19–21 APRIL 2027 · RAI AMSTERDAM

THE HOME OF
EUROPEAN iGAMING

SBC SUMMIT EUROPE IN NUMBERS

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Attendees, primarily in decision-making roles

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Leading operator representatives

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Leading affiliates and performance marketers

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Suppliers and solution providers

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Exhibition booths

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World-class speakers

A SUMMIT DESIGNED FOR DEALMAKING

WELCOME TO

SBC SUMMIT EUROPE

Every deal starts the same way. The right people, in the same room, at the same time. Most events leave that to chance. SBC Summit Europe doesn’t.

It starts with the audience. A large supplier marketplace, and a buyer audience that makes up 60% of everyone in the room. Operators and affiliates who came to do business.

This is the event where the entire European iGaming industry gets to focus on the one thing every company attending actually came for: commercial value

Everything around the event is designed to deliver on that. The audience gives you access. The show floor, packed with product offerings, gives you options. The conference programme gives you the insight to make the right calls. And with the right tools and a full suite of ways to connect, you’ll have your meetings locked in before you’ve even landed in Amsterdam.

Nothing here is left to chance. SBC Summit Europe is built, deliberately, for one outcome: results you can take back to your desk.

A welcome return to Amsterdam

A city the industry knows and loves. SBC Summit Europe brings a major iGaming event back to Amsterdam, creating the meeting place the market has been waiting for.

A business-focused audience

Here, you’ll find the full commercial ecosystem. Operators, affiliates, suppliers and regulators all take the front row, giving you the whole commercial picture of the European iGaming industry, in one room. You’lll be talking to the people who influence whether the deal actually happens.

Powered by SBC Connect

SBC Connect sits at the heart of the summit, powering every stage of the meetings journey, from discovering the right people to scheduling conversations before you even arrive.

FLOOR PLAN

Explore the brands powering the industry’s most successful businesses

WHY ATTEND

THE FIVE PILLARS

SHOW FLOOR image
SHOW FLOOR
Explore a curated 250+ booth exhibition bringing together leading iGaming brands, affiliate programmes, suppliers and tech providers. Compare solutions, meet potential partners and discover the products that can solve your biggest challenges, unlock growth and give your business a competitive edge.
VIEW SHOW FLOOR
NETWORKING image
NETWORKING
Meetings by design, not by chance. SBC Connect puts the right people within reach before you arrive. Discover attendees, build your agenda and secure valuable meetings in advance. From Smart Connect and Speed Networking to Show Floor Tours and themed Industry Meetups, every format is designed to create purposeful conversations and drive business.
EXPLORE NETWORKING
CONFERENCE image
CONFERENCE
Two days. Three stages. Senior speakers from across the industry. Hear operators, regulators, suppliers and market leaders tackle the issues driving European markets, from commercial growth and player protection to technology, compliance and market expansion. Focused debate & practical insights.
VIEW CONFERENCE
EDUCATION image
EDUCATION
Practical knowledge you can put to work. Go beyond the headline trends with four expert-led Tech Academies covering marketing, innovation, startups and payments and blockchain. Each academy is designed around real-world application, giving you practical frameworks, new capabilities and ideas you can take back to your business.
EXPLORE EDUCATION
EXPERIENCES image
EXPERIENCES
Continue the conversation through a programme of evening events. Build stronger relationships and experience one of Europe’s best-loved iGaming cities alongside the people shaping the future of the industry in Europe.
EXPLORE EXPERIENCES

AMSTERDAM.

BACK BY DEMAND.

  • The industry has been asking for a major iGaming event to return to Amsterdam. SBC Summit Europe delivers it, with a European focus, a business-first format and a city built to match.
  • Schiphol Airport offers direct connections across Europe and beyond, with RAI Amsterdam just 15 minutes away.
  • The April date lands in a clear gap in the global events calendar, giving you more space to meet, connect and make the trip count.
  • And when the show floor closes, Amsterdam keeps working. Canal boats, city-centre venues and world-class hospitality turn every evening into another opportunity to build relationships.

BUILT FOR EVERY SIDE OF THE INDUSTRY

Operators

Compare technology, meet affiliates, explore European iGaming markets and learn from the operators already winning in them. Leave Amsterdam with stronger partnerships and a clear route to growth.

Affiliates

Meet operator brands actively looking for growth partners, discover high-performing affiliate programmes and explore the tools driving acquisition, conversion and retention. Build new relationships, enter new markets and find your next source of growth.

Suppliers

Showcase your solutions to leading operators, affiliates and lotteries. Secure qualified meetings before the event, demonstrate your value on the show floor, build authority through content and turn conversations into real commercial opportunities.

Lotteries

Meet the platforms, suppliers and specialists helping lotteries evolve. Explore new technology, digital products and player engagement strategies, benchmark with peers and take practical ideas back to your organisation.

Regulators

Join the conversations defining the future of European gaming. Exchange insight with regulatory peers, hear directly from operators and suppliers, and understand the technologies, business models and market shifts changing the industry.

THE HOME OF EUROPEAN iGAMING

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