Recognizing and Rewarding Expertise and Innovation in the Sports Betting and Gaming IndustriesRecognizing and Rewarding Expertise and Innovation in the Sports Betting and Gaming Industries
14th May 202514th May 2025
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Welcome to SBC Awards AmericasWelcome to SBC Awards Americas
The inaugural SBC Awards Americas honors the outstanding companies representing the gaming and betting industry in North America and LatAm.The inaugural SBC Awards Americas honors the outstanding companies representing the gaming and betting industry in North America and LatAm.
The SBC Awards Americas recognise the achievements of operators, affiliates and suppliers from all the major disciplines including payments, marketing, platform providers and data. As always, you can expect a night to remember as we have ensured that there will be plenty of fun and networking opportunities throughout the evening.The SBC Awards Americas recognise the achievements of operators, affiliates and suppliers from all the major disciplines including payments, marketing, platform providers and data. As always, you can expect a night to remember as we have ensured that there will be plenty of fun and networking opportunities throughout the evening.
Expand the boxes by clicking on the top right corner + to see the detailed category descriptions.Expand the boxes by clicking on the top right corner + to see the detailed category descriptions.
This award celebrates the remarkable achievements of an emerging operator (North America). The winner will have demonstrated exceptional success and impact, solidifying their position as a standout new player in the region between February 2024 and January 2025. The evaluation will place particular emphasis on growth, market penetration, and advancements in brand awareness and recognition. The following entry criteria will be considered for this award: Operational Efficiency: Ensures smooth and reliable day-to-day operations while consistently delivering exceptional customer experiences through efficient processes and high-quality service. Company Growth: Demonstrates significant growth over the given period, including increased revenue, a growing customer base, and expanded market reach. Highlights include successful entry into new markets, enhancement of online presence, and the launch of new products or services. Marketing and Branding: Demonstrate efforts to increase brand awareness and implement innovative campaigns (such as creative advertising campaigns, promotions, and strong communication strategy that resonates with the target audience). Innovation: Introduces innovative features that differentiates the brand from competitors, such as unique technologies, game offerings, immersive experiences, and loyalty programs. Player Protection: Demonstrates commitment to responsible gambling and adoption of player protection measures. Customer Satisfaction: Ensures a user-friendly platform that prioritizes seamless navigation and usability. Offers a diverse range of payment options, along with an extensive selection of casino games and sports markets to cater to varied customer preferences.
Sponsored by:
Rising Star of the Year - LATAM
Sponsored by:
Rising Star of the Year - LATAM
This award celebrates the remarkable achievements of an emerging operator (LATAM). The winner will have demonstrated exceptional success and impact, solidifying their position as a standout new player in the region between February 2024 and January 2025. The evaluation will place particular emphasis on growth, market penetration, and advancements in brand awareness and recognition. The following entry criteria will be considered for this award: Operational Efficiency: Ensures smooth and reliable day-to-day operations while consistently delivering exceptional customer experiences through efficient processes and high-quality service. Company Growth: Demonstrates significant growth over the given period, including increased revenue, a growing customer base, and expanded market reach. Highlights include successful entry into new markets, enhancement of online presence, and the launch of innovative products or services. Marketing and Branding: Demonstrated efforts to increase brand awareness and implement innovative campaigns (such as creative advertising campaigns, promotions, and strong communication strategy that resonates with the target audience). Innovation: Has introduced innovative features that differentiate it from competitors, such as unique technologies, game offerings, immersive experiences, and loyalty programs. Player Protection: Commitment to responsible gambling and adoption of player protection measures. Customer Satisfaction: Ensures a user-friendly platform that prioritizes seamless navigation and usability. Offers a diverse range of payment options, along with an extensive selection of casino games and sports markets to cater to varied customer preferences.
Sponsored by:
Marketing Campaign & Sponsorship of the Year
Sponsored by:
Marketing Campaign & Sponsorship of the Year
This award celebrates the company or companies behind the most impactful and/or sponsorship deal executed between February 2024 and January 2025. Open to operators or agencies working on behalf of operators, the award recognizes excellence in both North and Latin American markets. The Marketing Campaign & Sponsorship of the Year award places particular emphasis on creativity, success, and originality within marketing campaigns. For sponsorships, eligibility extends to partnerships across leagues, clubs, individual athletes, ambassadors, or TV sponsorships. To be considered for the "Marketing Campaign & Sponsorship of the Year" award, companies or agencies must meet the following entry criteria: Creativity and Concept: Showcases fresh and original ideas, demonstrating innovation, intelligence, and creativity. Utilizes engaging storytelling that effectively captures and holds the attention of the target audience. Success: Achieves significant measurable outcomes, such as increased brand awareness, customer acquisition, improved conversion rates, or notable revenue growth. Audience Engagement: Implements impactful strategies to encourage active audience participation and interactivity, including gamification, social media contests, and initiatives that build a strong sense of community. Strong Reputation: Recognized by industry peers, backed by positive reviews and testimonials that reflect credibility and excellence. Localized Approach: Executes marketing campaigns successfully tailored to resonate with local audiences, demonstrating a deep understanding of cultural and regional nuances.
