports Manager – Super Evil Megacorp

  • Jake Sawer

    “My first experience of ESI was fantastic. Their event was very interesting with some great speakers and a wide range of topics covered, providing some great insight into the industry in a professionally and friendly way. These events also bring together the leaders in esports and are useful opportunities to network and hear about the latest advancements across the sector. I’d thoroughly recommend others who are interested in esports to visit the website and attend the next ESI event.”

    Jake Sawer – Partnerships Executive – Right To Play UK

  • Callum Scott

    “ESI Birmingham was by far one of the best networking opportunities I have had. The wide range of speakers and topics covered really gives a huge insight into the world of Esports. I can honestly say that without ESI events, I wouldn’t have made so many connections. I had the opportunity to gain exclusive backstage access to the biggest UK esports event. It was a fantastic experience which I would not of had without attending this ESI event. Professional, reliable, networking.”

    Callum Scott – National Events Manager – The Rank Group

  • Oskar Fröberg

    “It is always a pleasure to work with the ESI team. They have a great combination of a deep understanding for esports and being very friendly while remaining highly professional. “Having attended many of the ESI and other competing events I can with certainty say that ESI are the absolute best when it comes to esports. I would advise anyone who is interested in the esports ecosystem and the business side of things to stop by both the website itself and one of their events.”

    Oskar Fröberg - Founder & CEO - Abios

  • Kieran Holmes-Darby

    “Esports Insider are a brilliant front for the esports industry. They report on all relevant news in the esports industry and use language that makes the news palatable to the mainstream market. “Esports Insider events are always ran smoothly with great opportunities to network with the wider market, especially the traditional sports industry, which is exactly the bridge that the esports industry needs in order to grow.”

    Kieran Holmes-Darby, Managing Director, exceL Esports Ltd

  • Kirsty Endfield

    “Quite simply, ESI, that is both the site and their events, is a great place to promote your brand while also connecting with leaders in the industry.”

    Founder & Director, Swipe Right PR

  • Ian Smith

    “I think the joy of the ESI Forum Series is that the audience are esports people; young, enthusiastic and knowledgeable, which means you can dive deep from the off and don’t have to blow half the time doing an “esports 101 tutorial” for the wide eyed. “The questions were about 200% more interesting than anything I encounter at the usual “legal” seminars I do and the atmosphere is far more engaging. I would definitely recommend them.”

    Ian Smith, Commissioner, ESIC

  • Wouter Sleijffers

    “With ESI’s thorough understanding of the industry, it has attracted high calibre panellists out of esports but also related industries, culminating into valuable and interesting insights on a variety of topics for everyone taking an interest into esports. We look forward to continue hosting the ESI Forum sessions into the next year."

    Wouter Sleijffers - CEO - Fnatic

  • Jonny Madill

    “Great event and venue, and an excellent range of content and speakers. The content and panel discussions were equally engaging for organisations endemic to esports, as well as traditional sports rights holders and brands. “One of the few panels I’ve seen which have properly debated this issues. Well done to Sam and the team for a great event.”

    Jonny Madill, Sports & Esports lawyer at Sheridans

Networking

The Official SBC Events Conference App allows delegates to access a list of attendees, with the option to message one another to arrange meetings pre-event and during the event. The App can be customised by each delegate to plan their even in full, including conference agenda, session schedule, event activity feed, venue information etc.

Networking Events, Drinks and Parties:

  • ESI London Opening Networking Drinks, Loading Bar:Server (Shepherd’s Bush), Tuesday 18 September (7-11pm)
  • Networking Drinks and Social at Skyloft, Millbank Tower, Wednesday 19 September (7pm till late)
  • Official Closing Party and ESI Hall of Fame at Hintze Hall, Natural History Museum, Thursday 20th September (8pm till late)

 

For more information – email [email protected]

OLYMPIA LONDON

Address Hammersmith, London W14. UK.

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__gads1 year 24 daysThe __gads cookie, set by Google, is stored under DoubleClick domain and tracks the number of times users see an advert, measures the success of the campaign and calculates its revenue. This cookie can only be read from the domain they are set on and will not track any data while browsing through other sites.
_ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_UA-5372665-191 minuteA variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
_gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_hjAbsoluteSessionInProgress30 minutesHotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie.
_hjFirstSeen30 minutesHotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user.
_hjIncludedInPageviewSample2 minutesHotjar sets this cookie to know whether a user is included in the data sampling defined by the site's pageview limit.
_hjIncludedInSessionSample2 minutesHotjar sets this cookie to know whether a user is included in the data sampling defined by the site's daily session limit.
_pk_cvar30 minutesStores custom variables about your visit to provide additional analytics data about how you interact with our site during your session.
_pk_hsr30 minutesUsed exclusively for heatmap and session recording features to analyze how visitors interact with our website. It captures data about areas of the page you interact with.
_pk_id13 monthsCreates a unique identifier to recognize returning visitors. This cookie tracks visitor interactions on the site including page views, eCommerce activity, goal completions, and attribution across sessions.
_pk_ref6 monthsStores information about how you arrived at our site, including referral source (search engine, social media, external website, or campaign URL) to help us understand our traffic sources.
_pk_ses30 minutesLinks all actions performed during a browsing session (page views, downloads, events) to a single visit for accurate analytics measurement.
_pk_testcookieend of sessionA temporary technical cookie that checks if your browser supports cookies. It is automatically deleted when you close your browser.
_pk_uid13 monthsEnables cross-domain tracking to recognize the same visitor across multiple domains and subdomains of our website.
_s1 yearThis cookie is associated with Shopify's analytics suite.
iutk5 months 27 daysThis cookie is used by Issuu analytic system to gather information regarding visitor activity on Issuu products.
MatomoAbTestingNo expiryEnsures you consistently see the same version of webpages when A/B testing is in progress, maintaining your testing group across different browsing sessions.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
_fbp3 monthsThis cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
fr3 monthsFacebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
personalization_id2 yearsTwitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting.
test_cookie15 minutesThe test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
CookieDurationDescription
_hjSession_108944530 minutesNo description
_hjSessionUser_10894451 yearNo description
_pinterest_ct_ua1 yearNo description available.
_sp_id.7c842 yearsNo description
_sp_ses.7c8430 minutesNo description
AN1 monthNo description available.
AnalyticsSyncHistory1 monthNo description
ASsessionNo description available.
AWSALBTG7 daysNo description available.
AWSALBTGCORS7 daysNo description available.
bz-cookie5 minutesNo description available.
currentLanguage1 yearNo description available.
debugneverNo description available.
ebEventToTrack1 monthNo description available.
gaCookie2 yearsNo description available.
gaCookie_gid1 dayNo description available.
GoogleAdServingTestsessionNo description
isChecked4 hoursNo description
li_gc2 yearsNo description
m2 yearsNo description available.
muc_ads2 yearsNo description
routesessionNo description available.
siteStatus1 yearNo description
SPsessionNo description
SSsessionNo description
wisepops2 yearsNo description available.
wisepops_activity_sessionsessionNo description
wisepops_sessionsessionNo description available.
wisepops_visits2 yearsNo description available.
WZRK_S_888-58W-W94Z20 minutesNo description
x-bz-refresh-attendee-token-195122 years 8 months 26 daysNo description
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