Betting on Sports 2016 – Full Agenda

THURSDAY 15 SEPTEMBER
Registration Opens 08h00
9:30 – 10:10
Firm to soft? The state of the betting industry in 2016, Brexit and beyond
After constant legislative changes over the past few years, will the gambling industry be able to concentrate on operating or will there be more tidal waves in the shape of consolidation and money laundering?
Paul Leyland, Founding Partner, Regulus Partners

 

10:10 – 10:50
Different ball game – how betting can partner with sport to reach a new audience
Bookmakers are using a range of sports for marketing purposes, but which sports are proving to be the best, and most accommodating, partners?
Sponsorship and advertising from the gambling industry is a huge part of income from many sports. This panel will discuss the different ways in which bookmakers can get involved with some of the world’s most popular sports.
Tom Seymour, Commercial Director, Durham County Cricket Club
Carmelo Mazza, CEO, OIA Service LTD
Henry Chappell, CEO, Pitch Marketing Group
Chaired by Scott Longley, Media Director, SBC

 

10:50 – 11:20
Refreshment Break – sponsored by Secure Trading

 

11:20 – 12:00
Bonus session – why the industry needs to wise up on its player acquisition strategies – Sponsored by VE Interactive
Attracting new players is a competitive field with CPA on the rise and unease over sign-up offers and extensive advertising. Do customers even believe sign up offers any more? Is retention a lost art?
Harry Lang, Marketing Director, Pinnacle
Richard Hayler, Managing Director, IBAS
Vahe Baloulian, CEO, BetConstruct
Chaired by Rebecca Jennings, Principle Client Advisor, Global Reviews

 

12:00 – 12:30
Playing fair on integrity – how betting put the ball in sport’s court
A look at how betting and sport have been working together to cut down on match fixing and the improvements that need to be made.
Alex Inglot, Director of Communications, Sportradar
Bill South, Group Director of Security, William Hill
Phil Suddick, Information Manager, TIU
Chaired by Eugene Delaney, Head of B2B, Racing Post

 

12:30 – 15:00

 

Networking Lunch Break – sponsored by Betgenius

 

15:00 – 15:40
In-Play time – User engagement in live betting environments – sponsored by SpiffX
Is the industry creating dynamic products for new users? How can the market optimise sports betting markets in live environments? How can you build effective pre-market campaigns and increased user retention?
Tom Light, Director of International Business Development, SBTech
Paul Witten, Commercial Director, SIS
Jack Davison, Managing Director, Betgenius
Jacob Lopez Curciel, CEO, Optima
Chaired by Lennart Gillberg, Founder, SpiffX

 

15:40 – 16:20
Predicting the future of sports betting – sponsored by TXODDS
High-level bookmaker panel discussing the trends in the betting industry and how it interacts with sport.
Fabio Schiavolin, CEO, SNAI
Viktor Hoffmann, CEO, Marathonbet
David Bazak, CEO, 10Bet
Chaired by Quirino Mancini, Partner, Tonucci Partners

 

16:20 – 16:40
Refreshment Break – sponsored by Secure Trading

 

16:40 – 17:20
New faces – the ambitions of the latest sportsbook brands – sponsored by Secure Trading
This year has seen an influx of new betting sites. What are their plans and how do they fit into the industry eco-system?
Johan Styren, CEO, LeoVegas
Silvia Hoppe, Chief Brand Officer, Cyberplay
Senior Executive, Sun Bets
Chaired by Jonathan Smith, Founder, Sportsbook Training Services

 

17:30 – 19:30
Official Betting on Sports Networking Drinks – sponsored by SBCmedia

 

20:30 – Late
Official Betting on Sports Networking Party
9:30 – 11:30
Future shock – money laundering, data protection & responsible gambling
As the Government proposes stringent new regulations to both toughen and widen the reach of both anti-money laundering and data protection regulations and the Gambling Commission looks to gambling operators to deliver on still further social responsibility licensing conditions, this pacey interactive workshop, aimed at operators, marketeers and compliance professionals, examines the interrelationship of the measures, their operational impact and your vulnerabilities.
Jenny Williams, Consultant & former Gambling Commission CEO
Roy Ramm, Managing Director, ExtraYard
David Clifton, Director, Clifton Davies Consultancy
Suzanne Davies, Director, Clifton Davies Consultancy

 

