THURSDAYΒ 15 SEPTEMBER
Registration Opens 08h00
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9:30 – 10:10
Firm to soft? The state of the betting industry in 2016, Brexit and beyond
After constant legislative changes over the past few years, will the gambling industry be able to concentrate on operating or will there be more tidal waves in the shape of consolidation and money laundering? Paul Leyland, Founding Partner, Regulus Partners
10:10 β 10:50
Different ball game β how betting can partner with sport to reach a new audience
Bookmakers are using a range of sports for marketing purposes, but which sports are proving to be the best, and most accommodating, partners? Sponsorship and advertising from the gambling industry is a huge part of income from many sports. This panel will discuss the different ways in which bookmakers can get involved with some of the worldβs most popular sports. Tom Seymour, Commercial Director, Durham County Cricket Club Carmelo Mazza, CEO, OIA Service LTD Henry Chappell, CEO, Pitch Marketing Group Chaired by Scott Longley, Media Director, SBC
10:50 – 11:20
Refreshment Break – sponsored by Secure Trading
11:20 – 12:00
Bonus session β why the industry needs to wise up on its player acquisition strategiesΒ – Sponsored byΒ VE Interactive
Attracting new players is a competitive field with CPA on the rise and unease over sign-up offers and extensive advertising. Do customers even believe sign up offers any more? Is retention a lost art? Harry Lang, Marketing Director, Pinnacle Richard Hayler, Managing Director, IBAS Vahe Baloulian, CEO, BetConstruct Chaired by Rebecca Jennings, Principle Client Advisor, Global Reviews
12:00 – 12:30
Playing fair on integrity β how betting put the ball in sportβs court
A look at how betting and sport have been working together to cut down on match fixing and the improvements that need to be made. Alex Inglot, Director of Communications,Β Sportradar Bill South, Group Director of Security, William Hill PhilΒ Suddick, Information Manager,Β TIU Chaired by Eugene Delaney, Head of B2B, Racing Post
12:30 – 15:00
Networking Lunch Break – sponsored by Betgenius
15:00 – 15:40
In-Play time β User engagement in live betting environments – sponsored by SpiffX
Is the industry creating dynamic products for new users? How can the market optimise sports betting markets in live environments? How can you build effective pre-market campaigns and increased user retention? Tom Light, Director of International Business Development, SBTech Paul Witten, Commercial Director, SIS Jack Davison, Managing Director, Betgenius Jacob Lopez Curciel, CEO, Optima Chaired by Lennart Gillberg, Founder, SpiffX
15:40 – 16:20
Predicting the future of sports betting β sponsored by TXODDS
High-level bookmaker panel discussing the trends in the betting industry and how it interacts with sport. Fabio Schiavolin, CEO, SNAI Viktor Hoffmann, CEO, Marathonbet David Bazak, CEO, 10Bet Chaired by Quirino Mancini, Partner, Tonucci Partners
16:20 – 16:40
Refreshment Break β sponsored by Secure Trading
16:40 – 17:20
New faces β the ambitions of the latest sportsbook brands β sponsored by Secure Trading
This year has seen an influx of new betting sites. What are their plans and how do they fit into the industry eco-system? Johan Styren, CEO, LeoVegas Silvia Hoppe, Chief Brand Officer, Cyberplay Senior Executive, Sun Bets Chaired by Jonathan Smith, Founder, Sportsbook Training Services
17:30 – 19:30
Official Betting on Sports Networking Drinks – sponsored by SBCmedia
20:30 – Late
Official Betting on Sports Networking Party
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9:30 – 11:30
Future shock β money laundering, data protection & responsible gambling
As the Government proposes stringent new regulations to both toughen and widen the reach of both anti-money laundering and data protection regulations and the Gambling Commission looks to gambling operators to deliver on still further social responsibility licensing conditions, this pacey interactive workshop, aimed at operators, marketeers and compliance professionals, examines the interrelationship of the measures, their operational impact and your vulnerabilities. Jenny Williams, Consultant & former Gambling Commission CEO Roy Ramm, Managing Director, ExtraYard David Clifton, Director, Clifton Davies Consultancy Suzanne Davies, Director, Clifton Davies Consultancy
15:00 β 15:40
