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Recognising and rewarding expertise and innovation
in the betting and gaming industries.

SEE WINNERS
TIME
1800
–
Late
DATE
5th
December
2017
VENUE
HAC’s
Artillery
Garden
Delegates
500+
Sports Betting
Delegates

Now in its fourth year of rewarding and celebrating the very best in sports betting

 

The awards recognise the achievements of operators and affiliates, as well as suppliers from across all the major disciplines including payments, marketing, platform providers and data.

 

In 2017, the SBC Awards will be a seated event with tables and seats available for booking. However, we have ensured that there will still be plenty of fun and networking opportunities throughout the evening.

 

Boasting a DISCO theme, this year’s awards will make you want to get up and dance even if you haven’t scooped one of the coveted trophies. It will also feature an awesome setting inspired by the 60’s, 70’s and 80’s, with plenty of entertainment and even Dodgems!

 

The event falls at the perfect time to bring your colleagues and partners along for a fantastic Christmas party!

 

The event will again this year feature the SBC Sports Betting Hall of Fame. Inducted in 2016 were Howard Chisholm of Chisholm Bookmakers, Carsten Koerl of Sportradar and Mark Blandford of FSB Technology.

Categories

The event will feature a full 28 award categories this year – 11 Operator/Affiliates awards and 17 Supplier awards. Check out the categories and the shortlisted companies below.

 

Operator/Affiliate Award Categories

 

  • Bookmaker of the Year – sponsored by OPTIMA
    • WINNER:
    • Bet365
    • HIGHLY COMMENDED:
    • Sky Bet
    • SHORTLISTED:
    • William Hill
    • Unibet
    • Pinnacle
    • Betsafe
    • 10bet
    • BetVictor
  • Rising Star in Sports Betting – sponsored by Golden Race
    • WINNER:
    • LeoVegas Sports
    • HIGHLY COMMENDED:
    • Mr Green
    • SHORTLISTED:
    • RedZoneSports
    • Bookee
    • LV BET
    • Betser
    • Coolbet
    • Betstars
    • 1Xbet
    • Adjarabet
  • Football Bookmaker of the Year – sponsored by Ultraplay
    • WINNER:
    • Bet365
    • HIGHLY COMMENDED:
    • Sky Bet
    • SHORTLISTED:
    • BetBright
    • Unibet
    • 1Xbet
    • FavBet
  • Racing Bookmaker of the Year – sponsored by Racing Post
    • WINNER:
    • William Hill
    • HIGHLY COMMENDED:
    • Bet365
    • SHORTLISTED:
    • Fitzdares
    • Star Sports
    • Boylesports
    • BetBright
  • Mobile Bookmaker of the Year – sponsored by Inbet Games
    • WINNER:
    • Bet365
    • HIGHLY COMMENDED:
    • LeoVegas Sports
    • SHORTLISTED:
    • BetBright
    • 1Xbet
    • Unibet
    • Sky Bet
  • Esports Bookmaker of the Year – sponsored by Betradar
    • WINNER:
    • Pinnacle
    • HIGHLY COMMENDED:
    • Danske Spil
    • SHORTLISTED:
    • Unikrn
    • ESP.bet
    • GG.bet
  • Socially Responsible Bookmaker of the Year – sponsored by BetConstruct
    • WINNER:
    • Mr Green
    • HIGHLY COMMENDED:
    • UNIBET
    • SHORTLISTED:
    • LeoVegas
    • SportPesa
  • Marketing Campaign of the Year – sponsored by SIS
    • WINNER:
    • Marathonbet
    • HIGHLY COMMENDED:
    • William Hill
    • SHORTLISTED:
    • BetBright
    • Racing Post
    • BetVictor
    • Betfred
  • Affiliate of the Year – sponsored by LeoVegas
    • WINNER:
    • BetterCollective
    • HIGHLY COMMENDED:
    • Catena Media
    • SHORTLISTED:
    • Livesport Media
    • Raketech
    • EasyOdds
    • Checkd Media
    • OLBG
    • Gambling.com Group
  • Best Affiliate Product Innovation – Sponsored by Intertops Sportsbetting
    • WINNER:
    • LADbible Group
    • HIGHLY COMMENDED:
    • OLBG
    • SHORTLISTED:
    • BetterCollective
    • NetRefer
    • Fresh8Gaming
    • Web Analysis Solutions
    • Setanta Sports Media
  • Best Affiliate Partner Scheme
    • WINNER:
    • EnergyPartners
    • HIGHLY COMMENDED:
    • Kindred Affiliates
    • SHORTLISTED:
    • Sun Bets Affiliates
    • Mr Green
    • Pinnacle