15:00 – 15:40
Italy: What does the market have in store for the betting industry? sponsored by Tonucci Partners
A panel containing some of Italy’s key gaming lawyers providing a snapshot presentation of the Italian gaming market, an overview of the recent regulatory restrictions on marketing and advertising gaming services in Italy and a look at how esports will work.
Quirino Mancini, Gaming & Gambling Partner, Tonucci Partners
Gianluca Cambareri, Sports Partner, Tonucci Partners
Andrea Marchetti, M&A Partner, Tonucci Partners

 

15:40 – 16:20
Nuances and particularities of the betting companies in the CIS market
Sergey Portnov, CEO of Ukraine betting operator Parimatch, shares his views on how the CIS market operates and how the individual bookmakers serve their customers in the region.
Sergey Portnov, CEO, Parimatch

 

16:40 – 17:00
How a commercial opportunity is emerging in the regulated esports betting sector
As unregulated ‘skin betting’ attracts unwanted attention, focus must switch to the rapidly maturing eSports betting product offered by regulated bookmakers across the world. Moritz Maurer, Head of eSports at BetGenius, dissects the opportunity and discusses what it takes to cash in on this burgeoning market.
Moritz Maurer, Head of eSports, BetGenius

 

17:00 – 17:20
How to use big data to predict sporting outcomes
James Waterhouse, CEO of Equotion, explains how his firm crunches big data in order to generate accurate predictions for horseracing and how the model can be extrapolated to other sports.
James Waterhouse, CEO, Equotion
08:00 – 09:30
Registration Coffee – sponsored by Kambi
Morning coffee provided for delegates arriving first thing until the start of the first conference session

 

10:45 – 19:30
Exhibition Area Opens
The exhibition areas in The Trinity and The Foyer opens for the day.

 

10:50 – 11:20
Refreshment Break – sponsored by Secure Trading
A chance to perk up and do some early networking away from the conference floor

 

12:30 – 15:00
Networking Lunch Break – sponsored by Betgenius

 

16:20 – 16:40
Refreshment Break – sponsored by Secure Trading
A break for refreshments and the chance to do some more networking away from the conference floor

 

17:30 – 19:00
Esports Soccer Tournament – sponsored by Digital Fuel
Pit your wits against industry contemporaries by entering the Esports Soccer Tournament.

 

17:30 – 20:00
Networking Drinks – sponsored by SBCmedia
The chance to chat and relax in the Trinity Suite after a full first day

 

19:30 – 20:30
Air Hockey Championships – sponsored by Accuscore
Be crowned air hockey champion of the gambling industry by entering these championships.

 

20:00 – 00:00
Betting on Sports C-Level Dinner
An exclusive, invite-only get together for industry leaders at a secret location

 

20:00 – 00:00
Betting on Sports Affiliates Dinner
An exclusive, invite-only get together for sports betting affiliates at a secret location

 

20:00 – 01:00
Betting on Sports After Party
A chance to let your hair down in the Trinity and Atrium rooms
FRIDAY 16 SEPTEMBER
Registration Opens 08h30
9:30 – 10:10
Time out – how to provide US sports to the European player – Sponsored by Don Best Sports
US sports have their own fan base but also have their own quirks. What are the advantages behind offering US sports and what do you have to be careful of?
Nathan Rothschild, Co-Founder & Partner, iSport Genius
Peter Bertilsson, CEO, Metric Gaming
Jamie McKittrick, Head of Sports Trading, Ladbrokes
Chaired by Benjie Cherniak, President, Don Best Sports

 

10:10 – 10:50
Starter’s orders – how important is horseracing to the UK market and beyond?
The introduction of the ABP this year had many bookmakers taking a long look at the horseracing product and the benefits that it brings in terms of customer retention. With a horse racing betting right on the horizon, can bookmakers afford to not offer the sport? Is the Levy back in play after the Brexit vote? What will happen when the Tote’s 7-year exclusive pool betting licence expires?
Bill Mummery, Executive Director, Celton Manx/SBOBet
Russell Yershon, Industry Consultant
Paul Darling QC, Chairman, Association of British Bookmakers
Chaired by Lee Richardson, Founder & CEO, Gaming Economics

 

10:50 – 11:20
Refreshment Break – sponsored by Oulala

 