Sponsored by:
Social Gaming Operator of the Year
Sponsored by:
Social Gaming Operator of the Year
This award recognizes the company that has achieved exceptional success and/or introduced groundbreaking innovations in social gaming between February 2024 and January 2025. The award - open to companies operating in both North America and Latin America - will recognize brands that offer engaging catalogs of social games, and innovations in the world of social gaming, alongside inclusive and safe social environments for audiences to engage with. The following entry criteria will be considered for this award: Operational Efficiency: Demonstrate the ability to maintain seamless day-to-day operations while consistently delivering outstanding customer experiences. Innovations: Introduction of features that set the social gaming operator apart, including unique technologies, diverse gaming offerings, immersive experiences, and effective loyalty programs. Strong Reputation: A proven track record of positive reviews and testimonials from industry peers, affirming the operator's standing and influence. Player Protection: A proven commitment to responsible gambling practices and the implementation of robust player protection measures. User Experience: High player retention rates, including a user-friendly platform, and a wide array of casino games, ensuring maximum customer satisfaction. Fostered Community: Has implemented innovative and/or successful social engagement tools such as in-game chats, leaderboards, community events, and social media groups. Financial Security: Demonstrates consistent revenue growth and financial stability over time, with clear evidence of profitability. Ensures operational sustainability, while also allocating resources for innovation, market expansion, and long-term growth.
Sponsored by:
Casino Operator of the Year - North America
Sponsored by:
Casino Operator of the Year - North America
This award shines a light on the casino operator who has demonstrated outstanding innovation, commercial success, and growth from February 2024 to January 2025. Open to all casino operators in North America, this award highlights companies that have achieved notable milestones such as exponential growth, successful market expansion, creative marketing campaigns, and/or differentiation from competitors. The following entry criteria will be considered for this award: Operational Efficiency: Demonstrates smooth day-to-day operations, and ability to deliver exceptional customer experiences Company Growth: Demonstrates significant growth over the past year, including increased revenue, a growing customer base, and expanded market reach. Highlights include successful entry into new markets, enhancement of online presence, and the launch of innovative products or services. Player Loyalty: Demonstrates effective loyalty programs and initiatives that foster long-term relationships with players, including personalized rewards, VIP experiences, and incentives that encourage repeat engagement responsibly. Innovative Marketing: Implemented innovative and creative marketing and branding efforts such as creative advertising campaigns, promotions, strong communication strategies, and localized marketing that resonates with the target audience. Innovations: Has introduced innovative features that differentiate it from competitors such as unique technologies, game offerings, immersive experiences, and loyalty programs. Strong Reputation: Recognized by industry peers, backed by positive reviews and testimonials that reflect credibility and excellence. Player Protection: Commitment to responsible gambling and adoption of player protection measures. User Experience: Demonstrates exceptional customer satisfaction through strong player retention, a user-friendly platform, a wide variety of payment options, and an extensive selection of casino games and sports markets. Financial Security: Demonstrates consistent revenue growth and financial stability over time, with clear evidence of profitability. Ensures operational sustainability, while also allocating resources for innovation, market expansion, and long-term growth.
Sponsored by:
Casino Operator of the Year - LATAM
Sponsored by:
Casino Operator of the Year - LATAM
This award shines a light on the casino operator who has demonstrated outstanding innovation, commercial success, and growth from February 2024 to January 2025. Open to all casino operators active in Latin American markets, this award highlights companies that have achieved notable milestones such as exponential growth, successful market expansion, creative marketing campaigns, and/or differentiated themselves from competitors. The following entry criteria will be considered for this award: Operational Efficiency: Demonstrates smooth day-to-day operations, and ability to deliver exceptional customer experiences Company Growth: Demonstrates significant growth over the past year, including increased revenue, a growing customer base, and expanded market reach. Highlights include successful entry into new markets, enhancement of online presence, and the launch of innovative products or services. Player Loyalty: Demonstrates effective loyalty programs and initiatives that foster long-term relationships with players, including personalized rewards, VIP experiences, and incentives that encourage repeat engagement responsibly. Innovative Marketing: Implemented innovative and creative marketing and branding efforts such as creative advertising campaigns, promotions, strong communication strategies, and localized marketing that resonates with the target audience. Innovations: Has introduced innovative features that differentiate it from competitors such as unique technologies, game offerings, immersive experiences, and loyalty programs. Strong Reputation: Recognized by industry peers, backed by positive reviews and testimonials that reflect credibility and excellence. Player Protection: Commitment to responsible gambling and adoption of player protection measures. User Experience: Demonstrates exceptional customer satisfaction through strong player retention, a user-friendly platform, a wide variety of payment options, and an extensive selection of casino games and sports markets. Financial Security: Demonstrates consistent revenue growth and financial stability over time, with clear evidence of profitability. Ensures operational sustainability, while also allocating resources for innovation, market expansion, and long-term growth.
