15:00 – 21:00
Pre-registration @ Hilton Olympia
Pre-registration @ Hilton Olympia
10:00 – 11:00
SBC Sponsorship Forum Registration & Welcome Refreshments @ Hilton Olympia, Westminster Suite
SBC Sponsorship Forum Registration & Welcome Refreshments @ Hilton Olympia, Westminster Suite
11:00 – 18:00
SBC Sponsorship Forum @ Hilton Olympia, Westminster Suite (Invitation Only Event)
SBC Sponsorship Forum @ Hilton Olympia, Westminster Suite (Invitation Only Event)
19:00 – 0:00
Networking Drinks @ Hilton Olympia, Bar & Lounge
Networking Drinks @ Hilton Olympia, Bar & Lounge
For more information about the schedule or opportunities to speak, please contact Andrew McCarron – [email protected]
Registration opens at 8:30am
Exhibition hall opens at 9:00am
10:15 – 11:00
SPORT IN FOCUS
CONFERENCE ROOM 1
10:00 – 10:20
CONFERENCE ROOM 1
10:00 – 10:20
Keynote: Driving onward with Formula 1
F1 aims to become a world leading entertainment brand with a focus on the fan. MD Sean Bratches explains his vision.
F1 aims to become a world leading entertainment brand with a focus on the fan. MD Sean Bratches explains his vision.
Speaker:
Sean Bratches,
Managing Director, Commercial Operations , Formula 1
Sean Bratches,
Managing Director, Commercial Operations , Formula 1
SPORT IN FOCUS
CONFERENCE ROOM 1
10:20 – 11:00
CONFERENCE ROOM 1
10:20 – 11:00
Combat Sports – Why the fight game is packing a punch for betting operators
The relationship between betting and combat sports has thrived over recent years, with many operators expanding their sponsorship ventures into the fight game. How can these partnerships from the fight game be maximised, and what can be done to increase the sport’s popularity as a betting product?
The relationship between betting and combat sports has thrived over recent years, with many operators expanding their sponsorship ventures into the fight game. How can these partnerships from the fight game be maximised, and what can be done to increase the sport’s popularity as a betting product?
Speaker:
Tony Kenny,
Head of Consumer and Sponsorship PR, William Hill
Erik Bäcklund,
Head of Sportsbook, Kindred Group
Jess Harding,
Promoter, JBD Sports Agents
Dr. Matthias Kirschenhofer,
Chief Legal & Finance Officer, Constantin Medien AG
Tony Kenny,
Head of Consumer and Sponsorship PR, William Hill
Erik Bäcklund,
Head of Sportsbook, Kindred Group
Jess Harding,
Promoter, JBD Sports Agents
Dr. Matthias Kirschenhofer,
Chief Legal & Finance Officer, Constantin Medien AG
Moderator:
Jonathan Smith,
Founder, Sportsbook Training Services
Jonathan Smith,
Founder, Sportsbook Training Services
Session Sponsor:
Golden Race
Golden Race
BETTING ON AMERICAS
CONFERENCE ROOM 2
10:00 – 11:00
CONFERENCE ROOM 2
10:00 – 11:00
State of the nation – what does the SCOTUS judgement mean in real terms?
There is still a lot to unpack from the SCOTUS ruling on PASPA, such as what opportunities have opened up, what avenues have closed and what needs to happen now.
There is still a lot to unpack from the SCOTUS ruling on PASPA, such as what opportunities have opened up, what avenues have closed and what needs to happen now.
Speaker:
Daniel Wallach,
Partner, Becker & Poliakoff
Jake Williams,
US Head of Legal, Sportradar
George Rover,
Managing Partner, Princeton Global Strategies
Joseph W. Grad,
Founder, Grad Gaming Law
Andrew Winchell,
Chief Of Staff, Office of State Senator John J. Bonacic
Daniel Wallach,
Partner, Becker & Poliakoff
Jake Williams,
US Head of Legal, Sportradar
George Rover,
Managing Partner, Princeton Global Strategies
Joseph W. Grad,
Founder, Grad Gaming Law
Andrew Winchell,
Chief Of Staff, Office of State Senator John J. Bonacic
Moderator:
Sue Schneider,
Chief Advisor, Betting on Sports America
Sue Schneider,
Chief Advisor, Betting on Sports America
Session Sponsor:
Betting on Sports America
Betting on Sports America
INNOVATION & TECHNOLOGY
Sponsored By DigitonicCONFERENCE ROOM 3
10:30 – 11:00
Sponsored By DigitonicCONFERENCE ROOM 3
10:30 – 11:00
Extreme performance, real time advanced analytics, machine learning and artificial intelligence
OPTIMA CEO Jacob Lopez Curciel discusses his vision for some of the tech industry’s most exciting areas.
OPTIMA CEO Jacob Lopez Curciel discusses his vision for some of the tech industry’s most exciting areas.
Speaker:
Jacob Lopez Curciel,
CEO, OPTIMA
Jacob Lopez Curciel,
CEO, OPTIMA
11:00 – 11:30
Networking Refreshment Break
Networking Refreshment Break
11:30 – 12:00
SPORT IN FOCUS
CONFERENCE ROOM 1
11:30 – 12:00
CONFERENCE ROOM 1
11:30 – 12:00
Bullseye – Transforming fan enthusiasm for darts into betting interest
Bookmakers love the spectacle of the darts, so just how does the sport deliver value for its sponsors, from the world of gambling and beyond?
Bookmakers love the spectacle of the darts, so just how does the sport deliver value for its sponsors, from the world of gambling and beyond?
Speaker:
Matthew Porter,
Chief Executive, PDC
Matthew Porter,
Chief Executive, PDC
BOS Talk Sponsor:
Catena Media
Catena Media
BETTING ON AMERICAS
CONFERENCE ROOM 2
11:30 – 12:10
CONFERENCE ROOM 2
11:30 – 12:10
Trading challenge: How do punters bet on US sport?
The US market has been 97% illegal for decades now, so how punters interact with betting? Where does the US punter diverge from the European punter? What challenges does US sport provide traders for pre and live betting?
The US market has been 97% illegal for decades now, so how punters interact with betting? Where does the US punter diverge from the European punter? What challenges does US sport provide traders for pre and live betting?
