Conference Overview
As traffic sources fragment, attribution becomes less reliable, platform dependency increases and acquisition costs continue to rise, affiliate businesses are being forced to rethink how they grow. The Affiliate Leaders Summit CPD-certified conference tackles the biggest strategic questions facing affiliate marketers, operator acquisition teams and performance leaders today.
  • What replaces traditional SEO? 
  • How do you scale when attribution breaks?
  • How do you stay independent when platforms control your audience? 
  • What happens when growth becomes more expensive? 
  • And what does the next generation of affiliate businesses look like?
Across two dedicated stages and six conference tracks, you’ll hear from the affiliates, operators and technology leaders tackling these challenges in real time.  Through practical case studies, strategic discussions and market-leading insights, you’ll leave better equipped to navigate change, identify new opportunities and build sustainable growth. In partnership with
Three-day Academy Programme
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Platforms & Performance

Explores how affiliates are breaking silos between SEO, paid media, CRM and content to build funnels that convert and audiences that stick, turning attention into retained players in a market that's more fragmented and distracted than ever. Accessible exclusively to Affiliate Leaders Summit ticket holders.

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Future of Affiliate Strategy

The affiliate industry is being rewritten. Regulatory pressure, platform control, fragmented player journeys and the search for the next big opportunity are reshaping how affiliates plan for what comes next. This track explores what sustainable affiliate growth looks like in the next generation of performance marketing, and which models are built to last. Accessible exclusively to Affiliate Leaders Summit ticket holders.

Dive Into Topics
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Content & Discovery

Covers how affiliates are being discovered and staying discoverable, as search itself changes shape. With SEO and paid media competing harder than ever, AI reshaping how engines serve answers instead of links, and short-form content becoming the primary acquisition channel for many, the focus is on what actually gets found, trusted and converted. Accessible exclusively to Affiliate Leaders Summit ticket holders.

Unpack Sessions
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Conversion Conf - Scale

Covers what it actually takes to grow past the early stages without everything breaking. From building full-funnel B2B marketing and predictable sales systems to scalable operations, product-market fit and retaining top talent, the focus is on the structures, systems and leadership that let founders scale without losing speed, culture or control. Accessible exclusively to Affiliate Leaders Summit ticket holders.

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Conversion Conf - Growth image
Conversion Conf - Growth

Explores the acquisition channels and creative strategies actually driving results in 2026, from media buying and UGC to Telegram, TikTok and PPC. With platforms shifting fast and competition intensifying, the focus is on what's genuinely scaling traffic and spend right now, not what used to work. Accessible exclusively to Affiliate Leaders Summit ticket holders.

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Conversion Conf - AI image
Conversion Conf - AI

Looks at how AI is reshaping affiliate businesses from the inside out, from the tools and agents replacing entire workflows to the creative, media buying and trust-building challenges AI can't fully solve alone. The focus is on where automation gives a real edge, and where human judgement still wins. Accessible exclusively to Affiliate Leaders Summit ticket holders.

Explore What’s On!
Skills, Strategies & Insights
Build SEO and content strategies that drive sustainable growth

Improve paid media performance and acquisition efficiency

Navigate attribution, tracking and analytics challenges

Leverage AI and automation to scale smarter

Diversify traffic sources and reduce platform dependency

Adapt to regulation, compliance and platform restrictions

Strengthen affiliate-operator partnerships and commercial outcomes

Improve traffic quality, compliance and fraud prevention

Identify opportunities in emerging markets and evolving player behaviours

Affiliate Strategy, Digital Marketing and AI go Hand in Hand
For practical AI skills to boost your marketing performance, explore the AI Academy. For proven acquisition, retention and CRM strategies, check out the Digital Marketing & CRM Academy. Both are part of the Education+ programme and are also available individually for €249 each.
Expand Your Perspective Beyond Affiliation
Go beyond affiliation. Your pass includes access to SBC Summit’s conference programme, from the Super Stage and Global & Emerging Markets stages to Technology & Innovation, Player Protection, and more.
Plan Ahead. Get More From Your Pass.
Explore the full agenda, discover the sessions most relevant to your business, save your favourites, and create a personalised schedule before you arrive.
Frequently Asked Questions

Who is the conference for?

The conference is designed for affiliates, publishers, operator acquisition teams, affiliate programme managers, performance marketers, SEO specialists, growth leaders, and marketing professionals looking to stay ahead of industry changes and discover new growth opportunities.

What are the main conference tracks?

The Affiliate Leaders Summit conference features six dedicated conference tracks across two stages. The Affiliate Leaders Summit stage covers Platforms & Performance, Future of Affiliate Strategy, and Content & Discovery, while the Conversion Conf stage explores Scale, Growth, and AI. Together, they cover everything from SEO, AI search and traffic acquisition to media buying, platform dependency, business growth, leadership and the future of affiliate marketing.

Do Affiliate Leaders Summit pass holders get Super Stage access?

Yes. Your Affiliate Leaders Summit pass includes access to SBC Summit’s Super Stage, including one of the most anticipated keynote sessions ever staged at the event, featuring Michael Jordan, Carsten Koerl (Founder & CEO, Sportradar) and Jason Robins (Co-Founder & CEO, DraftKings). Bringing together three of the most influential figures in global sports business, the session will explore leadership, innovation and the future of sport, technology and betting. Your pass also includes access to other Super Stage sessions at the MEO Arena, home to headline keynotes from some of the world’s most recognised figures in sport, business and technology. Previous speakers have included Gary Vaynerchuk, Sir Tim Berners-Lee, Tony Hawk, Peter Schmeichel, Merab Dvalishvili and Oleksandr Usyk. Beyond the headline names, the Super Stage delivers unique perspectives on leadership, innovation, performance and growth from individuals who have achieved success at the highest level.

Do I get access to the SBC Summit conference stages?

Yes. Your Affiliate Leaders Summit pass gives you access not only to the dedicated Affiliate Leaders Summit conference programme, but also to ALL SBC Summit conference stages. Explore insights from industry leaders across Global & Emerging Markets, Technology & Innovation, Payments, and Regulation & Compliance, giving you a broader perspective on the trends, innovations and challenges shaping the gaming industry.

Are SBC Summit Tech Academies and Masterclasses included with my pass?

No. SBC Summit’s Tech Academies and Masterclasses form part of the separate Education+ programme and require an Education+ upgrade/an individual academy ticket. These hands-on learning experiences include the AI Academy, Digital Marketing & CRM Academy, Player Experience Academy, Web3 Academy, Sportsbook & Trading Academy, and more. Individual academies are available from €249 each.