Supplier Award Categories

 

  • White Label Supplier of the Year – sponsored by Favbet
    • WINNER:
    • BetConstruct
    • HIGHLY COMMENDED:
    • FSB Tech
    • SHORTLISTED:
    • Ultraplay
    • EveryMatrix
    • InBet Games
    • Digitain
  • Sportsbook Supplier of the Year – sponsored by HiPay
    • WINNER:
    • SBTech
    • HIGHLY COMMENDED:
    • BTOBet
    • SHORTLISTED:
    • Openbet
    • Kambi
    • FSB Tech
    • BetConstruct
    • OPTIMA
    • Digitain
  • Standalone Platform Provider of the Year
    • WINNER:
    • OPTIMA
    • HIGHLY COMMENDED:
    • Openbet
    • SHORTLISTED:
    • Amelco
    • Singular
    • Tecnalis
    • EveryMatrix
    • Vermantia
    • InBet Games
  • Marketing Agency of the Year
    • WINNER:
    • Square in the Air
    • HIGHLY COMMENDED:
    • BetGenius
    • SHORTLISTED:
    • Digital Fuel Marketing
    • Heavyweight Sport
    • Initial Rewards
    • Best Odds Marketing
  • Esports Supplier of the Year – Sponsored by Esports Insider
    • WINNER:
    • Betradar
    • HIGHLY COMMENDED:
    • BetGenius
    • SHORTLISTED:
    • Abios
    • Pinnacle
    • Ultraplay
    • RTSmunity
  • Rising Star in Sports Betting Innovation
    • WINNER:
    • BtoBet
    • HIGHLY COMMENDED:
    • Bettorlogic
    • SHORTLISTED:
    • Digital Sports Tech
    • Qubit
    • Statscore
    • Algosport
    • Delasport
    • TCM Inplay
  • Best Live Betting Product
    • WINNER:
    • BetGenius
    • HIGHLY COMMENDED:
    • SBTech
    • SHORTLISTED:
    • Sporting Solutions
    • Metric Gaming
    • Kambi
    • Total Performance Data
    • Betradar
  • Best Live Streaming Product
    • WINNER:
    • Betradar
    • HIGHLY COMMENDED:
    • Perform
    • SHORTLISTED:
    • Golden Race
    • Racing Post
    • SIS
    • Abelson Info
  • Best Sports Sponsorship – sponsored by Square in the Air
    • WINNER:
    • Dafabet
    • HIGHLY COMMENDED:
    • Ball Street
    • SHORTLISTED:
    • SportPesa
    • Betsafe
  • Best Sports Data Product
    • WINNER:
    • Betgenius
    • HIGHLY COMMENDED:
    • Sportradar
    • SHORTLISTED:
    • Statscore
    • Perform / RunningBall
    • Total Performance Data
    • SIS
    • Don Best Sports
    • Racing Post
  • Best Payment Product
    • WINNER:
    • Trustly
    • HIGHLY COMMENDED:
    • EML Payments
    • SHORTLISTED:
    • HiPay
    • EveryMatrix / MoneyMatrix
    • ECommPay
    • Jeton Ventures Ltd
    • Processing.com
    • CashFlows
    • W2 Global Data
  • Best Retail Betting Product
    • WINNER:
    • Vermantia
    • HIGHLY COMMENDED:
    • OPTIMA
    • SHORTLISTED:
    • SIS
    • Crown Technologies
    • Golden Race
    • BetConstruct
  • Best Virtual Football Product
    • WINNER:
    • Golden Race
    • HIGHLY COMMENDED:
    • Betradar
    • SHORTLISTED:
    • Inspired Entertainment, Inc
    • Playtech
    • Vsoft Co
  • Best Virtual Sports Product
    • WINNER:
    • Inspired Entertainment
    • HIGHLY COMMENDED:
    • Golden Race
    • SHORTLISTED:
    • Leap Gaming
    • NSoft
    • Playtech
    • Betradar
    • Kiron Interactive
    • Vermantia
  • Best DFS Product
    • WINNER:
    • Oulala
    • HIGHLY COMMENDED:
    • Swush
    • SHORTLISTED:
    • Draft Fantasy
    • Evenbet Gaming
    • Premier Punt
    • SportAD
    • Scout Gaming Group
  • Best Multi-Channel Supplier – sponsored by W2 Global Data
    • WINNER:
    • Racing Post
    • HIGHLY COMMENDED:
    • SBtech
    • SHORTLISTED:
    • Openbet
    • OPTIMA
    • BTOBet
    • Singular
    • Vermantia
    • Betgames.tv
  • Best Sport Themed Game
    • WINNER:
    • InBet Games
    • HIGHLY COMMENDED:
    • Golden Race
    • SHORTLISTED:
    • Inspired Entertainment
    • Vsoft Co
    • Spiffx Group
    • Kiron Interactive

