Betting on Sports America 2019 - Schedule

FULL AGENDA

Wednesday
Thursday

For more information about the schedule or opportunities to speak, please contact Andrew McCarron – andy@sbcgaming.com

Registration opens at 8:30am

Exhibition hall opens at 9:00am

10:15 – 11:00

Betting on Regulation
CONFERENCE ROOM 1
10:15 – 11:00

Avoiding the pitfalls – lessons to learn from other regulated markets
Knowledge is power, especially in the field of legislating gaming activity. It’s time to brush up on the law of the land to ensure that your operations are running clean.

Trading & Operations
CONFERENCE ROOM 2
10:15 – 11:00

Too many cooks? Addressing the supply chain
The early deals to get sports betting up and running has included many different elements in the supply chain. But who is providing what? What are the essentials needed to get live?

Speaker:
Jamie McKittrick,
Head of Commercial, GVC Group

Sponsorship & Marketing
CONFERENCE ROOM 3
10:15 – 11:00

Making betting sponsorship work
Sponsorship is a huge marketing spend for betting companies globally – but which sports are recognising this new opportunity?

Break

11:20 – 12:05

Betting on Regulation
CONFERENCE ROOM 1
11:20 – 12:00

How to regulate a 21st Century sports betting industry
A 21st Century sports betting industry will require 21st Century methods and practices to remain on the right side of the legal line. Technology and AI will have a big part to play.

Trading & Operations
CONFERENCE ROOM 2
11:20 – 12:05

Data – Official vs unofficial: what’s the difference operationally?
There’s a big push for official data to be the only option, but is that so problematic? Is unofficial data secure, robust and fast enough?

Sponsorship & Marketing
CONFERENCE ROOM 3
11:20 – 12:05

Sponsorship activation – how to boost ROI
Common practice is to invest as much into activation as it cost to secure the rights, but are there more cost-effective ways to do this?

12:05 – 12:50

Betting on Regulation
CONFERENCE ROOM 1
12.05 – 12:50

Taxation, consumer protection & sports integrity – why states should legislate
Nevada offers living, breathing proof that an individual state can successfully police sports betting when left to get on with the job. But as the business grows across the US federal pressure will increase.

Trading & Operations
CONFERENCE ROOM 2
12.05 – 12:50

Show me the money – payments vs the Wire Act
A new challenge for the payments industry is how to approach betting and protection around state lines.

Speakers:
Gary Pine,
Chief Product Officer, W2 Global Data

Sponsorship & Marketing
CONFERENCE ROOM 3
12.05 – 12:50

Ambassadorial appointment – the advantages of individuality
Why sponsor a team when you can team up with a former sportsperson who isn’t encumbered with needing to toe the line?

12:50 – 14:00
Lunch

14:00 – 14:45

Betting on Regulation
CONFERENCE ROOM 1
14.00 – 14.45

The political situation around problem gambling
With increased opportunities to bet comes a bigger responsibility to keep bettors safe. Polluters will be expected to pay – but how much of that funding should go into research versus education and treatment?

Trading & Operations
CONFERENCE ROOM 2
14:00 – 14:45

Where now for DFS?
Sports betting has somewhat stolen the DFS thunder, especially with FanDuel and DraftKings’ immediate repositioning. So where does the product sit now?

Sponsorship & Marketing
CONFERENCE ROOM 3
14.00 – 14.45

Reaching an audience – where do affiliates sit in the new market?
New market – new rules? What role do affiliates play in a fledgling sports betting market? Should they be regulated? Do operators need them?

14:45 – 15:30

Betting on Regulation
CONFERENCE ROOM 1
14:45 – 15:30

Tribal view – how do Tribes see the sports betting opportunity?
One of the biggest topics for debate. How will the tribes respond to the sports betting revolution in a gaming arena where exclusivity and compacts are the order of the day?