Speaker:
Endre Nesset,
Director of Sports, Gaming Innovation Group
Warren Llambias,
MD, RedZoneSports.bet
Andrew Cochrane,
COO, SBTech
Endre Nesset,
Director of Sports, Gaming Innovation Group
Warren Llambias,
MD, RedZoneSports.bet
Andrew Cochrane,
COO, SBTech
Moderator:
David Wang,
Founder, Betwork
David Wang,
Founder, Betwork
Session Sponsor:
Pinnacle
Pinnacle
INNOVATION & TECHNOLOGY
Sponsored By DigitonicCONFERENCE ROOM 3
11:30 – 12:00
Sponsored By DigitonicCONFERENCE ROOM 3
11:30 – 12:00
Innovation in real-time player engagement through smart automation and behavioural profiling
Sophisticated behavioural profiling, combined with real-time events, enables operators to engage players with permission based, personalised, relevant messages at scale.
Sophisticated behavioural profiling, combined with real-time events, enables operators to engage players with permission based, personalised, relevant messages at scale.
Speaker:
Brendan O’Kane,
CEO OtherLevels
Brendan O’Kane,
CEO OtherLevels
12:00 – 12:40
SPORT IN FOCUS
CONFERENCE ROOM 1
12.00 – 12:40
CONFERENCE ROOM 1
12.00 – 12:40
Snooker loopy – why is the sport such a good fit for bookmakers?
Gambling operators hold an increasingly close relationship with the world of snooker, but why are the two so suited?
How can this brand presence be leveraged into making the sport appealing for punters? What needs to be done to ensure an engaging and thriving market is built up moving forward?
Gambling operators hold an increasingly close relationship with the world of snooker, but why are the two so suited?
How can this brand presence be leveraged into making the sport appealing for punters? What needs to be done to ensure an engaging and thriving market is built up moving forward?
Speakers:
Ronnie O’Sullivan
Snooker Legend
Jose Duarte,
CEO, BetCris
Keith O’Loughlin,
SVP, Sportsbook and Platforms, SG Digital
Patrick Guigui,
Founder & President, Snooker Canada Federation
Ronnie O’Sullivan
Snooker Legend
Jose Duarte,
CEO, BetCris
Keith O’Loughlin,
SVP, Sportsbook and Platforms, SG Digital
Patrick Guigui,
Founder & President, Snooker Canada Federation
Moderator:
Richard Hayler,
Managing Director, IBAS
Richard Hayler,
Managing Director, IBAS
Session Sponsor:
BetCris
BetCris
BETTING ON AMERICAS
CONFERENCE ROOM 2
12.10 – 12:50
CONFERENCE ROOM 2
12.10 – 12:50
Reaching the player – where do affiliates fit in?
In a new market, where are the opportunities for affiliates? How will state lines be addressed? What lessons have been learned from DFS?
In a new market, where are the opportunities for affiliates? How will state lines be addressed? What lessons have been learned from DFS?
Speakers:
Marc Pedersen,
Director – Business Development, Better Collective
Tom Galanis,
Founder, TAG Media
Charles Gillespie,
CEO, Gambling.com Group
Richard Gale,
UK General Manager, Catena Media
Marc Pedersen,
Director – Business Development, Better Collective
Tom Galanis,
Founder, TAG Media
Charles Gillespie,
CEO, Gambling.com Group
Richard Gale,
UK General Manager, Catena Media
Moderator:
Paul McNea,
Director iGaming, Persado
Paul McNea,
Director iGaming, Persado
Session Sponsor:
Income Access
Income Access
INNOVATION & TECHNOLOGY
Sponsored By DigitonicCONFERENCE ROOM 3
12.00 – 12:40
Sponsored By DigitonicCONFERENCE ROOM 3
12.00 – 12:40
Innovation in Payments
What are the latest developments in the payments sector? What lessons have been learned from the World Cup? Where are operators lagging behind other industries?
What are the latest developments in the payments sector? What lessons have been learned from the World Cup? Where are operators lagging behind other industries?
Speakers:
Chris Smart,
Emerchantpay, Senior Vice President – Global Gaming & FX
Matthew Harrod,
Processing.com, Vice President
Paul Marcantonio,
Head of UK & Western Europe, ECOMMPAY
Jens Bader,
Co-Founder, MuchBetter
Chris Smart,
Emerchantpay, Senior Vice President – Global Gaming & FX
Matthew Harrod,
Processing.com, Vice President
Paul Marcantonio,
Head of UK & Western Europe, ECOMMPAY
Jens Bader,
Co-Founder, MuchBetter
Moderator:
Andrew McCarron,
MD, SBC
Andrew McCarron,
MD, SBC
Session Sponsor:
MuchBetter
MuchBetter
12:40 – 14:15
Networking Refreshment Break – Lunch served in the exhibition hall
Networking Refreshment Break – Lunch served in the exhibition hall
14:00 – 14:45
SPORT IN FOCUS
CONFERENCE ROOM 1
14.15 – 14.45
CONFERENCE ROOM 1
14.15 – 14.45
Betting on Golf: How the PGA TOUR is Driving into the Future
The PGA TOUR, the leading golf organization in the world, will present an overview of betting on golf. The presentation will cover, among other topics, the PGA TOUR’s Integrity Program, its ShotLink data collection system and opportunities for data distribution for sports betting, and its efforts to develop a best-in-class regulatory system for sports betting in the United States.
The PGA TOUR, the leading golf organization in the world, will present an overview of betting on golf. The presentation will cover, among other topics, the PGA TOUR’s Integrity Program, its ShotLink data collection system and opportunities for data distribution for sports betting, and its efforts to develop a best-in-class regulatory system for sports betting in the United States.
Speakers:
David Miller,
Vice President & Assistant General Counsel, PGA TOUR Inc
David Miller,
Vice President & Assistant General Counsel, PGA TOUR Inc
BETTING ON AMERICAS
CONFERENCE ROOM 2
14.00 – 14:45
CONFERENCE ROOM 2
14.00 – 14:45
Triggered – Industry gears up for further M&A
The repeal of PASPA and further European-wide regulations, have triggered a subsequent round of mass industry M&A activity.With established operators seeking to expand businesses and operations in new markets, has the industry’s M&A agenda been pushed to a global scale?Facing global challenges, do industry investment stakeholders and leadership need to look beyond simple M&A growth strategies by investing in wider disciplines such as R&D,
talent resourcing, innovation hubs and development logistical assets.Regulators have urged betting leadership to mature and develop sustainable enterprises, should
investors follow the same protocol?