Italy: What does the market have in store for the betting industry? sponsored by Tonucci Partners
A panel containing some of Italy’s key gaming lawyers providing a snapshot presentation of the Italian gaming market, an overview of the recent regulatory restrictions on marketing and advertising gaming services in Italy and a look at how esports will work. Quirino Mancini, Gaming & Gambling Partner, Tonucci Partners Gianluca Cambareri, Sports Partner, Tonucci Partners Andrea Marchetti, M&A Partner, Tonucci Partners
15:40 β 16:20
Nuances and particularities of the betting companies in the CIS market
Sergey Portnov, CEO of Ukraine betting operator Parimatch, shares his views on how the CIS market operates and how the individual bookmakers serve their customers in the region. Sergey Portnov, CEO, Parimatch
16:40 β 17:00
How a commercial opportunity is emerging in the regulated esports betting sector
As unregulated βskin bettingβ attracts unwanted attention, focus must switch to the rapidly maturing eSports betting product offered by regulated bookmakers across the world. Moritz Maurer, Head of eSports at BetGenius, dissects the opportunity and discusses what it takes to cash in on this burgeoning market. Moritz Maurer, Head of eSports, BetGenius
17:00 β 17:20
How to use big data to predict sporting outcomes
James Waterhouse, CEO of Equotion, explains how his firm crunches big data in order to generate accurate predictions for horseracing and how the model can be extrapolated to other sports. James Waterhouse, CEO, Equotion |
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08:00 – 09:30
Registration Coffee – sponsored by Kambi
Morning coffee provided for delegates arriving first thing until the start of the first conference session
10:45 β 19:30
Exhibition Area Opens
The exhibition areas in The Trinity and The Foyer opens for the day.
10:50 – 11:20
Refreshment Break – sponsored by Secure Trading
A chance to perk up and do some early networking away from the conference floor
12:30 – 15:00
Networking Lunch Break – sponsored by Betgenius
16:20 β 16:40
Refreshment Break β sponsored by Secure Trading
A break for refreshments and the chance to do some more networking away from the conference floor
17:30 β 19:00
Esports Soccer Tournament – sponsored by Digital Fuel
Pit your wits against industry contemporaries by entering the Esports Soccer Tournament.
17:30 β 20:00
Networking Drinks – sponsored by SBCmedia
The chance to chat and relax in the Trinity Suite after a full first day
19:30 β 20:30
Air Hockey Championships – sponsored by Accuscore
Be crowned air hockey champion of the gambling industry by entering these championships.
20:00 β 00:00
Betting on Sports C-Level Dinner
An exclusive, invite-only get together for industry leaders at a secret location
20:00 β 00:00
Betting on Sports Affiliates Dinner
An exclusive, invite-only get together for sports betting affiliates at a secret location
20:00 β 01:00
Betting on Sports After Party
A chance to let your hair down in the Trinity and Atrium rooms |
FRIDAY 16 SEPTEMBER
Registration Opens 08h30
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9:30 – 10:10
Time out β how to provide US sports to the European player β Sponsored by Don Best Sports
US sports have their own fan base but also have their own quirks. What are the advantages behind offering US sports and what do you have to be careful of? Nathan Rothschild, Co-Founder & Partner, iSport Genius Peter Bertilsson, CEO, Metric Gaming Jamie McKittrick, Head of Sports Trading, Ladbrokes Chaired by Benjie Cherniak, President, Don Best Sports
10:10 β 10:50
Starterβs orders β how important is horseracing to the UK market and beyond?
The introduction of the ABP this year had many bookmakers taking a long look at the horseracing product and the benefits that it brings in terms of customer retention. With a horse racing betting right on the horizon, can bookmakers afford to not offer the sport? Is the Levy back in play after the Brexit vote? What will happen when the Toteβs 7-year exclusive pool betting licence expires? Bill Mummery, Executive Director, Celton Manx/SBOBet Russell Yershon, Industry Consultant Paul Darling QC, Chairman, Association of British Bookmakers Chaired by Lee Richardson, Founder & CEO, Gaming Economics
10:50 – 11:20
Refreshment Break – sponsored by Oulala
11:20 – 12:00
International appeal β which sports have a wider global reach?