11:20 – 12:00
International appeal – which sports have a wider global reach?
Many obscure sports have huge followings in some territories. Are there any sports that really should not be overlooked? A look at some of the sports which have a wider audience around the world and how betting brands work alongside them.
Conall McSorley, Commercial Director, Metric Gaming
George Oborne, Managing Director, India Bet
Michal Kopec, Senior Business Development Manager, Better Collective

 

12:00 – 14:00
Networking Lunch Break – sponsored by TXODDS

 

14:00 – 14:30
Virtual sports, real profits – making the most of the simulated game
How and why have punters taken to the virtual product? What’s the best channel; terminal, mobile, online or betting shop screens?
Martin Wachter, Founder & CEO, Golden Race
Paul Fox, COO, LeTou
Simon Burrell, Head of Digital, Business Development & Marketing, editec

 

14:30 – 15:00
The future of virtual sports – where can the product go next?
The virtual sports product has been reaching a point where the graphics are almost indistinguishable from the real thing. So where does it go next once that it achieved? And is the realism as important as the betting entertainment? Does it need to evolve for other platforms?
Neale Deeley, Managing Director of Gaming, Sportradar
David Purvis, CEO, 49s
Chaired by Scott Longley, Media Director, SBC

 

15:00 – 15:20
Networking Refreshment Break

 

15:20 – 16:00 – sponsored by Oulala
Fantasy pairing – how bookmakers can work with DFS operators
DFS has been given the greenlight in some US States now, but how can bookmakers make use of their product in a widely legalised gambling environment? Are there gamification lessons that can be learned from?
Valery Bollier, Co-Founder & CEO, Oulala
Shergul Arshad, Founder & CEO, Mondogoal
Ubaldo Baldi, Skill Games Manager, Lottomatica
Riccardo Mittiga, Founder, Sportito
Chaired by Gemma Boore, Associate, Bates Wells Braithwaite

 

16:00 – 16:40
Personality profile – how bookmakers use the ambassadorial role to reach an audience – sponsored by Oddslife
Do ambassadors provide a better ROI through being more targeted and more flexible?
David ‘Hayemaker’ Haye, Boxer, Hayemaker Productions
Adam Roland, Founder & Director, Heavyweight Sports
Stuart Tilly, CEO, Argyll Entertainment
Chaired by Chris Duncan, Director, Oddslife

 

16:40
End of Conference

 

20:30 – Late
BiG Sports Dinner
9:30 – 10:10
eMarketing – the commercial opportunities and pitfalls around esports – sponsored by www.esportsinsider.com
So far Dafabet are the only big bookmaker to sign an official partnership with a major esports organisation (Fnatic). How’s this partnership been for both parties, and is there value in team sponsorship? How about sponsored tournaments? There are huge opportunities due to the copious amount of tournaments both online and LAN, with many filling out stadiums… Would ESL consider bookmakers being affiliated with tournaments, the ESL One Betway Katowice for instance?
James Dean, Managing Director, ESL UK
Matt Litherland, Esports Marketing Consultant
Chaired by Dominic Sacco, Editor, eSports News UK

 

10:10 – 10:50
Data crunching – how can live betting work in an esports environment? – Sponsored by UltraPlay
In-play opportunities and data – how esports offer huge live betting opportunities but it means handling big, big data.
Pavol Krasnovsky, CEO, RTSmunity
James Watson, Head of eSports, Sportradar
Petar Ivanov, Head of the eSports, UltraPlay
Chaired by Sarah McChesney, Commercial Manager, Fresh8Gaming

 

10:50 – 11:20
Refreshment Break – sponsored by Oulala

 

11:20 – 12:00
Corruption and how to avoid it – protecting esports integrity
What work is being done around preventing fixing in eSports? How confident can bookmakers (and punters) be about a ‘true’ result? Is skin betting an option for bookmakers? How would regulation work, and would the transition over to traditional bookmakers work?
Ian Smith, Integrity Commissioner, ESIC
Eric Konings, Sports Betting Integrity Owner, Unibet
Anna Baumann, Attorney at Law, Esyncd
Chaired by Khalid Ali, Secretary General, ESSA

 

12:00 – 14:00
Networking Lunch Break – sponsored by TXODDS

 

14:00 – 14:30
Virtual sports, real profits – making the most of the simulated game
How and why have punters taken to the virtual product? What’s the best channel; terminal, mobile, online or betting shop screens?
Martin Wachter, Founder & CEO, Golden Race
Paul Fox, COO, LeTou
Simon Burrell, Head of Digital, Business Development & Marketing, editec

