Betting on Sports 2017 Day 1 – Wednesday 13th September
For more information about the schedule or opportunities to speak, please contact Andrew McCarron – [email protected]
Registation opens at 8:30am
| LEADERS IN BETTING | BETTING ON ESPORTS (Track sponsored by Millennial Esports) | BETTING ON RACING (Track sponsored by Matchbook Trader Conference) |
| 10.20 – 11.10
Head of Sportsbook – Decisions involved in successfully managing a sportsbook. Today’s Head of Sportsbook wears many hats. From choice of suppliers to managing the entire sportsbook platform, including P&L, business model, technical knowhow, new product partnerships, business development and growth. A high level debate between four Head of Sportsbook, ranging from land-based operators to national lottery, and diversifying casino operators. What drives their decisions and how do they see their role within the company?
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Moderator:
SESSION SPONSOR: |
10.20 – 11.10
Brand Ambassadors – How to find a good fit Content reigns supreme in esports. Creating exceptional content with the right people is often considered vital to cracking a notoriously tricky demographic. What’s the difference between an esports consumer and a traditional consumer? How can the industry capture this desirable demographic?
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10:20 – 11.10
Diving in – the future of pool betting With the Tote’s exclusive licence for horseracing set to expire, the UK’s horseracing parimutuel sector is set for its biggest shake-up in 90 years. But can the sport maintain multiple pools?
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| 11:10 – 11:30 Networking Refreshment |
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| 11.30 – 12.15
Marketing – Changing dynamics in strategy & planning
Industry consolidation and a growing focus on intelligence/data have deeply impacted the role of today’s CMO with regards to operator planning, media strategy and most importantly decision making. The CMO Panel debates current operator marketing strategies and the dynamics of building effective teams and maintaining external relationships (media agencies, affiliates, consultants and partners).
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11.30 – 12 .15
Moving from the shady past to a brighter, regulated future – the legal issues in esports
The esports skin betting market was worth up to $7.6 billion. The huge unregulated and underage market is on the wane as the industry moves towards a regulated space. Furthermore the space has been dogged by contract issues and poor legal practice. The Betting on Esports Legal Panel debates the current legal issues that remain apparent, the emergence of skin betting licences and the regulatory and legal progress made in the space in recent months.
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11.30-12.15
Image conscious – Analysing the media rights impact
The racing industry has successfully monetised its media rights over the past ten years – but could more be done on an international level rather than rely on UK bookmakers?
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Session Sponsor: |
| 12.20 – 13:00
Super Affiliates – Navigating the new business landscape
Increased consolidation as well as regulation and general standards means that the affiliate sector is a much different beast than just a few years ago. Does regulation and M&A go hand in hand? To what extent is the affiliate sector the gatekeeper to new business for operators?
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SESSION SPONSOR: |
12.20 – 13:00
Live alone or die together
Are independent esports platforms better placed to thrive & how should they be designed?
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12:20 – 13:00
Global fixture – International Racing in the UK
UK & Irish racing has been the bread and butter but punters are more switched onto good racing in other territories. What opportunities are coming from abroad?
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| 13:00 – 14:00 Networking Lunch Break |
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| LEADERS ON BETTING | BETTING ON INNOVATION | BETTING ON RACING |
| 14.00 – 14.40
Social Responsibility – Making improvements in player protection
As player profiling constantly improves, how can technology change the way the industry tackles problem gambling? How can the global industry work together to protect players who might develop problems? And how can this be effectively communicated to regulators whose ambitions in this area may not be realistic?
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14:00 – 14:30
Building an ideal betting stack
Expert industry analysis and proposal of the ideal components available today to make up a betting tech stack. A creative session to visualise building a betting stack from the ground up with no concern for a legacy, instead focussing on traditional and innovative technologies.
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14.00 – 14.40
After the off – Opportunities in live betting
Has horseracing missed an opportunity to engage new punters with live betting products? What obstacles are facing the sport in providing the best data to facilitate live betting?
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| 14.45 – 15.30
Regulation – Liability management: Why the buck doesn’t stop with operators
Members of the IMGL and guests discuss the implications for the whole betting chain in what regulators expect from all aspects of the industry, How can you protect yourself and your business from an unexpected bill or, worse, prosecution?
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14:30 – 15:30
Innovation in Data – Building Engaging & Effective Product for Live Betting Consumers
Tech and innovation led product development session focusing on the delivery of effective products/services for live betting consumer engagement. Expert panel discusses the complexities of developing products for live and reactive markets, and whether industry stakeholders understand customer demands and interactions when placing live bets’.
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14.45 – 15.30
Sponsorship – Looking at life after ABP
Levy reform has seen the end of the controversial Authorised Betting Partner (ABP) Scheme – so what can racecourses do to entice bookmakers to invest in sponsorship?
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| 15:30 – 15:50 Networking Refreshment Break |
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| 15:50 – 16.35
Chief Executive Officer – Embracing the challenges of a changing global industry
The betting industry has a generally negative perception, but is this bad for business? How can operators improve the situation? Do our sporting partners have a role to play here?
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15.50 – 16.35
Innovation in Payments – The Crucial Interface
Onboarding new customers is tricky enough without the payment interface causing issues. This session looks at how the payments sector has been using technology to provide a smooth and safe UX experience for both customers and operators.
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SESSION SPONSOR: |
15.50 – 16.35
future model for greyhound racing?
With greyhound tracks changing hands, what will the sport’s future make-up look like? What scope is there for international expansion?
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| 16.40 – 17.20
Product development – creativity within technology constraints
How can brands be successful within the confines of their platform and supplier partnerships? What are the most effective ways of differentiation from other operators sharing the same engine?
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16.40-17:20
Innovation & Business Development – Time to innovate and/or how to build on supplier relationships to grow your business
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16.40 -17.20
Nothing cartoonish about virtual racing
Despite still being called cartoon racing in some circles, virtuals provide a sizeable percentage of revenues. But where can bookmakers make more of the product and where is the future development?
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| 16:30 – 18:30 Official Betting on Sports Networking Drinks — In the Exhibition Area — |
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| 20:00 – 02:00 am Official Betting on Sports Networking Party — Altitude 260 at Millbank Tower — |
NETWORKING DRINKS
From 16:30 to 18:30 networking drinks are being served in the exhibition area.
OFFICAL NETWORKING PARTY
Altitude 360 is located on the 29th floor of Millbank Tower, with a stunning 360 degree view of London’s skyline. Big windows wrapping around the entire venue will ensure a perfect panoramic view of London at night time. You better not miss this party!
The Champions League group games will be shown on large screens around the venue. Enjoy the football, beers and wine on arrival, canapes and light food will be served.
Networking Party Details:
Start Time: 20:00.
Address: Altitude 360, 29 Floor @ Millbank Tower, 21 – 24 Millbank, London, SW1P 4QP
Dress Code: Smart Casual
How To Get There:
The nearest tube station is Pimlico, which is one stop down from Victoria on the Victoria line.
The venue is only a 15-20 min drive in a taxi from Olympia.
More info:
Please visit Altitude 360’s website here.
VIP DINNERS
Skyloft has been chosen as this year’s dinner venue. It’s is a cool warehouse style loft space, located on the 28 floor of Millbank Tower.
With the events being held on floors 28 and 29 in the same building, both with panoramic views of the capital, this is the perfect opportunity for companies to engage in high-level networking throughout the entire evening.
If you are interested in booking a dinner table, please contact [email protected]