Tech Academies
Hands-on, expert-led training designed for real-world application
Running alongside the main conference programme, the Tech Academies deliver hands-on, expert-led training focused on real-world application across AI, Marketing, Web 3.0 and Gamification.
These sessions go beyond theory, bringing together the people actively building, launching and scaling products, campaigns and technologies across the industry.
Expect practical, honest insights and strategies you can immediately apply to your business through a mix of interactive and educational formats, including case studies, how-to guides, AMAs, panel debates, live demonstrations, strategy workshops, and practical frameworks and toolkits designed for real-world application.
Whether you work in iGaming, marketing, tech, fintech or are simply looking to better understand the technologies shaping the future, the academies are designed to give you the practical knowledge you’re after.
Masterclasses and Tech Academies are available through the Education+ Upgrade at €249 each.
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Tuesday, 29 September
AI Academy
Build practical AI expertise, from generative AI to predictive analytics, with a step-by-step look at how machine learning can be used to understand player behaviour and improve engagement.
Gamification Academy
Discover the latest gamification and design techniques, along with the customer psychology behind what keeps players engaged and coming back. Presented by Soft2Bet.
Marketing Academy
Explore what’s working now in performance, brand, and content marketing, including influencers, attention and retention strategies, and how to drive stronger ROI from digital campaigns.
Web 3.0 Academy
Understand the fundamentals of blockchain, tokenisation, decentralised platforms, and crypto payments, with real-world use cases for businesses of any size.
Plan Your Conference Experience
Browse the agenda. Explore the speakers. Save sessions in one place with SBC Connect. Watch them on demand after the event.
*Available from 24 August, 2026.
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