SBC Sports Betting Hall of Fame

SBC launched the Sports Betting Hall of Fame in 2016, an initiative created to recognise outstanding individual achievements within the sports betting industry. Last year SBC recognised three members of the sports betting community who have made a real difference to the sector over the course of their careers.

The inaugural members of the Hall of Fame were:

Inducted in 2017

Vigen Badalyan
Founder & CEO
BetConstruct

 BetConstruct Chairman Vigen Badalyan also assumed CEO duties for the company in November 2017 following the departure of Vahe Baloulian. Formerly the owner of Vivaro Betting, Badalyan was one of the founding members of the company, which now operates development, sales and service centres in 14 countries worldwide. Now headquartered in London, Badalyan has overseen the growth of BetConstruct’s online and land-based gaming solutions, with a product range which includes a fully managed sportsbook and casino, alongside sports data and retail betting shop solutions.

Fred Done
Founder
Betfred

Fred Done recently celebrated 50 years in the betting game. With his brother Peter, he opened the first ‘Done Bookmakers’ betting shop in Pendlebury on 4 September 1967. Heading up the family business, the real growth came in the millennium with a name change to Betfred and the opening of a first shop in London. By 2010, Betfred had a high street presence of 800 shops, which grew to 1,350 with the purchase of the Tote for £265 million, an exclusive seven-year licence to run pools betting on UK horse racing. Fast forward to 2017, Done has consolidated Betfred’s status as a UK betting behemoth, which operates over 1,700 shops and employs more than 11,000 staff nationwide.

Paris Smith
CEO
Pinnacle Solution

 Paris Smith started her gaming career in 1995 by taking bets at WWTS, an offshore sports betting company that was later sold to Betcorp Ltd. Having worked her way up the business to become COO, she joined Curacao-based Pinnacle in the same role from 2006. Pinnacle soon recognised Smith’s efforts in shifting the focus away from North America towards growth markets in Asia and Europe, by promoting her to CEO in 2008. Almost a decade on, Pinnacle continues to flourish under her leadership. The operator emphasised its desire for data driven innovation by launching a revamped eSports portal in 2017.

Inducted in 2016

Howard Chisholm
Director
Bookmakers Technology Consortium

Howard Chisholm, the long term Managing Director for Chisholm Bookmakers, is a third generation independent bookmaker who has grown the family business from 10 shops to 47 in the North East of England. He is also one of the founders and a director of the Bookmakers Technology Consortium, a not-for-profit co-operative that shares the cost of IT infrastructure. It has grown from the original four members to represent 50 companies today and over 500 shops.

Carsten Koerl
CEO
Sportradar

Carsten Koerl is the Founder and Chief Executive Officer of Sportradar AG, a company which occupies a unique position at the intersection of the sports, media and betting industries. Since 2001, Koerl has driven the company’s growth from a tech-focused start-up to a global leader in delivering sports data. Prior to founding Sportradar, he was the founder of bwin and led the company through one of the most successful public listings ever undertaken on the Vienna stock market.