Sponsored by:
Sportsbook Operator of the Year - North America
Sponsored by:
Sportsbook Operator of the Year - North America
This award recognizes the sportsbook operator who has demonstrated outstanding innovation, commercial success, and growth from February 2024 to January 2025. Open to all sportsbook operators in North America, this award shines a light on brands that have achieved notable milestones such as exponential growth, successful market expansion, creative marketing campaigns, and/or differentiated themselves from competitors. The following entry criteria will be considered for this award: Operational Efficiency: Ensures smooth and reliable day-to-day operations while consistently delivering exceptional customer experiences through efficient processes and high-quality service. Company Growth: Demonstrates significant growth, including increased revenue, a growing customer base, and expanded market reach. Highlights include successful entry into new markets, enhancement of online presence, and the launch of new products or services. Player Loyalty: Demonstrates effective loyalty programs and initiatives that foster long-term relationships with players, including personalized rewards, VIP experiences, and incentives that encourage repeat engagement responsibly. Innovative Marketing: Implemented innovative and creative marketing and branding efforts such as creative advertising campaigns, promotions, strong communication strategies, and localized marketing that resonates with the desired target audience. Strong Reputation: A proven track record of positive reviews and testimonials from industry peers, affirming the sportsbook operator's standing and influence. Player Protection: A proven commitment to responsible gambling practices and the implementation of robust player protection measures. User Experience: High player retention rates, including a user-friendly platform, and a wide array of sportsbook offerings, ensuring maximum customer satisfaction. Financial Security: Demonstrates consistent revenue growth and financial stability over time, with clear evidence of profitability. Ensures operational sustainability, while also allocating resources for innovation, market expansion, and long-term growth.
Sponsored by:
Sportsbook Operator of the Year - LATAM
Sponsored by:
Sportsbook Operator of the Year - LATAM
This award recognizes the sportsbook operator who has demonstrated outstanding innovation, commercial success, and growth from February 2024 to January 2025. Open to all sportsbook operators active in Latin American markets, this award shines a light on brands that have achieved notable milestones such as exponential growth, successful market expansion, creative marketing campaigns, and/or differentiated themselves from competitors. The following entry criteria will be considered for this award: Operational Efficiency: Ensures smooth and reliable day-to-day operations while consistently delivering exceptional customer experiences through efficient processes and high-quality service. Company Growth: Demonstrates significant growth, including increased revenue, growing customer base, and expanded market reach. Highlights include successful entry into new markets, enhancement of online presence, and the launch of new products or services. Player Loyalty: Demonstrates effective loyalty programs and initiatives that foster long-term relationships with players, including personalized rewards, VIP experiences, and incentives that encourage repeat engagement responsibly. Innovative Marketing: Implemented innovative and creative marketing and branding efforts such as creative advertising campaigns, promotions, strong communication strategies, and localized marketing that resonates with the desired target audience. Strong Reputation: A proven track record of positive reviews and testimonials from industry peers, affirming the sportsbook operator's standing and influence. Player Protection: A proven commitment to responsible gambling practices and the implementation of robust player protection measures. User Experience: High player retention rates, including a user-friendly platform, and a wide array of sportsbook offerings, ensuring maximum customer satisfaction. Financial Security: Demonstrates consistent revenue growth and financial stability over time, with clear evidence of profitability. Ensures operational sustainability, while
Sponsored by:
Employer of the Year
Sponsored by:
Employer of the Year
This award celebrates the organization (both North and Latin America) that has demonstrated outstanding dedication to fostering a positive, inclusive, and supportive workplace culture, with a strong emphasis on employee well-being and growth. The evaluation period focuses on achievements and initiatives implemented between February 2024 and January 2025. The following entry criteria will be evaluated for this award: Prioritizing Employees: Prioritizes employee well-being, professional growth, and satisfaction through robust support systems and motivational initiatives. Leadership: Demonstrates exceptional leadership and management practices that inspire and empower employees to perform at their best. Work Environment: Cultivates a workplace culture centered on open communication, inclusivity, and collaboration to foster trust and teamwork. Employees feel valued and part of a cohesive, supportive team. Employee Progression: Values and recognizes employee contributions while providing clear pathways for skill development and career advancement. Work-Life Balance: Implements policies and initiatives that promote flexibility and balance, ensuring employees can thrive personally and professionally. Job Satisfaction: Enhances employee morale through recognition programs, wellness initiatives, and opportunities for meaningful work. Diversity and Inclusion: Actively promotes diversity and ensures equal opportunities for all employees, creating a fair and equitable workplace. Employee Engagement: Encourages active participation in decision-making and fosters a sense of ownership and accountability among employees. Innovation in HR Practices: Continuously evolves HR policies and practices to address employee needs, enhance productivity, and adapt to industry trends.