The repeal of PASPA and further European-wide regulations, have triggered a subsequent round of mass industry M&A activity.With established operators seeking to expand businesses and operations in new markets, has the industry’s M&A agenda been pushed to a global scale?Facing global challenges, do industry investment stakeholders and leadership need to look beyond simple M&A growth strategies by investing in wider disciplines such as R&D,
talent resourcing, innovation hubs and development logistical assets.Regulators have urged betting leadership to mature and develop sustainable enterprises, should
investors follow the same protocol?
Speakers:
Anton Kaszubowski
Founder, Greenlaw Limited
Ben Whitelock
Partner – Wiggin
David Shapton
Partner, Akur Capital
David Henwood,
Director, H2 Gambling Capital
Anton Kaszubowski
Founder, Greenlaw Limited
Ben Whitelock
Partner – Wiggin
David Shapton
Partner, Akur Capital
David Henwood,
Director, H2 Gambling Capital
Moderator:
Scott Longley,
Director, Clear Concise Media
Scott Longley,
Director, Clear Concise Media
Session Sponsor:
BetConstruct
BetConstruct
INNOVATION & TECHNOLOGY
Sponsored By DigitonicCONFERENCE ROOM 3
14.00 – 14.30
Sponsored By DigitonicCONFERENCE ROOM 3
14.00 – 14.30
Smart Mobile Marketing – New player acquisition in established and emerging markets
Generate thousands of new players in a compliant manner via cutting edge conversational marketing techniques. Find out why CPC should now equal cost per conversation and not just cost per click.
Generate thousands of new players in a compliant manner via cutting edge conversational marketing techniques. Find out why CPC should now equal cost per conversation and not just cost per click.
Speakers:
Grant Fraser,
CEO, Digitonic
Iain Wilcox,
Managing Director of Technology, Digitonic
Grant Fraser,
CEO, Digitonic
Iain Wilcox,
Managing Director of Technology, Digitonic
INNOVATION & TECHNOLOGY
Sponsored By DigitonicCONFERENCE ROOM 3
14.30 – 15:00
Sponsored By DigitonicCONFERENCE ROOM 3
14.30 – 15:00
Innovation in engagement: How LaLiga is aiding its commercial partners to communicate with fans of Spanish football
How does LaLiga use innovation to set the standard in the world of football? This session will look at how La Liga is aiding its commercial partners by placing a Global Network of La Liga Delegates all over the world in order to meet all their necessities and support them at a local level. Fans Centric Approach, Technological and Marketing advantages of LaLiga will also be discussed in detail.
How does LaLiga use innovation to set the standard in the world of football? This session will look at how La Liga is aiding its commercial partners by placing a Global Network of La Liga Delegates all over the world in order to meet all their necessities and support them at a local level. Fans Centric Approach, Technological and Marketing advantages of LaLiga will also be discussed in detail.
Speakers:
Gregory Bolle,
Head of Global Partnerships, La Liga
Gregory Bolle,
Head of Global Partnerships, La Liga
14:45 – 15:30
SPORT IN FOCUS
CONFERENCE ROOM 1
14:45 – 15:30
CONFERENCE ROOM 1
14:45 – 15:30
Getting set: is tennis the ultimate live betting sport?
Both tennis codes are as competitive as they have ever been, but can the sport remain as popular with punters outside of the main tournaments? Has live betting transformed how operators look at tennis? Are data feeds fast enough to keep up with the action? Where are the integrity issues and can they be dealt with more efficiently than the Independent Review Panel’s suggestion of restricting live data?
Both tennis codes are as competitive as they have ever been, but can the sport remain as popular with punters outside of the main tournaments? Has live betting transformed how operators look at tennis? Are data feeds fast enough to keep up with the action? Where are the integrity issues and can they be dealt with more efficiently than the Independent Review Panel’s suggestion of restricting live data?
Speakers:
Neil Roarty,
Head of Betting Publishing, Catena Media
Ian Dorward,
Senior Modeller, Sporting Solutions
David Lampitt,
Managing Director Group Operations, Sportradar
Neil Roarty,
Head of Betting Publishing, Catena Media
Ian Dorward,
Senior Modeller, Sporting Solutions
David Lampitt,
Managing Director Group Operations, Sportradar
Moderator:
Chris Duncan,
Advisor & Investor, Oddslife | Co-founder Betsson
Chris Duncan,
Advisor & Investor, Oddslife | Co-founder Betsson
Session Sponsor:
Stats.com
Stats.com
BETTING ON AMERICAS
CONFERENCE ROOM 2
14:45 – 15:30
CONFERENCE ROOM 2
14:45 – 15:30
Feeding frenzy – what opportunities will there be for operators?
Companies have been jostling for position in the US market for some time, but which ones have hit the jackpot? Where will the true opportunities manifest themselves?
Companies have been jostling for position in the US market for some time, but which ones have hit the jackpot? Where will the true opportunities manifest themselves?
Speakers:
Benjie Cherniak,
President & CEO, Don Best Sports
Keith O’Loughlin,
SVP, Sportsbook and Platforms, SG Digital
Michael Brady,
Co-Founder, Bede Gaming
Kresimir Spajic,
SVP Online Gaming, Hard Rock International
Benjie Cherniak,
President & CEO, Don Best Sports
Keith O’Loughlin,
SVP, Sportsbook and Platforms, SG Digital
Michael Brady,
Co-Founder, Bede Gaming
Kresimir Spajic,
SVP Online Gaming, Hard Rock International
Moderator:
David Sargeant,
CEO, Igaming Ideas
David Sargeant,
CEO, Igaming Ideas
Session Sponsor:
Don Best
Don Best
INNOVATION & TECHNOLOGY
Sponsored By DigitonicCONFERENCE ROOM 3
15:00 – 15:30
Sponsored By DigitonicCONFERENCE ROOM 3
15:00 – 15:30
Real-time CRM in gaming: Why bulk and segmented marketing is over and the time for one-to-one messaging is now.