Mark Blandford
Founder
Sportingbet

Mark Blandford is the Founder of Sportingbet. He became a bookmaker on 4 July 1984 and successfully built up two betting shop chains in the following decade. However, the emergence of the internet triggered the venture that became Sportingbet. As a result of organic growth and strategic acquisitions, Sportingbet posted operating profit of £105m in 2006. Blandford is now a venture capital investor and the Chairman of FSB Technology.

Each of these had played a prominent role in the public’s awareness and appreciation of the importance of sports betting, while displaying a level of innovation either by improving an industry process or bringing a new product to market.

Judging Process

The judging process for this year’s awards will be split into two different methods. The Operator/Affiliate Awards will be put to the vote of the industry – people who have attended this year’s Betting on Football and Betting on Sports Conferences. Given these delegates have an active interest in the betting industry, their opinion and backing is sought after.

 

Meanwhile, a hand picked judging panel from the cream of the industry will help to pick out the truly ground-breaking entries in the Supplier Awards. You can see a list of the judges here.

Fabio Schiavolin
CEO
Snaitech S.p.A.
Per Widerstrom
Group CEO & Chairman of the Management Board
Fortuna Group
Nathan Walker
Director
Fun88
Sergey Portnov
CEO
Parimatch
Jesper Soegaard
CEO
Better Collective
Jacob Lopez Curciel
Founder & CEO
OPTIMA
Monica Rangel
COO & Partner
Gamesoft
Markus Peuler
CEO
MyBet
Mark Blandford
Founder
Sportingbet
Marcus Brennan
CEO
BetBright
Paris Smith
CEO
Pinnacle
Marcos Oliveira
Chief Affiliate Officer
Clever Advertising
Jesper Kärrbrink
Executive Chairman
Green Jade Games
Benjie Cherniak
Managing Director
Don Best Sports, SG Digital
Conleth Byrne
Managing Director
Football Pools
Matt Scarrott
Sportsbook Director
BetVictor
Vahe Baloulian
Strategic Adviser
BetConstruct
James Woods
Bet365
Bet365
View all judges

Attendee List
  • 10Bet
  • 12BET
  • 138.com
  • 1bet
  • Bet365
  • 21Bet
  • Abelson Info
  • William Hill
  • BetVictor
  • AppBet
  • Ardenta Ltd
  • SBTech
  • Club Wembley
  • Come On
  • Danske Spil
  • Delasport
  • BetConstruct
  • Digitain
  • Digital Fuel
  • Don Best Sports
  • Marathonbet
  • Easy Odds
  • Editec
  • Vermantia
  • 1xbet
  • Mr Green
  • Natural Intelligence
  • NSoft
  • Oddschecker
  • Oddslife
  • OpenBet
  • OPTIMA
  • Oulala Games
  • Paddy Power Betfair
  • Paymagnet
  • Perform Group
View All Attendees

Venue & Accommodation

This SBC Awards will be held in the Artillery Garden at the HAC

 

The HAC is quite unlike any other city venue; a magnificent Georgian house set in a five acre garden hidden away in a quiet location just a couple of minutes walk from Moorgate.

 

Set within the secure grounds of the Honourable Artillery Company, and against the stunning backdrop of the historic Armoury House and buildings, this fantastic event space is perfect for winter events.

View Full Venue Details

Official Awards Hotel Booker

MICE Concierge are our official hotel bookers for the SBC Awards 2017. They will be able to offer you a choice of hotels conveniently located near to the awards venue, The Artillery Garden at the HAC, at a discounted rate.

 

MICE Concierge will also be able to help you with any airport transfers or car booking service you may need.

Book Your Hotel

Should you have any problems booking your accommodation, please contact Charlotte Cowdrey for further assistance: [email protected]


Event Info

On The Evening

The SBC Awards 2017 begin at 18:00 with a Cocktail Reception, including Champagne and signature cocktails. You will enjoy entertainment and dodgems during the reception before sitting down to a sumptuous 3 course meal.

 

As well as the awards ceremony the evening also includes unlimited complimentary beer, wine and spirits all night, as well as disco themed entertainment and a DJ.

 

With our hosts Luis Garcia and Matt Lorenzo, it is sure to be an evening to remember for the Sports Betting Community.