Sponsored by:
Leader of the Year - North America
Sponsored by:
Leader of the Year - North America
This award celebrates an outstanding individual who has demonstrated exceptional leadership within the North American sports betting and gaming industry from February 2024 to January 2025. It honors a leader who has driven excellence, innovation, and measurable success, inspiring their organization and the broader industry through their vision, guidance, and leadership. The following entry criteria will be considered for this award: Leadership: A proven track record of exemplary leadership skills, showcasing the ability to inspire, motivate teams, and effectively navigate challenges and opportunities. Strategic Prowess: A clear vision and the capability to steer their organization toward achieving long-term strategic goals and objectives. Innovation: Demonstrated success in implementing innovative approaches that drive growth, efficiency, and competitiveness while embracing emerging trends and technologies. Industry Impact: A measurable and positive influence on the sports betting and gaming industry through initiatives, collaborations, thought leadership, or other significant contributions. Industry Reception: Recognition from peers through testimonials, media coverage, awards, or other acknowledgments of their leadership excellence. Mentorship: A commitment to fostering future leaders by developing talent, sharing expertise, and creating opportunities for professional growth. Adaptability: The ability to lead through change, demonstrating resilience and agility in response to industry challenges or market evolution. Results-Driven Success: A proven ability to deliver measurable results, driving organizational performance, profitability, and sustainable growth. Ethical Leadership: A steadfast commitment to integrity, ethical practices, and fostering an inclusive, positive, and responsible organizational culture.
Sponsored by:
Leader of the Year - LATAM
Sponsored by:
Leader of the Year - LATAM
This award celebrates an outstanding individual who has demonstrated exceptional leadership within the Latin American sports betting and gaming industry from February 2024 to January 2025. It honors a leader who has driven excellence, innovation, and measurable success, inspiring their organization and the broader industry through their vision, guidance, and leadership. The following entry criteria will be considered for this award: Leadership: A proven track record of exemplary leadership skills, showcasing the ability to inspire, motivate teams, and effectively navigate challenges and opportunities. Strategic Prowess: A clear vision and the capability to steer their organization toward achieving long-term strategic goals and objectives. Innovation: Demonstrated success in implementing innovative approaches that drive growth, efficiency, and competitiveness while embracing emerging trends and technologies. Industry Impact: A measurable and positive influence on the sports betting and gaming industry through initiatives, collaborations, thought leadership, or other significant contributions. Industry Reception: Recognition from peers through testimonials, media coverage, awards, or other acknowledgments of their leadership excellence. Mentorship: A commitment to fostering future leaders by developing talent, sharing expertise, and creating opportunities for professional growth. Adaptability: The ability to lead through change, demonstrating resilience and agility in response to industry challenges or market evolution. Results-Driven Success: A proven ability to deliver measurable results, driving organizational performance, profitability, and sustainable growth. Ethical Leadership: A steadfast commitment to integrity, ethical practices, and fostering an inclusive, positive, and responsible organizational culture.
Sponsored by:
Women's Empowerment Initiative of the Year
Sponsored by:
Women's Empowerment Initiative of the Year
This award honors the company/association/organisation operating in North or Latin America, that have demonstrated exceptional dedication to empowering women and advancing gender equality, showcasing impactful progress between February 2024 and January 2025. It seeks to honor organizations that have empowered female employees through impactful initiatives, fostered inclusive work environments, championed women’s professional development, and promoted greater participation and representation of women across all levels of the industry. The following entry criteria will be considered for this award: Initiative Objectives: Provide a detailed description of the company’s initiative's goals and its alignment with promoting women's rights and fostering gender equality in the gaming industry. Effectiveness and Outcomes: Present measurable evidence of success, such as increased female leadership, workplace diversity, or enhanced support systems for women. Partnerships and Collaborations: Highlight collaborations with stakeholders, government bodies, or community organizations that contribute to creating inclusive environments for women. Community Engagement: Showcase engagement efforts such as educational programs, mentorship initiatives, conference participation, or awareness campaigns within the gaming community. Impactful Stories and Testimonials: Share stories, case studies, or testimonials that illustrate the positive impact and benefits of the initiative for women in gaming. Future Plans: Outline strategies for expanding or enhancing initiatives to further empower women and advance gender equality in the industry. Innovation and Creativity: Highlight unique and innovative approaches that set the initiative apart and effectively address challenges faced by women in the industry. Sustainability: Showcase how the initiative is designed for long-term impact, ensuring continuous support and progress toward gender equality.
Sponsored by:
Socially Responsible Initiative of the Year
Sponsored by:
Socially Responsible Initiative of the Year
This award recognizes the company that has demonstrated proactivity and success in its socially responsible activities from February 2024 to January 2025. Open to companies operating in North America and Latin America, this award honours initiatives related to training, awareness campaigns, projects, and fundraising efforts that address problem gambling, implemented by operators and suppliers. Submissions will be assessed on creativity, value, and effectiveness, with operators and suppliers encouraged to submit multiple projects they believe merit recognition. The following entry criteria will be considered for this award: Proactive Commitment to Social Responsibility: Demonstrate the implementation of policies and initiatives that prioritize player protection and responsible gambling practices. Training Programs: Showcase efforts in providing employee training programs to identify problem gambling behaviors, equip staff with resources, and handle responsible gambling inquiries effectively. Fundraising Activities: Highlight engagement in fundraising initiatives, such as charity events, donations, or collaborations with organizations supporting responsible gambling causes. Awareness Campaigns: Demonstrate impactful campaigns aimed at promoting responsible gambling behaviors through ads, social media initiatives, educational materials, or partnerships with relevant organizations. Innovation: Showcase the development of tools, technologies, or creative approaches that effectively address problem gambling and promote responsible gambling practices. Measurable Impact: Provide evidence of the measurable outcomes and tangible impact of socially responsible initiatives. Player-Centric Tools: Demonstrate the implementation of tools or resources (e.g., self-exclusion programs, spending limits, or real-time monitoring) that empower players to manage their gambling habits responsibly. Transparency and Reporting: Provide evidence of transparent reporting and communication around responsible gambling efforts, including progress updates and impact assessments. Long-Term Sustainability: Highlight initiatives designed to ensure long-term sustainability and continuous improvement in promoting responsible gambling. Support Services: Showcase the development or promotion of services such as counseling, helplines, or support networks to assist individuals affected by problem gambling.