Why gaming customers want conversations and not broadcast messages. How to automate conversations with customers to increase LTV and reduce churn. Sharing strategies and insight into the transformation of bulk marketing to real-time CRM.
Why gaming customers want conversations and not broadcast messages. How to automate conversations with customers to increase LTV and reduce churn. Sharing strategies and insight into the transformation of bulk marketing to real-time CRM.
Speakers:
Gareth James,
CEO & Founder, Intilery
Lucy Kenworthy,
CRM Manager, Sky Bet
Gareth James,
CEO & Founder, Intilery
Lucy Kenworthy,
CRM Manager, Sky Bet
15:30 – 16:00
Networking Refreshment Break
Networking Refreshment Break
16:00 – 16:45
SPORT IN FOCUS
CONFERENCE ROOM 1
16:00 – 16:45
CONFERENCE ROOM 1
16:00 – 16:45
Harnessing the continual growth of basketball
With the sport of basketball challenging other more established sports in popularity with punters, what are bookmakers doing to tap into the market?
With the sport of basketball challenging other more established sports in popularity with punters, what are bookmakers doing to tap into the market?
Speakers:
Thanos Rigas,
Trading Director, OPAP
Pablo Ortiz,
Commercial Director, Baskonia Alavés Group
Marco Blume,
Trading Director, Pinnacle
Sam Hill,
Business Development Director, Betgenius
Thanos Rigas,
Trading Director, OPAP
Pablo Ortiz,
Commercial Director, Baskonia Alavés Group
Marco Blume,
Trading Director, Pinnacle
Sam Hill,
Business Development Director, Betgenius
Moderator:
Philip Canavan,
Director, SEM Global
Philip Canavan,
Director, SEM Global
Session Sponsor:
Highlight Games
Highlight Games
BETTING ON AMERICAS
CONFERENCE ROOM 2
16:00 – 16:45
CONFERENCE ROOM 2
16:00 – 16:45
Holding integrity – how is the market protecting itself and the sports it deals with?
PASPA has always been a wall between sports and the betting industry, but what now? The DFS operators broke down some barriers, but how will co-operation look in the future?
PASPA has always been a wall between sports and the betting industry, but what now? The DFS operators broke down some barriers, but how will co-operation look in the future?
Speakers:
Jake Marsh,
Head of Integrity Operations, Perform Group
Kevin Carpenter,
Special Counsel, Genius Sports
Ludovico Calvi,
President, GLMS – Global Lottery Monitoring System
Khalid Ali,
Secretary General, ESSA
Jake Marsh,
Head of Integrity Operations, Perform Group
Kevin Carpenter,
Special Counsel, Genius Sports
Ludovico Calvi,
President, GLMS – Global Lottery Monitoring System
Khalid Ali,
Secretary General, ESSA
Moderator:
Lee Richardson,
CEO, Gaming Economics/ Co-Founder Spectrum Gaming Sports Group
Lee Richardson,
CEO, Gaming Economics/ Co-Founder Spectrum Gaming Sports Group
Session Sponsor:
Perform Group
Perform Group
INNOVATION & TECHNOLOGY
Sponsored By DigitonicCONFERENCE ROOM 3
16:00 – 16:30
Sponsored By DigitonicCONFERENCE ROOM 3
16:00 – 16:30
Gamify my sportsbook
The sportsbook interface has long been criticised for being functional rather than fun. But with increasing regulatory pressure on marketing, can a new approach help not just CRM but also improve organic customer acquisition in a homogenised sector?
The sportsbook interface has long been criticised for being functional rather than fun. But with increasing regulatory pressure on marketing, can a new approach help not just CRM but also improve organic customer acquisition in a homogenised sector?
Speakers:
Alex Kahn,
CMO, BetBright
David Knight,
Group Business Director, SBC
George Athanasopoulos,
CEO, Novibet
Sadok Kohen,
CEO, BetBull
Alex Kahn,
CMO, BetBright
David Knight,
Group Business Director, SBC
George Athanasopoulos,
CEO, Novibet
Sadok Kohen,
CEO, BetBull
Moderator:
Nathan Rothschild,
Co-Founder & Partner, Genius Tech Group
Nathan Rothschild,
Co-Founder & Partner, Genius Tech Group
Session Sponsor:
Oddslife
Oddslife
16:45 – 17:30
SPORT IN FOCUS
CONFERENCE ROOM 1
16:45 – 17:30
CONFERENCE ROOM 1
16:45 – 17:30
Pushing boundaries – tackling cricket’s integrity issues
A sport with statistics at its very heart should be a perfect partner for betting brands, but the spectre of fixing remains, What is being done to reassure stakeholders? What impact has the explosion of 20:20 matches had on betting markets? Can the fantasy model engage players across the season?
A sport with statistics at its very heart should be a perfect partner for betting brands, but the spectre of fixing remains, What is being done to reassure stakeholders? What impact has the explosion of 20:20 matches had on betting markets? Can the fantasy model engage players across the season?
Speakers:
Darren Colebrook,
Head of SBAT, Catena Media
Martin Sack,
Group Manager, Sunbet.co.za
Joakim Renman,
Commercial Director, Scout Gaming Group
Jaydeep Chakravartty,
Commercial Director, Ingenuity Gaming
Darren Colebrook,
Head of SBAT, Catena Media
Martin Sack,
Group Manager, Sunbet.co.za
Joakim Renman,
Commercial Director, Scout Gaming Group
Jaydeep Chakravartty,
Commercial Director, Ingenuity Gaming
Moderator:
Pirate Irwin,
Sports Business Correspondent, AFP (Agence France Presse)
Pirate Irwin,
Sports Business Correspondent, AFP (Agence France Presse)
Session Sponsor:
EvenBet Gaming
EvenBet Gaming
BETTING ON AMERICAS
CONFERENCE ROOM 2
16:45 – 17:30
CONFERENCE ROOM 2
16:45 – 17:30
Latin beat – opportunities further south
It’s not all about the US – Brazil continues to flirt with regulation while jurisdictions such as Columbia are leading the way. What are the major operators and suppliers in the region experiencing?
It’s not all about the US – Brazil continues to flirt with regulation while jurisdictions such as Columbia are leading the way. What are the major operators and suppliers in the region experiencing?