Luis García
Football Legend
Matt Lorenzo
Sports Presenter

After the awards ceremony don’t forget to have your picture taken in the caravan photo booth or a bash about on the dodgems, and a late night snack to keep you refreshed throughout the evening.

18:00 Welcome Champagne Reception
19:00 3 Course Dinner
21:00 Awards Ceremony
22:30 After Party
00:30 Carriages

Theme: Disco
Dress code: Smart Casual/Lounge Suites/Cocktail Dresses

How To Get There

TUBE
The nearest tube stations to the HAC (Honourable Artillery Company) are Old Street or Moorgate.

Old Street
The Northern Line (Bank branch) runs to Old Street and gives easy access to the rest of London. It’s just two stops to London Kings Cross St. Pancras Stations and three stops to Euston Station. The Victoria Line, District Line and Central Line are also only a few stops away.
Old Street is just a 4 minute walk from the HAC.

Moorgate
There are four tube lines running through Moorgate, the Northern Line, Hammersmith & City Line, Circle Line and the Metropolitan Line. It is also only a few stops away from the train stations.
Moorgate is a 10 minute walk from the HAC.

Tubes can be subject to delays, please check before you travel.

Train
Both London Kings Cross St. Pancras and Euston train stations are close by. At either of these stations you can get the Northern Line tube (Bank branch) to either Moorgate or Old Street which are just a few stops away.

Table Booking
Tables are booked for 10 people and priced at:
  • Awards Table = £4,000 (excl. VAT)
  • VIP Table = £5,000 (excl. VAT)

 

Individual tickets and part table bookings are also available

 

AWARDS TABLE

Your booking includes:

  • Champagne & cocktail reception
  • A sumptuous 3 course dinner
  • Unlimited wine and beer on the table
  • Unlimited free spirits and mixers
  • The awards ceremony
  • Evening Entertainment
  • Awesome after-party

 

VIP TABLE

Includes all of the above from the Awards Table booking, as well as:

  • Best possible table location
  • Company branding on the table
  • 5 bottles of champagne on the table
  • Dedicated table waiter
Book your table now

Video
https://www.youtube.com/watch?v=ZAV8m6QnrOE

 

Check out the official video from last year’s SBC Awards 2016, held at the prestigious Under the Bridge @ Stamford Bridge.

Sponsors

Headline Sponsors:

Sponsors:

Table Bookings

Media Partners
SBC Logo

UK Office

Riverbank House 1 Putney Bridge Approach London SW6 3JD

US Office

Sport Global USA 111 Town Square Place, Suite 1203 Jersey City NJ 07310

Contacts

UK Tel: +44 (0)20 3983 7050 US Tel: +1 (551) 261-3995 Email: [email protected] Team Members' Contacts: here

Contacts

UK Tel: +44 (0)20 3983 7050 US Tel: +1 (551) 261-3995 Email: [email protected] Team Members' Contacts: here

Terms & conditions

To view our Terms & Conditions please click here.

Code of Conduct can be found here.

Specific terms and conditions apply to SBC Digital Events which can be found here.

To see how your data is processed by SBC Events, view our Privacy Policy.

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_sp_id.7c842 yearsNo description
_sp_ses.7c8430 minutesNo description
AN1 monthNo description available.
AnalyticsSyncHistory1 monthNo description
ASsessionNo description available.
AWSALBTG7 daysNo description available.
AWSALBTGCORS7 daysNo description available.
bz-cookie5 minutesNo description available.
currentLanguage1 yearNo description available.
debugneverNo description available.
ebEventToTrack1 monthNo description available.
gaCookie2 yearsNo description available.
gaCookie_gid1 dayNo description available.
GoogleAdServingTestsessionNo description
isChecked4 hoursNo description
li_gc2 yearsNo description
m2 yearsNo description available.
muc_ads2 yearsNo description
routesessionNo description available.
siteStatus1 yearNo description
SPsessionNo description
SSsessionNo description
wisepops2 yearsNo description available.
wisepops_activity_sessionsessionNo description
wisepops_sessionsessionNo description available.
wisepops_visits2 yearsNo description available.
WZRK_S_888-58W-W94Z20 minutesNo description
x-bz-refresh-attendee-token-195122 years 8 months 26 daysNo description
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