Recognising and rewarding expertise and innovation
in the betting and gaming industries.

Now in its fourth year of rewarding and celebrating the very best in sports betting

The awards recognise the achievements of operators and affiliates, as well as suppliers from across all the major disciplines including payments, marketing, platform providers and data.

In 2017, the SBC Awards will be a seated event with tables and seats available for booking. However, we have ensured that there will still be plenty of fun and networking opportunities throughout the evening.

Boasting a DISCO theme, this year’s awards will make you want to get up and dance even if you haven’t scooped one of the coveted trophies. It will also feature an awesome setting inspired by the 60’s, 70’s and 80’s, with plenty of entertainment and even Dodgems!

The event falls at the perfect time to bring your colleagues and partners along for a fantastic Christmas party!

The event will again this year feature the SBC Sports Betting Hall of Fame. Inducted in 2016 were Howard Chisholm of Chisholm Bookmakers, Carsten Koerl of Sportradar and Mark Blandford of FSB Technology.

SBC launched the Sports Betting Hall of Fame in 2016, an initiative created to recognise outstanding individual achievements within the sports betting industry. Last year SBC recognised three members of the sports betting community who have made a real difference to the sector over the course of their careers.

The inaugural members of the Hall of Fame were:

Inducted in 2017

Inducted in 2016

Each of these had played a prominent role in the public’s awareness and appreciation of the importance of sports betting, while displaying a level of innovation either by improving an industry process or bringing a new product to market.

The judging process for this year’s awards will be split into two different methods. The Operator/Affiliate Awards will be put to the vote of the industry – people who have attended this year’s Betting on Football and Betting on Sports Conferences. Given these delegates have an active interest in the betting industry, their opinion and backing is sought after.

Meanwhile, a hand picked judging panel from the cream of the industry will help to pick out the truly ground-breaking entries in the Supplier Awards. You can see a list of the judges here.

This SBC Awards will be held in the Artillery Garden at the HAC

The HAC is quite unlike any other city venue; a magnificent Georgian house set in a five acre garden hidden away in a quiet location just a couple of minutes walk from Moorgate.

Set within the secure grounds of the Honourable Artillery Company, and against the stunning backdrop of the historic Armoury House and buildings, this fantastic event space is perfect for winter events.

Official Awards Hotel Booker

MICE Concierge are our official hotel bookers for the SBC Awards 2017. They will be able to offer you a choice of hotels conveniently located near to the awards venue, The Artillery Garden at the HAC, at a discounted rate.

MICE Concierge will also be able to help you with any airport transfers or car booking service you may need.

Should you have any problems booking your accommodation, please contact Charlotte Cowdrey for further assistance: [email protected]

On The Evening

The SBC Awards 2017 begin at 18:00 with a Cocktail Reception, including Champagne and signature cocktails. You will enjoy entertainment and dodgems during the reception before sitting down to a sumptuous 3 course meal.

As well as the awards ceremony the evening also includes unlimited complimentary beer, wine and spirits all night, as well as disco themed entertainment and a DJ.

With our hosts Luis Garcia and Matt Lorenzo, it is sure to be an evening to remember for the Sports Betting Community.

After the awards ceremony don’t forget to have your picture taken in the caravan photo booth or a bash about on the dodgems, and a late night snack to keep you refreshed throughout the evening.

18:00 Welcome Champagne Reception
19:00 3 Course Dinner
21:00 Awards Ceremony
22:30 After Party
00:30 Carriages

Theme: Disco
Dress code: Smart Casual/Lounge Suites/Cocktail Dresses

How To Get There

TUBE
The nearest tube stations to the HAC (Honourable Artillery Company) are Old Street or Moorgate.

Old Street
The Northern Line (Bank branch) runs to Old Street and gives easy access to the rest of London. It’s just two stops to London Kings Cross St. Pancras Stations and three stops to Euston Station. The Victoria Line, District Line and Central Line are also only a few stops away.
Old Street is just a 4 minute walk from the HAC.

Moorgate
There are four tube lines running through Moorgate, the Northern Line, Hammersmith & City Line, Circle Line and the Metropolitan Line. It is also only a few stops away from the train stations.
Moorgate is a 10 minute walk from the HAC.

Tubes can be subject to delays, please check before you travel.

Train
Both London Kings Cross St. Pancras and Euston train stations are close by. At either of these stations you can get the Northern Line tube (Bank branch) to either Moorgate or Old Street which are just a few stops away.