Trading & Operations
CONFERENCE ROOM 2
14:45 – 15:30

The European Perspective – CEO Panel
Less of in invasion, more of a ‘hands across the Atlantic’ approach! Whatever your take, the Europeans can bring an incredible amount of sports betting experience to the newly regulated US market.

Sponsorship & Marketing
CONFERENCE ROOM 3
14:45 – 15:30

Creating brand loyalty
Actually making a connection with a customer is relatively easy compared to keeping them. What are the most effective methods out there?

Break

15:50 – 16:35

Betting on Regulation
CONFERENCE ROOM 1
15:50 – 16:35

Single vision – what role can state lotteries play in a thriving betting market?
The lottery sector could have a major role to play in the expansion of sports betting. It already has access to the kind of venues and locations that offer the perfect environment for sports betting.

Trading & Operations
CONFERENCE ROOM 2
15:50 – 16:35

Geotargeting – ensuring your customers are allowed to bet
Many sports betting laws in force mean customers are required to be on-premises to bet, never mind in state. What is being doing to ensure this to the satisfaction of the regulator and players?

Sponsorship & Marketing
CONFERENCE ROOM 3
15:50 – 16:35

Pre-regulation – building a betting database
How can brands get a head start in jurisdictions where regulations isn’t yet enacted?

16:35 – 17:20

Betting on Regulation
CONFERENCE ROOM 1
16:35 – 17:20

Time for a Re-Wire: Rip it up and start again?
The Wire Act is a decades old piece of legislation that aims to deal with a constantly evolving technological phenomenon, the internet. Can it be adjusted to accommodate changing attitudes to online gaming or should it be reworked from the ground up to become a future-proof regulatory framework?

Trading & Operations
CONFERENCE ROOM 2
16:35 – 17:20

The player panel – what do US sports bettors want?
Sports and sports betting are part of the American way of life and wagering tastes are becoming ever more sophisticated. How is the industry innovating with new products and experiences to keep bettors engaged?

Sponsorship & Marketing
CONFERENCE ROOM 3
16:35 – 17:20

The power of social media influencers
What are suppliers and operators doing to create more meaningful interaction with social media influencers, the people who have access to large audiences and the persuasive power that comes with authenticity and incredible reach?

BUSINESS & NETWORKING DRINKS

Betting on Sports America offers plenty of networking opportunities for more than 1,500 senior delegates.

OFFICIAL NETWORKING DRINKS

Networking Drinks in exhibition area from 16:30 to 18:00
Official networking party Meadowland Racing & Entertainment from 19:00 to 01:00

SCHEDULE MEETINGS:

The Official Conference App – SBC Connect – will be available for download, and will enable delegates to access a full list of attendees, with the option to message one another to arrange meetings pre-event and during the event.

The App can be customised by each delegate to plan their even in full, including conference agenda, session schedule, event activity feed, venue information etc.

For more information about the schedule or opportunities to speak, please contact Andrew McCarron – andy@sbcgaming.com

Registration opens at 8:30am

Exhibition hall opens at 9:00am

10:15 – 11:00

Sports & Betting
CONFERENCE ROOM 1
10:15 – 11:00

Sponsorship – the win:win revenue stream from sports betting deregulation
Why sponsorship is the perfect mechanism for betting to enrich the funds of the country’s sporting leagues.

States of the Nation
CONFERENCE ROOM 2
10:15 – 11:00

USA Betting 2019 – which states are in and which are coming
An update of the states that will have legalised sports wagering (and which other states are at that time still planning to do so or will have definitely decided not to), what lessons will have been learned since then from both a regulatory and commercial perspective and what effect sports betting will have had on other forms of gambling.

Demystifying sports betting
CONFERENCE ROOM 3
10:15 – 11:00

Focus on pool betting
Looking at the capabilities of pool betting and the opportunities

Break

11:20 – 12:05

Sports & Betting
CONFERENCE ROOM 1
11:20 – 12:00

Integrity – how a regulated sports betting sector guards against corruption
In a multi-billion dollar sports betting sector, the onus on everyone from player to coach through to the bookie will be to ensure absolute integrity at all times.