 

14:30 – 15:00
The future of virtual sports – where can the product go next?
The virtual sports product has been reaching a point where the graphics are almost indistinguishable from the real thing. So where does it go next once that it achieved? And is the realism as important as the betting entertainment? Does it need to evolve for other platforms?
Neale Deeley, Managing Director of Gaming, Sportradar
David Purvis, CEO, 49s
Chaired by Scott Longley, Media Director, SBC

 

15:00 – 15:20
Networking Refreshment Break – sponsored by Oulala

 

15:20 – 16:00
Fantasy pairing – how bookmakers can work with DFS operators
DFS has been given the greenlight in some US States now, but how can bookmakers make use of their product in a widely legalised gambling environment? Are there gamification lessons that can be learned from?
Valery Bollier, Co-Founder & CEO, Oulala
Shergul Arshad, Founder & CEO, Mondogoal
Ubaldo Baldi, Skill Games Manager, Lottomatica
Chaired by Gemma Boore, Associate, Bates Wells Braithwaite

 

16:00 – 16:40
Personality profile – how bookmakers use the ambassadorial role to reach an audience – sponsored by Oddslife
Do ambassadors provide a better ROI through being more targeted and more flexible?
David ‘Hayemaker’ Haye, Boxer, Hayemaker Productions
Adam Roland, Founder & Director, Heavyweight Sports
Stuart Tilly, CEO, Argyll Entertainment
Chaired by Chris Duncan, Director, Oddslife

 

16:40
End of Conference

 

20:00 – Late
BiG Sports Dinner
09:30 – 10:10
Betting on Payments
Payments are an integral part to the business, but do operators spend enough time integrating payment options and making sure there’s a smooth customer journey? With crypto currencies offering instant payouts, how can bookmakers work better to get money in the hands of their customers?
Bryan Blake, Head of iGaming – EMEA/Emerging Markets, Secure Trading
Greg Lee, Chief Commercial Officer, Flexepin
Chaired by James Fleming, Commercial Director – Europe, eMerchants

 

14:00 – 14:30
BOS Affiliates – how will regulation effect my business?
Session one of the Betting on Sports Affiliate mini track will be looking at how the regulation of the affiliate sector may come about, how it will impact businesses, and how affiliates can prevent it coming in.
Clive Hawkswood, CEO, RGA
Matthew Steer, Founder, Ten Three Sports
Guy Harding, Head of Commercial, Oddschecker
Chaired by Tom Galanis, Director, TAG Media

 

14:30 – 15:00
BOS Affiliates – where are the future verticals for my business?
The final session of the Betting on Sports Affiliates mini track takes a look at the different verticals that are available for affiliates, such as esports, golf, motorsport, US sports and other current niche markets.
George Oborne, Managing Director, India Bet
Darren Moore, Managing Director, Betting Gods
Riccardo Mittiga, CEO, ASAP ITALIA
Chaired by Tom Galanis, Director, TAG Media

 

15:20 – 16:00
Betting on Politics
A year that has been marked by landscape change in UK and global politics, BOS will assess why politics has become the betting industry’s most interesting market. Having failed to call the last five major political markets, how can bookmakers’ better comprehend a market driven by constant hyperbole, spin, critique, populist rhetoric and debate?
Leighton Vaughan Williams, Professor, Nottingham Business School, NTU
Graham Sharpe, Media Relations Manager, William Hill
Mike Smithson, Political Analyst for Betfair & owner of politicalbetting.com
Matthew Shaddick, Political PR, Ladbrokes
Chaired by Ted Menmuir, Content Director, SBC

 

08:30 – 16:30
Registration Coffee – sponsored by Kambi
Morning coffee provided for delegates arriving first thing until the start of the first conference session

 

10:00 – 16:30
Exhibition Area Opens
The exhibition areas in The Trinity and The Foyer opens for the day.

 

12:00 – 14:00
Networking Lunch Break – sponsored by TXODDS

 

16:40
Betting on Sports Conference closes

 

19:30 – 20:30
BiG Sports Dinner Cocktail Reception – sponsored by SBCnews

 

20:30 – 23:00
BiG Sports Dinner

 

23:00 – 00:00
BiG Sports Dinner After Party

 

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