Speakers:
Lorenzo Caci,
Director Business Development and Strategic Partnerships, Sportradar
Aly Lalani,
Marketing Director, BetRegal
Alessandro Fried,
Executive Chairman, BtoBet
Mikel López de Torre,
President, JDigital – Spanish Online Operator Association
Lorenzo Caci,
Director Business Development and Strategic Partnerships, Sportradar
Aly Lalani,
Marketing Director, BetRegal
Alessandro Fried,
Executive Chairman, BtoBet
Mikel López de Torre,
President, JDigital – Spanish Online Operator Association
Moderator:
Christian Tirabassi,
Senior Partner, Ficom Leisure
Christian Tirabassi,
Senior Partner, Ficom Leisure
Session Sponsor:
BetRegal
BetRegal
INNOVATION & TECHNOLOGY
Sponsored By DigitonicCONFERENCE ROOM 3
16:30 – 17:00
Sponsored By DigitonicCONFERENCE ROOM 3
16:30 – 17:00
Spotifying your sportsbook
In a saturated environment sportsbooks are in a constant battle for the attention of consumers, but what more can be done? Is an increased level of personalisation one crucial missing link between sportsbooks and punters? How can engagement and messaging practises employed by entertainment giants, such as Spotify and Netflix, be utilised to take a sportsbook to the next level?
In a saturated environment sportsbooks are in a constant battle for the attention of consumers, but what more can be done? Is an increased level of personalisation one crucial missing link between sportsbooks and punters? How can engagement and messaging practises employed by entertainment giants, such as Spotify and Netflix, be utilised to take a sportsbook to the next level?
Speakers:
Andrew Dagnall,
CEO, BettorLogic
Andrew Dagnall,
CEO, BettorLogic
INNOVATION & TECHNOLOGY
Sponsored By DigitonicCONFERENCE ROOM 3
17:00 – 17:30
Sponsored By DigitonicCONFERENCE ROOM 3
17:00 – 17:30
Blockchain – how does it fit into the sportsbetting supply chain?
Can present and future blockchain technologies really solve the betting sector’s long-standing limitations?
Can present and future blockchain technologies really solve the betting sector’s long-standing limitations?
Speakers:
Toby Lynas,
Head of Operations, PBSA (BookiePro)
Morris Mosseri,
Co-Founder & CTO, Blockchain Innovations
Tomash Devenishek,
CEO & Founder, Crypto Sportz
Toby Lynas,
Head of Operations, PBSA (BookiePro)
Morris Mosseri,
Co-Founder & CTO, Blockchain Innovations
Tomash Devenishek,
CEO & Founder, Crypto Sportz
Moderator:
Paul McNea,
Director iGaming, Persado
Paul McNea,
Director iGaming, Persado
OFFICIAL NETWORKING DRINKS
From 17:00 to 19:00 Networking drinks will be served in and around the exhibition and networking areas at Olympia.
OFFICIAL NETWORKING PARTY
Altitude 360 is located on the 29th floor of Millbank Tower, with a stunning 360 degree view of London’s skyline. Big windows wrapping around the entire venue will ensure a perfect panoramic view of London at night time. You better not miss this party!
Networking Party Details:
Start Time: 20:00.
Address: Altitude 360, 29 Floor @ Millbank Tower, 21 – 24 Millbank, London, SW1P 4QP
Dress Code: Smart Casual
How To Get There:
The nearest tube station is Pimlico, which is one stop down from Victoria on the Victoria line.
The venue is only a 15-20 min drive in a taxi from Olympia.
More info:
Please visit Altitude 360’s website here.
VIP DINNERS
Skyloft has been chosen as this year’s dinner venue. It’s is a cool warehouse style loft space, located on the 28 floor of Millbank Tower.
With the events being held on floors 28 and 29 in the same building, both with panoramic views of the capital, this is the perfect opportunity for companies to engage in high-level networking throughout the entire evening.
For more information about the schedule or opportunities to speak, please contact Andrew McCarron – [email protected]
Registration opens at 8:30am
Exhibition hall opens at 9:00am
10:15 – 11:00
BETTING ON RACING
Sponsored by Colossus BetsConference Room 1
10:15 – 11:00
Sponsored by Colossus BetsConference Room 1
10:15 – 11:00
The give and take around the funding of racing
Levy payments, domestic media rights, international media rights, sponsorship, pitch fees – there are a myriad of ways that the betting industry funds horseracing. But is the sport pricing itself out of contention?
Levy payments, domestic media rights, international media rights, sponsorship, pitch fees – there are a myriad of ways that the betting industry funds horseracing. But is the sport pricing itself out of contention?
Speakers:
Bill Barber,
Industry Editor, Racing Post
Warwick Bartlett,
CEO, GBGC
Will Lambe,
Director, BHA
Jon Thompson,
Trading Consultant & Racehorse Owner
Bill Barber,
Industry Editor, Racing Post
Warwick Bartlett,
CEO, GBGC
Will Lambe,
Director, BHA
Jon Thompson,
Trading Consultant & Racehorse Owner
Moderator:
David Zeffman,
Partner, CMS CMNO
David Zeffman,
Partner, CMS CMNO
Session Sponsor:
Racing Post
Racing Post
FUTURE OF BETTING
Sponsored by Tain and Betting Promotion
Conference Room 2
10:00 – 11:00
Sponsored by Tain and Betting Promotion
Conference Room 2
10:00 – 11:00
Is audience disruption and disengagement, the betting sector’s biggest future challenge?
As consumer’s seek multi-screen interaction with sports content, how should industry stakeholders adjust to new consumer trends and the realities facing their legacy media partners?Does betting understand its future audience, and how the sports media landscape has been disrupted?
As consumer’s seek multi-screen interaction with sports content, how should industry stakeholders adjust to new consumer trends and the realities facing their legacy media partners?Does betting understand its future audience, and how the sports media landscape has been disrupted?
