Intertops is sponsoring Betting on Sports 2017, the second edition of the largest international sports and betting trade conference at Olympia Conference Centre in Kensington.
Ahead of the 12-15 September event, we spoke to Patrick, the company’s Bet & Affiliate Sportsbook Manager, about what he is looking forward to at #boscon2017, his perfect sporting event, and how sports and betting can work better together.
SBC: What are you looking forward to at Betting on Sports?
Patrick: We are always looking to offer a better service to our customers and there is no better way of getting inside information on upcoming trends and future markets than from BOS speakers. Sharing this information with well-known operators and friends shows us that we are part of a big family.
Very interesting start-ups are presenting their products at BOS and of course, being an online sportsbook, Intertops wants to be part of something new. Finding new channels to generate more business is a very good reason to be part of the show.
SBC: What are you promoting at Betting on Sports?
Patrick: We are promoting all of our products: Intertops Sports Betting, Intertops Live Betting, Intertops Poker, and the Intertops Casino brands Intertops Classic and Intertops Red. Affiliates should drop in at our stand to discuss a cross-deal over all our products with NO negative carry-over and also NO minimum player quota.
This means that affiliates start earning money from the 1st sent player onwards and, regardless of the product the referred players used to sign up, they will get a fair share for all player activity. And even in times where affiliates might lose their ranking in the search engines, they carry on making money with their referred players for a lifetime.
SBC: Where can betting work together more closely with sport?
Patrick: The industry is in a good way – almost every big club has a sponsorship deal or at least a partnership with a bookie. Star players show bookmaker logos on their social media pages which creates trust for their fans and encourages them to boost the thrill of watching a sports event by having a bet.
At the end of the day that’s what it’s all about: Entertainment and thrill. Both parties (sports and sports betting) have to get rid of the remaining concerns. Licensing and regulations are already supporting progress and we need more countries like Great Britain where sports betting is seen as kind of after-work drink and is accepted as part of society.
SBC: What sports betting partnership has stood out in the past 12 months?
Patrick: We can’t name one particular deal, but in general all affiliates, media partners and regulatory partners have done their homework and improved their knowledge of sports betting. Nowadays it’s much more than simply displaying a sports betting banner as every kind of content and each sports betting community (countries, campaigns) convert differently.
The competition in sports betting is growing and only the sharks survive. It’s the same with affiliates, marketing and media partners. As soon as they understand that both sides have to benefit from a deal, we are ready to go.
SBC: Describe your perfect sporting event
Patrick: I sit down with a cold beer to watch the “Intertops Super Bowl LII” Half-Time Show with Tracy Chapman singing my favourite song “Baby Can I Hold You” in the background. I take a look at my betting slip and see that I am halfway to winning a hell lot of money which I will spend on a family trip with my wife and kids. Of course, I’ll save some bucks to reinvest in the American baseball season as there is no better feeling than being a winner already and also having some “free bets” in the pipeline.