Sponsored by:
Compliance Solution of the Year
Sponsored by:
Compliance Solution of the Year
This award honors companies that have demonstrated exceptional excellence in developing and implementing effective compliance solutions within the North America and Latin America gaming and sports betting industry between February 2024 and January 2025. It celebrates organizations that have set new standards for regulatory adherence, risk management, and operational integrity. The following entry criteria will be considered for this award: Risk Mitigation: Demonstrate the ability to detect, prevent, and mitigate risks associated with non-compliance. Fraud Prevention: Demonstrate expertise in designing robust systems and strategies to protect against fraudulent activities and uphold regulatory requirements. Innovation: Showcase innovative approaches and deliver measurable results. Industry Impact: Make an impact in the fight against fraud and the promotion of compliance, setting a benchmark for industry-wide best practices. Future Adaptability: Help businesses stay ahead of emerging threats and demonstrate adaptability to future trends and regulatory requirements. Collaboration: Highlight partnerships or collaboration with regulators, industry stakeholders, or technology providers to drive compliance innovation. Technology Integration: Incorporate advanced technologies, such as AI, machine learning, or blockchain, to enhance compliance capabilities and risk detection. Training and Education: Demonstrate a commitment to educating employees and stakeholders about compliance best practices, fostering a culture of compliance within the organization. Sustainability: Highlight efforts to align compliance practices with long-term sustainability goals, ensuring ethical operations and industry leadership.
Sponsored by:
Payment Solution of the Year - North America
Sponsored by:
Payment Solution of the Year - North America
This award celebrates innovative payment solutions that enable secure, efficient, and seamless transactions within the North American gambling sector. It honors organizations that have gone above and beyond to enhance the payment experience, contributing to a smoother, safer, and more enjoyable gambling journey. The following entry criteria will be considered for this award: User Experience: Has created a payment solution that excels in reliability, security, speed, and user-friendliness, enhancing the overall user experience. Industry Focus: Understands and addresses the unique challenges and opportunities faced by the gambling industry. Operational Efficiency: Enables operators to offer secure and convenient payment options, improving efficiency and customer satisfaction, and fostering long-term loyalty. Innovation: Demonstrates creativity, vision, and technical expertise in developing and implementing innovative payment solutions that drive growth and promote secure practices. Player Confidence: Enables players to make transactions with confidence, ensuring the security of their funds and personal information. Technical Excellence: Showcases visionary thinking, technical excellence, and a deep understanding of industry dynamics. Regulatory Compliance: Demonstrates strict adherence to regulatory requirements, including AML and KYC standards. Cross-Border Capability: Demonstrates the ability to facilitate seamless cross-border payments, addressing the complexities of regional and state-specific regulations within North America. Mobile Optimization: Offers exceptional mobile payment solutions to meet the growing demand for on-the-go, user-friendly transactions. Local Market Adaptability: Demonstrates the ability to adapt payment solutions to state-specific requirements, payment preferences, and regulatory environments unique to North America. Responsible Gambling Integration: Aligns payment systems with responsible gambling measures, such as tools for deposit limits, spending alerts, or self-exclusion integration.
Sponsored by:
Payment Solution of the Year - LATAM
Sponsored by:
Payment Solution of the Year - LATAM
This award celebrates innovative payment solutions that enable secure, efficient, and seamless transactions within the Latin American gambling sector. It honors organizations that have gone above and beyond to enhance the payment experience, contributing to a smoother, safer, and more enjoyable gambling journey. The following entry criteria will be considered for this award: User Experience: Demonstrates achievements in creating a payment system that excels in reliability, security, speed, and user-friendliness, enhancing the overall user experience. Industry Focus: Addresses the unique challenges and opportunities faced by the gambling industry. Operational Efficiency: Enables operators to offer secure and convenient payment options, improving efficiency, customer satisfaction, and fostering long-term loyalty. Innovation: Demonstrates creativity, vision, and technical expertise in developing and implementing innovative payment solutions that drive growth and promote secure practices. Player Confidence: Enables players to make transactions with confidence, ensuring the security of their funds and personal information. Technical Excellence: Surpasses traditional payment methods by showcasing visionary thinking, technical excellence, and a deep understanding of industry dynamics. Regulatory Compliance: Demonstrates strict adherence to regulatory requirements, including AML and KYC standards. Adaptation to Local Payment Preferences: Demonstrates the ability to integrate popular regional payment methods, such as instant bank transfers (PIX), cash-based solutions, and e-wallets, ensuring accessibility for all players. Regional Regulatory Compliance: Ensures adherence to varying national and regional regulatory requirements, including anti-money laundering (AML), data protection, and taxation laws. Scalability Across Emerging Markets: Demonstrates the ability to scale payment solutions efficiently across rapidly growing and emerging markets within Latin America. Localization and Language Support: Provides fully localized solutions, including language support (e.g., Spanish and Portuguese), to enhance usability and customer satisfaction.