Speakers:
Nick Speakman,
Founder & Head of SPORF | 2018 Sports
Gregory Owens,
Head of Large Media, Twitter Europe
Finbarr O’Mahony,
Head of Real Money Gaming, Facebook
Chris Harrison,
Industry Head – Performance Markets, Google
Lucas von Cranach,
CEO, OneFootball
Nick Speakman,
Founder & Head of SPORF | 2018 Sports
Gregory Owens,
Head of Large Media, Twitter Europe
Finbarr O’Mahony,
Head of Real Money Gaming, Facebook
Chris Harrison,
Industry Head – Performance Markets, Google
Lucas von Cranach,
CEO, OneFootball
Moderator:
Lasha Machavariani,
CEO/Founder, Setanta Sports Media
Lasha Machavariani,
CEO/Founder, Setanta Sports Media
Session Sponsor:
Easy Payment Gateway
Easy Payment Gateway
BETTING ON RETAIL
Conference Room 3
10:15 – 11:00
Conference Room 3
10:15 – 11:00
Automatic for the people – what will the betting shop of the future look like?
How does the omni-channel ambition work in practice? Is anonymous betting fast becoming a thing of the past?
How does the omni-channel ambition work in practice? Is anonymous betting fast becoming a thing of the past?
Speakers:
Marco Castaldo,
CEO, Microgame
Dusan Zuza,
CMO, Superbet
Steen Madsen,
Head of Sportsbetting and Game Management, Nederlandse Loterij
Jens Nielsen,
Head of Sportsbook, Danske Spil
Marco Castaldo,
CEO, Microgame
Dusan Zuza,
CMO, Superbet
Steen Madsen,
Head of Sportsbetting and Game Management, Nederlandse Loterij
Jens Nielsen,
Head of Sportsbook, Danske Spil
Moderator:
Conall McSorley,
Business Development Director, GBE Technologies
Conall McSorley,
Business Development Director, GBE Technologies
Session Sponsor:
1XBET
1XBET
11:00 – 11:30
Networking Refreshment Break
Networking Refreshment Break
11:30 – 12:00
BETTING ON RACING
Sponsored by Colossus BetsConference Room 1
11:30 – 12:00
Sponsored by Colossus BetsConference Room 1
11:30 – 12:00
Best price battle – the Oddschecker view on horseracing
As the UK’s leading odds comparison site, Oddschecker has a unique view about how bookmakers are pricing up the British horseracing, and what makes the punters click.
As the UK’s leading odds comparison site, Oddschecker has a unique view about how bookmakers are pricing up the British horseracing, and what makes the punters click.
Speakers:
Guy Harding,
Head of Commercial, Oddschecker
George Elek,
Head of Media Relations, Oddschecker
Guy Harding,
Head of Commercial, Oddschecker
George Elek,
Head of Media Relations, Oddschecker
FUTURE OF BETTING
Sponsored by Tain and Betting Promotion
Conference Room 2
11:30 – 12:00
Sponsored by Tain and Betting Promotion
Conference Room 2
11:30 – 12:00
The art of failure in sportsbook business
A look at how betting companies adapt to constantly changing circumstances and learn from costly mistakes made when dealing with IT, marketing and day to day operations.
A look at how betting companies adapt to constantly changing circumstances and learn from costly mistakes made when dealing with IT, marketing and day to day operations.
Speakers:
Sergey Portnov,
CEO, Parimatch
Sergey Portnov,
CEO, Parimatch
BETTING ON RETAIL
Conference Room 3
11:30 – 12:00
Conference Room 3
11:30 – 12:00
Social responsibility in a retail environment
How can bookmakers make their operations effective in how they deal with problem gambling?
How can bookmakers make their operations effective in how they deal with problem gambling?
Speakers:
Laura da Silva Gomes,
Founder and Director, Silverfish CSR
Laura da Silva Gomes,
Founder and Director, Silverfish CSR
12:00 – 12:50
BETTING ON RACING
Sponsored by Colossus BetsConference Room 1
12:00 – 12:50
Sponsored by Colossus BetsConference Room 1
12:00 – 12:50
Snapshot – Horseracing around the world
The 24/7 service provided by operators online opens the door for horseracing from around the world. But what are the differences in the regional sport and how do you break down the barriers to pari-mutuel betting and commingling?
The 24/7 service provided by operators online opens the door for horseracing from around the world. But what are the differences in the regional sport and how do you break down the barriers to pari-mutuel betting and commingling?
Speakers:
Peter Woodfine,
Business Development Director, Vermantia
Jari Vähänen,
Senior Vice President, Veikkaus
Simon Fraser,
Head of International Racing, SIS
Peter Woodfine,
Business Development Director, Vermantia
Jari Vähänen,
Senior Vice President, Veikkaus
Simon Fraser,
Head of International Racing, SIS
Moderator:
Jake Pollard,
Communications and Content Consultant
Jake Pollard,
Communications and Content Consultant
Session Sponsor:
Betdaq
Betdaq
FUTURE OF BETTING
Sponsored by Tain and Betting Promotion
Conference Room 2
12:00 – 12:50
Sponsored by Tain and Betting Promotion
Conference Room 2
12:00 – 12:50
The Big Rethink… Industry Talent Resource & Development
As industry governance and investors place a higher emphasis on developing technology assets, can betting stakeholders compete and develop talent within a global marketplace? To date, has the sector created a dynamic working environment to develop and nurture its employees, or does leadership need to rethink its talent development value chain and propositions?
As industry governance and investors place a higher emphasis on developing technology assets, can betting stakeholders compete and develop talent within a global marketplace? To date, has the sector created a dynamic working environment to develop and nurture its employees, or does leadership need to rethink its talent development value chain and propositions?
Speakers:
Britt Boeskov,
CPO, Kindred Group
Todd Johnson,
COO, Smarkets
Kresten Buch,
CEO, BetPawa
Christina Haralambous,
Chief Communications Officer, Kambi Group
Petra Zackrisson,
Chief Corporate Development Officer, GML Interactive
Britt Boeskov,
CPO, Kindred Group
Todd Johnson,
COO, Smarkets
Kresten Buch,
CEO, BetPawa
Christina Haralambous,
Chief Communications Officer, Kambi Group
Petra Zackrisson,
Chief Corporate Development Officer, GML Interactive
Moderator:
Kelly Kehn,
Principle Consultant, Kelly A Kehn Consulting
Kelly Kehn,
Principle Consultant, Kelly A Kehn Consulting
Session Sponsor:
Kambi Group
Kambi Group
BETTING ON RETAIL
Conference Room 3
12:05 – 12:50
Conference Room 3
12:05 – 12:50
New Reality – Adapting to the post-FOBT landscape
With the FOBT stake level being drastically reduced, what options are there for UK LBOs to replace that income? Will B3 profile games take the strain. What is in the pipeline?