States of the Nation
CONFERENCE ROOM 2
11:20 – 12:05

Whatever happens in Vegas – should stay in Vegas?
Nevada has long been the home of legal sports betting in the US, but is the sportsbook model there unique to Las Vegas or can it provide a national framework? What repercussions are there for the Vegas sportsbooks with increased demand for talent elsewhere in the country?

Speakers:
Patrick Everson,
Senior Writer, COVERS.COM

Demystifying sports betting
CONFERENCE ROOM 3
11:20 – 12:05

Can the betting exchange work?
Looking at the capabilities of betting exchanges and the opportunities

12:05 – 12:50

Sports & Betting
CONFERENCE ROOM 1
12.05 – 12:50

Basketball – Analysing March Madness
March Madness is the perfect sporting storm, so ideal for sports betting. So what happened during the first one since PASPA’s repeal?

States of the Nation
CONFERENCE ROOM 2
12.05 – 12:50

New Jersey – land of opportunity
The state that took the PASPA fight to government and won, New Jersey has quickly established itself as a serious player in the newly sports betting environment.

Demystifying sports betting
CONFERENCE ROOM 3
12.05 – 12:50

Does Blockchain have a place?
Looking at the capabilities of blockchain technologies and the opportunities

12:50 – 14:00
Lunch

14:00 – 15:30

Sports & Betting
CONFERENCE ROOM 1
14.00 – 14.45

NFL – The key to a successful sports betting product
There is no doubt that Football is the key sport for sports bettors – so how is the sport prepared to interact with betting and what do fans want to see.

Sports & Betting
CONFERENCE ROOM 1
14.45 – 15.30

College Football – what’s the best solution for sports betting?
Despite the understandable concerns over the age of the participants, College Football is already a huge betting event. So what is the best approach to bring that activity under a regulated environment without endangering its players?

States of the Nation
CONFERENCE ROOM 2
14:00 – 15:30

ROUNDTABLES
A chance to catch up with how the sports betting laws are developing across the country

Demystifying sports betting
CONFERENCE ROOM 3
14.00 – 14.45

Bet Builders – giving the customer control
Looking at the capabilities of bet building tools and the opportunities

Demystifying sports betting
CONFERENCE ROOM 3
14.45 – 15.30

Virtual sports – real profits
More than just an introduction to the world of betting, virtual sports offers a fast-paced, round-the-clock business that bettors love to engage with.

Speakers:
Martin Wachter,
CEO, Golden Race

15:50 – 16:35

Sports & Betting
CONFERENCE ROOM 1
15:50 – 16:35

Horseracing – what can be learned about the country’s existing punters?
US racing has been a long standing proposition – so where does it sit in this new environment? Full of opportunities, or threats?

States of the Nation
CONFERENCE ROOM 2
15:50 – 16:35

New York State
Having missed out on the early wave of adopters of legal sports betting, New York will be keen to make up some of the ground that’s been lost to neighboring New Jersey and others who were quick off the mark.

Demystifying sports betting
CONFERENCE ROOM 3
15:50 – 16:35

Live betting – the ultimate second screen activity for engaged sports fans
Looking at the capabilities of live betting and the opportunities

Break

16:35 – 17:20

Sports & Betting
CONFERENCE ROOM 1
16:35 – 17:20

What does sport really want from sports betting?
Is it an integrity fee? Is it a royalty? What specifically are leagues looking to gain from sports betting given that they already stand to net a big financial boost from things like increased fan engagement and sponsorship?

BUSINESS & NETWORKING DRINKS

Betting on Sports America offers plenty of networking opportunities for more than 1,500 senior delegates.

NETWORKING EVENT:

Closing Party in Manhattan (Venue TBC) from 20:00 until late

SCHEDULE MEETINGS:

The App can be customised by each delegate to plan their even in full, including conference agenda, session schedule, event activity feed, venue information etc.

Back To Betting On Sports America 2019

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