Sponsored by:
Tribal Leader of the Year
Sponsored by:
Tribal Leader of the Year
This award recognizes an exceptional Tribal Leader who has exemplified remarkable leadership in driving progress and success between February 2024 and January 2025. It honors a visionary who has demonstrated excellence, innovation, and the ability to inspire and guide their team while making a significant positive impact on the tribal gaming industry as a whole. The award will be assessed based on the following entry criteria: Proven Leadership: Showcase a track record of exemplary leadership, highlighting the ability to inspire, motivate, and effectively guide their team through challenges and opportunities. Strategic Vision: Illustrate a strong vision and capability to lead their tribal gaming organization in achieving strategic goals while honoring the unique needs and values of the tribal community. Innovation: Demonstrate innovative approaches that have driven growth, efficiency, and competitiveness, including adding new amenities and preparing for emerging technologies. Adaptability: Highlight adaptability to evolving trends and technologies, leading to progressive advancements in tribal gaming operations. Industry Impact: Showcase significant contributions to the tribal gaming industry, such as initiatives, collaborations, thought leadership, public speaking, or publications that have positively shaped the sector. Peer Recognition: Provide evidence of recognition from peers, including testimonials, positive media coverage, or other acknowledgments attesting to the nominee's exceptional leadership and contributions. Community Engagement: Highlight initiatives that have strengthened the tribal community through employment opportunities, charitable contributions, or programs that benefit tribal members. Mentorship: Highlight efforts in mentoring future leaders within the organization or industry, ensuring a lasting legacy of leadership and innovation.
Sponsored by:
Tribal Gaming Operator of the Year
Sponsored by:
Tribal Gaming Operator of the Year
This award recognizes the outstanding achievements and contributions of Tribal Gaming Operators (exclusively those that do not operate any commercial casinos) from February 2024 to January 2025. The award honors the company that has demonstrated exceptional achievements across multiple areas, including operational excellence, market growth, branding expertise, innovation, commitment to responsible gaming, and dedication to tribal community development. The following entry criteria will be evaluated: Operational Excellence: Demonstrate seamless day-to-day operations and a strong commitment to delivering exceptional customer experiences. Market Growth: Highlight substantial growth in revenue, customer base, and market reach, including expanded online presence and the launch of innovative products. Marketing and Branding: Present creative and effective marketing and branding initiatives, such as advertising campaigns, promotions, and communication strategies that reflect the unique values and culture of tribal gaming. Innovation: Showcase unique features that distinguish the operator from competitors, including cutting-edge technologies, game offerings, experiences, and loyalty programs. Community Development: Highlight initiatives supporting tribal community development, such as partnerships, philanthropic efforts, or programs enhancing welfare, education, or cultural preservation. Customer Satisfaction and Financial Stability: Provide evidence of high customer satisfaction through strong player retention statistics and a diverse range of offerings, as well as financial stability and profitability within operations.
Sponsored by:
Sports Affiliate of the Year - North America
Sponsored by:
Sports Affiliate of the Year - North America
This award honors the exceptional accomplishments of the top-performing sports affiliate between February 2024 and January 2025. Open to affiliates operating in North America, this award recognizes the sports affiliates that have excelled in performance, innovation, and industry impact over the past year. It celebrates outstanding achievements in driving growth, captivating audiences, and delivering results that redefine excellence in the affiliate sector. The following entry criteria will be evaluated: Traffic Quality and Scale: Showcase impressive metrics for overall traffic, conversions, bounce rate, and return visitor rate, demonstrating the ability to attract and retain a high-value audience. Content and User Experience: Highlight the quality of content and an exceptional user experience, including site design, intuitive navigation, and user-friendliness. Partnership Growth: Illustrate significant achievements in forging new partnerships and securing impactful deals that drive business growth. Trust and Credibility: Demonstrate a strong reputation and authority within the industry, underpinned by trustworthiness and reliability. Innovation and Differentiation: Showcase a commitment to standing out through distinctive features, creative strategies, and innovative approaches that set the affiliate apart from competitors. Adaptability to Market Trends: Demonstrate the ability to quickly adapt to emerging trends, regulations, and market dynamics to maintain a competitive edge. Audience Engagement: Highlight the use of effective engagement strategies, such as personalized marketing, social media campaigns, or interactive features, to foster meaningful connections with the audience. Data-Driven Strategies: Provide evidence of leveraging analytics and data insights to optimize performance, improve user targeting, and enhance overall effectiveness.