Many obscure sports have huge followings in some territories. Are there any sports that really should not be overlooked? A look at some of the sports which have a wider audience around the world and how betting brands work alongside them. Conall McSorley, Commercial Director, Metric Gaming George Oborne, Managing Director, India Bet Michal Kopec, Senior Business Development Manager, Better Collective
12:00 – 14:00
Networking Lunch Break – sponsored by TXODDS
14:00 – 14:30
Virtual sports, real profits β making the most of the simulated game
How and why have punters taken to the virtual product? Whatβs the best channel; terminal, mobile, online or betting shop screens? Martin Wachter, Founder & CEO, Golden Race Paul Fox, COO, LeTou Simon Burrell, Head of Digital, Business Development & Marketing, editec
14:30 – 15:00
The future of virtual sports β where can the product go next?
The virtual sports product has been reaching a point where the graphics are almost indistinguishable from the real thing. So where does it go next once that it achieved? And is the realism as important as the betting entertainment? Does it need to evolve for other platforms? Neale Deeley, Managing Director of Gaming, Sportradar David Purvis, CEO, 49s Chaired by Scott Longley, Media Director, SBC
15:00 – 15:20
Networking Refreshment Break
15:20 – 16:00 – sponsored by Oulala
Fantasy pairing β how bookmakers can work with DFS operators
DFS has been given the greenlight in some US States now, but how can bookmakers make use of their product in a widely legalised gambling environment? Are there gamification lessons that can be learned from? Valery Bollier, Co-Founder & CEO, Oulala Shergul Arshad, Founder & CEO, Mondogoal Ubaldo Baldi, Skill Games Manager, Lottomatica Riccardo Mittiga, Founder, Sportito Chaired by Gemma Boore, Associate, Bates Wells Braithwaite
16:00 – 16:40
Personality profile β how bookmakers use the ambassadorial role to reach an audience – sponsored by Oddslife
Do ambassadors provide a better ROI through being more targeted and more flexible? David ‘Hayemaker’ Haye, Boxer, Hayemaker Productions Adam Roland, Founder & Director, Heavyweight Sports Stuart Tilly, CEO, Argyll Entertainment Chaired by Chris Duncan, Director, Oddslife
16:40
End of Conference
20:30 – Late
BiG Sports Dinner
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9:30 – 10:10
eMarketing β the commercial opportunities and pitfalls around esports – sponsored by www.esportsinsider.com
So far Dafabet are the only big bookmaker to sign an official partnership with a major esports organisation (Fnatic). Howβs this partnership been for both parties, and is there value in team sponsorship? How about sponsored tournaments? There are huge opportunities due to the copious amount of tournaments both online and LAN, with many filling out stadiumsβ¦ Would ESL consider bookmakers being affiliated with tournaments, the ESL One Betway Katowice for instance? James Dean, Managing Director, ESL UK Matt Litherland, Esports Marketing Consultant Chaired by Dominic Sacco, Editor, eSports News UK
10:10 β 10:50
Data crunching β how can live betting work in an esports environment? β Sponsored by UltraPlay
In-play opportunities and data β how esports offer huge live betting opportunities but it means handling big, big data. Pavol Krasnovsky, CEO, RTSmunity James Watson, Head of eSports, Sportradar Petar Ivanov, Head of the eSports, UltraPlay Chaired by Sarah McChesney, Commercial Manager, Fresh8Gaming
10:50 – 11:20
Refreshment Break – sponsored by Oulala
11:20 – 12:00
Corruption and how to avoid it β protecting esports integrity
What work is being done around preventing fixing in eSports? How confident can bookmakers (and punters) be about a βtrueβ result? Is skin betting an option for bookmakers? How would regulation work, and would the transition over to traditional bookmakers work? Ian Smith, Integrity Commissioner, ESIC Eric Konings, Sports Betting Integrity Owner, Unibet Anna Baumann, Attorney at Law, Esyncd Chaired by Khalid Ali, Secretary General, ESSA
12:00 – 14:00
Networking Lunch Break – sponsored by TXODDS
14:00 – 14:30
Virtual sports, real profits β making the most of the simulated game
How and why have punters taken to the virtual product? Whatβs the best channel; terminal, mobile, online or betting shop screens? Martin Wachter, Founder & CEO, Golden Race Paul Fox, COO, LeTou Simon Burrell, Head of Digital, Business Development & Marketing, editec
14:30 – 15:00
The future of virtual sports β where can the product go next?
