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Recognising and rewarding expertise and innovation
in the betting and gaming industries.

Winners

We have two types of categories at this year’s SBC Awards – the Operator/Affiliate Award Categories and the Supplier Award Categories.

Below are the winners of this year’s awards.

Winners of Operator/Affiliate Award Categories


Bookmaker of the Year

InBet
bet365
Coming Soon


Highly Commended

Sky Betting & Gaming


Category sponsored by: OPTIMA


Rising Star in Sports Betting

InBet
LeoVegas Sports
Winner Interview


Highly Commended

Mr Green


Category sponsored by: Golden Race


Football Bookmaker of the Year

LeoVegas
bet365
Coming Soon


Highly Commended

Sky Betting & Gaming


Category sponsored by: Ultraplay


Racing Bookmaker of the Year

InBet
William Hill
Winner Interview


Highly Commended

bet365


Category sponsored by: Racing Post


Mobile Bookmaker of the Year

LeoVegas
bet365
Coming Soon


Highly Commended

LeoVegas Sports


Category sponsored by: Inbet Games


Esports Bookmaker of the Year


Pinnacle
Winner Interview


Highly Commended

Danske Spil


Category sponsored by: Betradar


Socially Responsible Bookmaker of the Year


Mr Green
Winner Interview


Highly Commended

Unibet


Category sponsored by: BetConstruct


Marketing Campaign of the Year


Marathonbet
Winner Interview


Highly Commended

William Hill


Category sponsored by: SIS


Affiliate of the Year

LeoVegas
Better Collective
Winner Interview


Highly Commended

Catena Media


Category sponsored by: LeoVegas


Best Affiliate Product Innovation


LADBible Group
Winner Interview


Highly Commended

OLBG


Category sponsored by: Intertops


Best Affiliate Partner Scheme


Energy Partners
Winner Interview


Highly Commended

Kindred Affiliates


Category sponsored by: Affiliate Insider

Winners of Supplier Award Categories


White Label Supplier of the Year

BetConstruct
BetConstruct
Winner Interview


Highly Commended

FSB Tech


Category sponsored by: Favbet


Sportsbook Supplier of the Year


SBTech
Winner Interview


Highly Commended

BtoBet


Category sponsored by: HiPay


Standalone Platform Provider of the Year


OPTIMA
Winner Interview


Highly Commended

Openbet


Category sponsored by: Trustly


Marketing Agency of the Year


Square in the Air
Winner Interview


Highly Commended

Betgenius



Esports Supplier of the Year


Betradar
Winner Interview


Highly Commended

Betgenius


Category sponsored by: Esports Insider


Rising Star in Sports Betting Innovation


BtoBet
Winner Interview


Highly Commended

Bettorlogic



Best Live Betting Product


Betgenius
Winner Interview


Highly Commended

SBTech



Best Live Streaming Product


Betradar
Winner Interview


Highly Commended

Perform



Best Sports Sponsorship


Dafabet
Winner Interview


Highly Commended

Ball Street


Category sponsored by: Square in the Air


Best Sports Data Product


Betgenius
Winner Interview


Highly Commended

Sportradar



Best Payment Product


Trustly
Winner Interview


Highly Commended

EML



Best Retail Betting Product


Vermantia
Winner Interview


Highly Commended

OPTIMA



Best Virtual Football Product


Golden Race
Winner Interview


Highly Commended

Betradar



Best Virtual Sports Product


Inspired Entertainment
Winner Interview


Highly Commended

Golden Race



Best DFS Product


Oulala
Winner Interview


Highly Commended

Swush



Best Multi-Channel Supplier


Racing Post
Winner Interview


Highly Commended

SBTech


Category sponsored by: W2 Global


Best Sports Themed Game


Inbet Games
Winner Interview


Highly Commended

Golden Race


SBC Sports Betting Hall of Fame

SBC launched the Sports Betting Hall of Fame in 2016, an initiative created to recognise outstanding individual achievements within the sports betting industry. This year, SBC will again recognise three members of the sports betting community who have made a real difference to the sector over the course of their careers.

 

The newest members of the SBC Sports Betting Hall of Fame are:

Vigen Badalyan
Founder & CEO
BetConstruct

 BetConstruct Chairman Vigen Badalyan also assumed CEO duties for the company in November 2017 following the departure of Vahe Baloulian. Formerly the owner of Vivaro Betting, Badalyan was one of the founding members of the company, which now operates development, sales and service centres in 14 countries worldwide. Now headquartered in London, Badalyan has overseen the growth of BetConstruct’s online and land-based gaming solutions, with a product range which includes a fully managed sportsbook and casino, alongside sports data and retail betting shop solutions.

Fred Done
Founder
Betfred

Fred Done recently celebrated 50 years in the betting game. With his brother Peter, he opened the first ‘Done Bookmakers’ betting shop in Pendlebury on 4 September 1967. Heading up the family business, the real growth came in the millennium with a name change to Betfred and the opening of a first shop in London. By 2010, Betfred had a high street presence of 800 shops, which grew to 1,350 with the purchase of the Tote for £265 million, an exclusive seven-year licence to run pools betting on UK horse racing. Fast forward to 2017, Done has consolidated Betfred’s status as a UK betting behemoth, which operates over 1,700 shops and employs more than 11,000 staff nationwide.

Paris Smith
CEO
Pinnacle Solution

 Paris Smith started her gaming career in 1995 by taking bets at WWTS, an offshore sports betting company that was later sold to Betcorp Ltd. Having worked her way up the business to become COO, she joined Curacao-based Pinnacle in the same role from 2006. Pinnacle soon recognised Smith’s efforts in shifting the focus away from North America towards growth markets in Asia and Europe, by promoting her to CEO in 2008. Almost a decade on, Pinnacle continues to flourish under her leadership. The operator emphasised its desire for data driven innovation by launching a revamped eSports portal in 2017.

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Contacts

UK Tel: +44 (0)20 3983 7050 US Tel: +1 (551) 261-3995 Email: [email protected] Team Members' Contacts: here

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