With the FOBT stake level being drastically reduced, what options are there for UK LBOs to replace that income? Will B3 profile games take the strain. What is in the pipeline?
Speakers:
Paul Leyland,
Partner, Regulus Partners
Howard Chisholm,
MD, Chisholm Bookmakers
Wayne Stevenson,
Director, Corbettsport
Paul Leyland,
Partner, Regulus Partners
Howard Chisholm,
MD, Chisholm Bookmakers
Wayne Stevenson,
Director, Corbettsport
Moderator:
David Webb,
UK Product & Compliance Manager, BetConstruct
David Webb,
UK Product & Compliance Manager, BetConstruct
Session Sponsor:
OPTIMA
OPTIMA
12:50 – 14:10
Networking Refreshment Break – Lunch served in the exhibition hall
Networking Refreshment Break – Lunch served in the exhibition hall
14:10 – 14:50
BETTING ON RACING
Sponsored by Colossus BetsConference Room 1
14:10 – 14:50
Sponsored by Colossus BetsConference Room 1
14:10 – 14:50
Appeal process – is horseracing too elitist?
What is racing doing to attract a wider audience? Does the ‘product’ need simplifying or explaining better? What does racing have to do to attract new and sustainable audiences on course?
What is racing doing to attract a wider audience? Does the ‘product’ need simplifying or explaining better? What does racing have to do to attract new and sustainable audiences on course?
Speakers:
Ed Nicholson,
Head of Sponsorship, Kindred Group
Russell Yershon,
Sportsbook Consultant, Energybet
William Woodhams,
CEO, Fitzdares
Ed Nicholson,
Head of Sponsorship, Kindred Group
Russell Yershon,
Sportsbook Consultant, Energybet
William Woodhams,
CEO, Fitzdares
Moderator:
Bruce Millington,
Editor, Racing Post
Bruce Millington,
Editor, Racing Post
FUTURE OF BETTING
Conference Room 2
14:10 – 14:50
DraftKings’ vision for the future – fireside chat
The leading DFS operator has shown its hand and committed to entering the sports betting market. CEO Jason Robins will discuss his firm’s plans.
The leading DFS operator has shown its hand and committed to entering the sports betting market. CEO Jason Robins will discuss his firm’s plans.
Speakers:
Jason Robins,
CEO, DraftKings
Jason Robins,
CEO, DraftKings
Session Sponsor:
Betting on Sports America
Betting on Sports America
BETTING ON REGULATION
Sponsored by W2 Global DataConference Room 3
14.10 – 14.50
Sponsored by W2 Global DataConference Room 3
14.10 – 14.50
Social responsibility; What standards are expected and what are achievable?
Can the industry regulate itself or does it need a regulator’s oversight? What are the advantages of reaching beyond minimum standards required on social responsibility?
What measures are the most effective? Is 100% successful self exclusion even possible?
Can the industry regulate itself or does it need a regulator’s oversight? What are the advantages of reaching beyond minimum standards required on social responsibility?
What measures are the most effective? Is 100% successful self exclusion even possible?
Speakers:
Fiona Palmer,
CEO, GamStop
Mike Kenward,
Development Director, GamCare
Gary Pine,
CPO, W2 Global Data
Ed Senior,
Compliance Executive, CAP (Committees of Advertising Practice)
Fiona Palmer,
CEO, GamStop
Mike Kenward,
Development Director, GamCare
Gary Pine,
CPO, W2 Global Data
Ed Senior,
Compliance Executive, CAP (Committees of Advertising Practice)
Moderator:
Tom Galanis,
Founder, TAG Media
Tom Galanis,
Founder, TAG Media
Session Sponsor:
W2 Global Data
W2 Global Data
14:50 – 15:40
BETTING ON RACING
Sponsored by Colossus BetsConference Room 1
14:50 – 15:40
Sponsored by Colossus BetsConference Room 1
14:50 – 15:40
Live aid – getting an in-running horseracing product that works
The vast amount of data now available means that horseracing is now a viable in-play betting market – what could that mean for bookmakers and the sport?
The vast amount of data now available means that horseracing is now a viable in-play betting market – what could that mean for bookmakers and the sport?
Speakers:
Jacob Lopez Curciel,
CEO, OPTIMA
Will Duff-Gordon,
CEO, Total Performance Data
Joe Cundall,
Head of Racing, Sky Betting & Gaming
Jacob Lopez Curciel,
CEO, OPTIMA
Will Duff-Gordon,
CEO, Total Performance Data
Joe Cundall,
Head of Racing, Sky Betting & Gaming
Moderator:
Ian Hogg,
Advisor, Reality Races
Ian Hogg,
Advisor, Reality Races
FUTURE OF BETTING
Sponsored by Tain and Betting Promotion
Conference Room 2
14:50 – 15:40
Sponsored by Tain and Betting Promotion
Conference Room 2
14:50 – 15:40
CEO Panel – The Sustainability Dynamic
As jurisdictions regulate and create mature market conditions, the industry’s leadership faces increasing demands to develop and maintain sustainable gambling frameworks for all concerned stakeholders (investors, employees, consumers, and the government).What have industry leaders learnt from the sector’s M&A phase, and what new corporate values and dynamics have to be developed if sustainability is to be truly achieved?
As jurisdictions regulate and create mature market conditions, the industry’s leadership faces increasing demands to develop and maintain sustainable gambling frameworks for all concerned stakeholders (investors, employees, consumers, and the government).What have industry leaders learnt from the sector’s M&A phase, and what new corporate values and dynamics have to be developed if sustainability is to be truly achieved?
Speakers:
Jesper Svensson,
CEO, Betsson Group
George Daskalakis,
Founder & CEO, Stoiximan & Betano
Per Widerstrom,
CEO, Fortuna Group
Richard Flint,
CEO, Sky Betting & Gaming
Niels Erik Folmann,
CEO, Danske Spil
Jesper Svensson,
CEO, Betsson Group
George Daskalakis,
Founder & CEO, Stoiximan & Betano
Per Widerstrom,
CEO, Fortuna Group
Richard Flint,
CEO, Sky Betting & Gaming
Niels Erik Folmann,
CEO, Danske Spil
Moderator:
Quirino Mancini,
Partner, Tonucci & Partners
Quirino Mancini,
Partner, Tonucci & Partners
Session Sponsor:
Microgame
Microgame
BETTING ON REGULATION
Sponsored by W2 Global DataConference Room 3
14:50 – 15:40
Sponsored by W2 Global DataConference Room 3
14:50 – 15:40
Coining it in – How can operators use crypto currencies within different regulatory frameworks?
