Leadership in Sports Business

Affiliate Leaders Summit and SBC Summit 2026 to Host Landmark Leadership Keynote Featuring Sports Business Titans: Michael Jordan, Carsten Koerl, Jason Robins

Affiliate Leaders Summit 2026 and SBC Summit 2026 are hosting one of the most high-profile keynote sessions ever staged in Europe by bringing together three of the most influential figures in global sports business:

Michael Jordan – Basketball icon, investor and philanthropist

Carsten Koerl – Founder and CEO, Sportradar

Jason Robins – Co-Founder and CEO, DraftKings

The headline keynote, titled “Leadership in Sports Business”, will take place on Tuesday 29 September on the first day of Affiliate Leaders Summit 2026 and SBC Summit 2026 in Lisbon and will explore the evolution of sports, technology, media, data and fan engagement through the perspective of three leaders who have helped shape the modern sports ecosystem.

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Leadership Themes

The session will also explore broader leadership themes, including building global businesses at scale, decision-making under pressure, and how leaders navigate change across fast-moving sports and technology markets.

Event Details

The Leadership in Sports Business keynote will take place on Tuesday, 29 September 2026, from 11:30 to 12:30 on the Super Stage at the MEO Arena. The Affiliate Leaders Summit is the global home of performance and affiliate marketing. A dedicated three-day summit focused entirely on acquisition, traffic growth and commercial performance, it connects the partners, technologies and strategies that actively drive revenue across the modern affiliate ecosystem.

Access & Tickets

We highly recommend securing your ticket as soon as possible to guarantee your place at this unmissable keynote featuring Michael Jordan, Carsten Koerl, and Jason Robins. Demand is expected to be exceptionally high.

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Super Stage

The star of the show. A stage not to be missed. We’ve hosted icons like Gary Vaynerchuk, Oleksandr Usyk, and Tony Hawk, and this year, even more exciting names are coming. Add top CEOs from our industry, and you get unfiltered, candid conversations from the very best.

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Get Tickets Now!

Affiliates and regulators can apply for a complimentary pass by filling out a short form. Once submitted, our Relationship Team will review the application and allocate passes within 3–5 working days. Successful applicants will receive a pass equivalent to a VIP Pass, including access to the Super Stage Leadership in Sports Business keynote.

Operators and suppliers can secure access by purchasing the Operator & Supplier VIP Pass (€599), which includes the keynote.

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Available to all registered attendees starting 24 August 2026

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