The virtual sports product has been reaching a point where the graphics are almost indistinguishable from the real thing. So where does it go next once that it achieved? And is the realism as important as the betting entertainment? Does it need to evolve for other platforms? Neale Deeley, Managing Director of Gaming, Sportradar David Purvis, CEO, 49s Chaired by Scott Longley, Media Director, SBC
15:00 – 15:20
Networking Refreshment Break – sponsored by Oulala
15:20 – 16:00
Fantasy pairing β how bookmakers can work with DFS operators
DFS has been given the greenlight in some US States now, but how can bookmakers make use of their product in a widely legalised gambling environment? Are there gamification lessons that can be learned from? Valery Bollier, Co-Founder & CEO, Oulala Shergul Arshad, Founder & CEO, Mondogoal Ubaldo Baldi, Skill Games Manager, Lottomatica Chaired by Gemma Boore, Associate, Bates Wells Braithwaite
16:00 – 16:40
Personality profile β how bookmakers use the ambassadorial role to reach an audience – sponsored by Oddslife
Do ambassadors provide a better ROI through being more targeted and more flexible? David ‘Hayemaker’ Haye, Boxer, Hayemaker Productions Adam Roland, Founder & Director, Heavyweight Sports Stuart Tilly, CEO, Argyll Entertainment Chaired by Chris Duncan, Director, Oddslife
16:40
End of Conference
20:00 – Late
BiG Sports Dinner
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09:30 – 10:10
Betting on Payments
Payments are an integral part to the business, but do operators spend enough time integrating payment options and making sure thereβs a smooth customer journey? With crypto currencies offering instant payouts, how can bookmakers work better to get money in the hands of their customers? Bryan Blake, Head of iGaming – EMEA/Emerging Markets, Secure Trading Greg Lee, Chief Commercial Officer, Flexepin Chaired by James Fleming, Commercial Director – Europe, eMerchants
14:00 β 14:30
BOS Affiliates β how will regulation effect my business?
Session one of the Betting on Sports Affiliate mini track will be looking at how the regulation of the affiliate sector may come about, how it will impact businesses, and how affiliates can prevent it coming in. Clive Hawkswood, CEO, RGA Matthew Steer, Founder, Ten Three Sports Guy Harding, Head ofΒ Commercial, Oddschecker Chaired by Tom Galanis, Director, TAG Media
14:30 – 15:00
BOS Affiliates β where are the future verticals for my business?
The final session of the Betting on Sports Affiliates mini track takes a look at the different verticals that are available for affiliates, such as esports, golf, motorsport, US sports and other current niche markets. George Oborne, Managing Director, India Bet Darren Moore, Managing Director, Betting Gods Riccardo Mittiga, CEO, ASAP ITALIA Chaired by Tom Galanis, Director, TAG Media
15:20 – 16:00
Betting on Politics
A year that has been marked by landscape change in UK and global politics, BOS will assess why politics has become the betting industryβs most interesting market. Having failed to call the last five major political markets, how can bookmakersβ better comprehend a market driven by constant hyperbole, spin, critique, populist rhetoric and debate? Leighton Vaughan Williams, Professor, Nottingham Business School, NTU Graham Sharpe, Media Relations Manager, William Hill Mike Smithson, Political Analyst for Betfair & owner of politicalbetting.com Matthew Shaddick, Political PR, Ladbrokes Chaired by Ted Menmuir, Content Director, SBC
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08:30 – 16:30
Registration Coffee – sponsored by Kambi
Morning coffee provided for delegates arriving first thing until the start of the first conference session
10:00 β 16:30
Exhibition Area Opens
The exhibition areas in The Trinity and The Foyer opens for the day.
12:00 – 14:00
Networking Lunch Break – sponsored by TXODDS
16:40
Betting on Sports Conference closes
19:30 β 20:30
BiG Sports Dinner Cocktail Reception – sponsored by SBCnews
20:30 β 23:00
BiG Sports Dinner
23:00 β 00:00
BiG Sports Dinner After Party
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