Sponsored by:
Sports Affiliate of the Year - Latin America
Sponsored by:
Sports Affiliate of the Year - Latin America
This award honors the exceptional accomplishments of the top-performing sports affiliate between February 2024 and January 2025. Open to affiliates operating in Latin America, this award recognizes the sports affiliates that have excelled in performance, innovation, and industry impact over the past year. It celebrates outstanding achievements in driving growth, captivating audiences, and delivering results that redefine excellence in the affiliate sector. The following entry criteria will be evaluated: Traffic Quality and Scale: Showcase impressive metrics for overall traffic, conversions, bounce rate, and return visitor rate, demonstrating the ability to attract and retain a high-value audience. Content and User Experience: Highlight the quality of content and an exceptional user experience, including site design, intuitive navigation, and user-friendliness. Partnership Growth: Illustrate significant achievements in forging new partnerships and securing impactful deals that drive business growth. Trust and Credibility: Demonstrate a strong reputation and authority within the industry, underpinned by trustworthiness and reliability. Innovation and Differentiation: Showcase a commitment to standing out through distinctive features, creative strategies, and innovative approaches that set the affiliate apart from competitors. Adaptability to Market Trends: Demonstrate the ability to quickly adapt to emerging trends, regulations, and market dynamics to maintain a competitive edge. Audience Engagement: Highlight the use of effective engagement strategies, such as personalized marketing, social media campaigns, or interactive features, to foster meaningful connections with the audience. Data-Driven Strategies: Provide evidence of leveraging analytics and data insights to optimize performance, improve user targeting, and enhance overall effectiveness.
Sponsored by:
Casino Affiliate of the Year - North America
Sponsored by:
Casino Affiliate of the Year - North America
This award honors the exceptional accomplishments of the top-performing Casino Affiliates between February 2024 and January 2025. Open to affiliates operating in both North America, this award recognizes the casino affiliate that has excelled in performance, innovation, and industry impact over the past year. It celebrates outstanding achievements in driving growth, captivating audiences, and delivering results that redefine excellence in the affiliate sector. The following entry criteria will be evaluated: Traffic Quality and Scale: Demonstrate exceptional traffic metrics, including high overall traffic, strong conversion rates, low bounce rates, and a high return visitor rate. Content and User Experience: Highlight outstanding content quality and an intuitive user experience, with a focus on site design, seamless navigation, and user-friendliness. Partnership and Deal Growth: Showcase significant growth through new partnerships and impactful deals that enhance the affiliate's market presence. Reputation and Credibility: Demonstrate trustworthiness and authority in the industry, underpinned by a strong reputation and consistent reliability. Innovation and Differentiation: Highlight a commitment to standing out with distinctive features, creative strategies, and innovative approaches that set the affiliate apart. Audience Engagement: Highlight effective strategies for engaging and retaining audiences, including personalized marketing, interactive campaigns, and loyalty programs. Global Reach and Localization: Showcase success in expanding into new markets and effectively tailoring content and strategies to meet the needs of diverse regional audiences. Adaptability to Industry Changes: Demonstrate the ability to adapt to evolving market trends, regulatory shifts, and technological advancements while maintaining growth and competitiveness.
Sponsored by:
Casino Affiliate of the Year - Latin America
Sponsored by:
Casino Affiliate of the Year - Latin America
This award honors the exceptional accomplishments of the top-performing Casino Affiliates between February 2024 and January 2025. Open to affiliates operating in Latin America, this award recognizes the casino affiliate that has excelled in performance, innovation, and industry impact over the past year. It celebrates outstanding achievements in driving growth, captivating audiences, and delivering results that redefine excellence in the affiliate sector. The following entry criteria will be evaluated: Traffic Quality and Scale: Demonstrate exceptional traffic metrics, including high overall traffic, strong conversion rates, low bounce rates, and a high return visitor rate. Content and User Experience: Highlight outstanding content quality and an intuitive user experience, with a focus on site design, seamless navigation, and user-friendliness. Partnership and Deal Growth: Showcase significant growth through new partnerships and impactful deals that enhance the affiliate's market presence. Reputation and Credibility: Demonstrate trustworthiness and authority in the industry, underpinned by a strong reputation and consistent reliability. Innovation and Differentiation: Highlight a commitment to standing out with distinctive features, creative strategies, and innovative approaches that set the affiliate apart. Audience Engagement: Highlight effective strategies for engaging and retaining audiences, including personalized marketing, interactive campaigns, and loyalty programs. Global Reach and Localization: Showcase success in expanding into new markets and effectively tailoring content and strategies to meet the needs of diverse regional audiences. Adaptability to Industry Changes: Demonstrate the ability to adapt to evolving market trends, regulatory shifts, and technological advancements while maintaining growth and competitiveness.