WIth crypto currencies becoming more commonplace, but in many places regulations struggling to keep up, what options are open to operators without impacting their compliance?
WIth crypto currencies becoming more commonplace, but in many places regulations struggling to keep up, what options are open to operators without impacting their compliance?
Speakers:
Archie Watt,
CFO, Luckbox
Jan Rehola,
Partner, PS Legal
Joe McCallum,
Director of Sportsbook, Sportsbet.io
Adriaan Brink,
CEO, Better Betting
Archie Watt,
CFO, Luckbox
Jan Rehola,
Partner, PS Legal
Joe McCallum,
Director of Sportsbook, Sportsbet.io
Adriaan Brink,
CEO, Better Betting
Moderator:
Tony Plaskow,
Founder, Pixiu Gaming
Tony Plaskow,
Founder, Pixiu Gaming
Session Sponsor:
Sportsbet.io
Sportsbet.io
15:40 – 16:00
Networking Refreshment Break
Networking Refreshment Break
16:00 – 16:45
BETTING ON RACING
Sponsored by Colossus BetsConference Room 1
16:00 – 16:45
Sponsored by Colossus BetsConference Room 1
16:00 – 16:45
New breed – Can greyhound racing appeal to a millennial audience?
Greyhound racing still holds a place in the national psyche, but with the numbers of stadia on the decline, how can the sport connect with the latest generation and beyond?
Greyhound racing still holds a place in the national psyche, but with the numbers of stadia on the decline, how can the sport connect with the latest generation and beyond?
Speakers:
Ben Keith,
CEO, Star Sports
Simon Banks,
Media and Communications Officer, Greyhound Board Great Britain
Alex Donohue,
Founder, Alex Donohue Public Relations
Ben Keith,
CEO, Star Sports
Simon Banks,
Media and Communications Officer, Greyhound Board Great Britain
Alex Donohue,
Founder, Alex Donohue Public Relations
Moderator:
Jonathan Hobbs,
Greyhound Journalist
Jonathan Hobbs,
Greyhound Journalist
FUTURE OF BETTING
Sponsored by Tain and Betting Promotion
Conference Room 2
16:00 – 16:45
Sponsored by Tain and Betting Promotion
Conference Room 2
16:00 – 16:45
Supplier Leaders Panel – Navigating a changing environment
Operators are dependent on their suppliers to be compliant with a myriad of local regulations – but how difficult is it to meet such diverse requirements? Do suppliers now need a strong local offer for each jurisdiction or is betting such a universal language that an industry standard offer is more cost-effective? And where next for a shrinking dotcom market?
Operators are dependent on their suppliers to be compliant with a myriad of local regulations – but how difficult is it to meet such diverse requirements? Do suppliers now need a strong local offer for each jurisdiction or is betting such a universal language that an industry standard offer is more cost-effective? And where next for a shrinking dotcom market?
Speakers:
Dinos Stranomitis,
COO, Altenar
Suren Khachatryan,
CEO, Digitain
Marco Castaldo,
CEO, Microgame
Dinos Stranomitis,
COO, Altenar
Suren Khachatryan,
CEO, Digitain
Marco Castaldo,
CEO, Microgame
Moderator:
Joe Ewens,
Managing Editor, GamblingCompliance
Joe Ewens,
Managing Editor, GamblingCompliance
Session Sponsor:
Altenar
Altenar
BETTING ON REGULATION
Sponsored by W2 Global DataConference Room 3
16:00 – 16:45
Sponsored by W2 Global DataConference Room 3
16:00 – 16:45
Are regulators the biggest threat to the industry?
How can the industry protect itself against the unintended consequences of regulatory creep? Can high compliance costs undermine a regulator’s aims? How can the industry educate around suitable taxation regimes?
How can the industry protect itself against the unintended consequences of regulatory creep? Can high compliance costs undermine a regulator’s aims? How can the industry educate around suitable taxation regimes?
Speakers:
Bill Mummery,
Executive Director, SBOBET
Steve Donoughue,
Consultant, www.GamblingConsultant.co.uk
George Rover,
Managing Partner, Princeton Global Strategies
Sarne Lightman,
Managing Director, BetBright
Bill Mummery,
Executive Director, SBOBET
Steve Donoughue,
Consultant, www.GamblingConsultant.co.uk
George Rover,
Managing Partner, Princeton Global Strategies
Sarne Lightman,
Managing Director, BetBright
Moderator:
Suzanne Davies,
Partner, Clifton Davies
Suzanne Davies,
Partner, Clifton Davies
Session Sponsor:
BetInvest
BetInvest
16:45 – 17:30
16:45 – 17:30
Experience counts – the Hall of Fame Panel
An interactive session featuring members of the SBC Sports Betting Hall of Fame and the experiences they have had during their time in the industry.
An interactive session featuring members of the SBC Sports Betting Hall of Fame and the experiences they have had during their time in the industry.
Speakers:
Mark Blandford,
Founder, Sportingbet
Paris Smith,
CEO, Pinnacle
Fabio Schiavolin,
CEO, Snaitech
Mark Blandford,
Founder, Sportingbet
Paris Smith,
CEO, Pinnacle
Fabio Schiavolin,
CEO, Snaitech
Moderator:
Sue Schneider,
Chief Advisor, Betting on Sports America
Sue Schneider,
Chief Advisor, Betting on Sports America
Session Sponsor:
Digitain
Digitain
OFFICIAL NETWORKING DRINKS
From 17:00 to 19:00 Networking drinks will be served in and around the exhibition and networking areas at Olympia.
OFFICIAL SBC HALL OF FAME PARTY
As a new addition to this years Betting on Sports 2018, the week will culminate in the official SBC Hall of Fame Party held on Thursday night at one of Londons most exclusive venues.
10:00 – 13:00
Casual Networking & Business Meetings
Casual Networking & Business Meetings