Sponsored by:
Rising Star in Affiliates - Americas
Sponsored by:
Rising Star in Affiliates - Americas
This award recognizes an emerging affiliate that has demonstrated exceptional growth, innovation, and industry impact between February 2024 and January 2025. Open to affiliates operating in both North America and Latin America, this award honors a rising star that is making a significant mark on the industry through rapid expansion, creative strategies, and a strong trajectory toward long-term success. The following entry criteria will be evaluated: Growth & Momentum: Demonstrate substantial growth in traffic, conversions, or audience reach, showcasing a strong upward trajectory and market impact. Scalability & Future Potential: Showcase the affiliate’s long-term vision, expansion plans, and ability to scale operations across new verticals or markets. First-Mover Advantage: Demonstrate early adoption of new technologies, marketing channels, or audience engagement methods that give the affiliate a competitive edge in the casino space. Content & User Experience: Highlight engaging, high-quality content and a seamless user experience, with a focus on innovative site design, intuitive navigation, and accessibility. Partnership Development: Illustrate success in forming valuable partnerships and securing strategic deals that enhance credibility and market presence. Reputation & Credibility: Showcase efforts to build trust and authority within the industry, emphasizing transparency, reliability, and user confidence. Innovation & Unique Positioning: Highlight creative strategies, distinctive features, or a fresh approach that differentiates the affiliate from more established competitors. Audience Engagement & Community Building: Provide examples of effective engagement initiatives, such as gamification, loyalty programs, interactive content, or social media-driven campaigns that foster user retention and brand loyalty. Global Expansion & Localization Efforts: Demonstrate success in penetrating new markets and tailoring content, promotions, and strategies to diverse regional audiences. Adaptability & Market Awareness: Showcase the ability to swiftly adapt to regulatory changes, emerging trends, and technological advancements to stay ahead of the competition.
Sponsored by:
Rising Star in Casino
Sponsored by:
Rising Star in Casino
This award celebrates the remarkable achievements of an emerging company in the casino sector between February 2024 and January 2025. This award aims to celebrate new companies operating in North America and Latin America that have showcased exceptional innovation in the field of casino solutions by demonstrating creativity, differentiation, commercial success, and significant impact with their software solutions. The following entry criteria will be considered for this prestigious award: Innovation and Creativity: Showcase their innovative approach to casino software development, highlighting fresh ideas, unique features, and functionalities that go beyond conventional practices. Competitive Differentiation: Explain how their casino software stands out from the competition, emphasizing distinctive elements that make it unique. Commercial Success: Provide evidence of market traction, customer adoption, and positive business outcomes achieved by their casino software. Industry Impact: Demonstrate how their casino software has revolutionized or improved existing practices, introduced new possibilities, or enhanced the overall gaming experience. Technology Advancement: Highlight the use of cutting-edge technologies or innovative techniques in their software that set them apart. Customer-Centric Focus: Demonstrate how the software addresses user needs, enhances player engagement, or improves the user experience.
Sponsored by:
Rising Star in Sports Betting
Sponsored by:
Rising Star in Sports Betting
This award recognizes the achievements of an emerging company that has introduced the most groundbreaking innovation in sports betting software between February 2024 and January 2025. This category celebrates suppliers operating in North America and Latin America who have showcased exceptional creativity, differentiation, and commercial success while delivering innovations that have significantly influenced the sports betting industry. The following entry criteria will be considered for this award: Creative Approach: Showcase their creative approach to sports betting software innovation by introducing unique features, functionalities, or technologies that redefine industry standards. Enhanced Betting Experience: Demonstrate how their innovation adds value, convenience, and excitement to the sports betting experience, enriching both operators' and players' interactions with the platform. Competitive Differentiation: Highlight the unique selling points and competitive advantages of their innovation, detailing how it addresses industry challenges, improves efficiency, and enhances user engagement. Commercial Success: Provide evidence of the software's market impact, including data on customer adoption, market penetration, partnerships, or other relevant success metrics that validate its business performance. Customer-Centric Design: Provide examples of how the software prioritizes user-friendly interfaces, accessibility, or personalization to meet player and operator needs effectively. Responsible Gaming Features: Highlight any built-in tools or features that promote responsible gaming and ensure player safety.
Sponsored by:
Acquisition & Retention Partner
Sponsored by:
Acquisition & Retention Partner
This award recognizes the company that delivers outstanding activation and Customer Relationship Management (CRM) services, between February 2024 and January 2025. The award honors suppliers operating in North America and Latin America, that have excelled in delivering robust, integrated, and analytically advanced solutions. Successful candidates will demonstrate commercial success, adaptability, and the ability to drive meaningful engagement and long-term customer value. The following entry criteria will be considered for this award: Comprehensive Services: Showcase comprehensive activation and CRM services, including customer segmentation, personalized marketing campaigns, loyalty programs, player tracking systems, and targeted promotions, designed to help operators acquire and retain customers effectively. Robust and Reliable Integration: Demonstrate the robustness and reliability of their solutions, ensuring seamless connectivity and integration with operators' systems and platforms, including the ability to handle high data volumes, maintain stability, and ensure secure data handling. Advanced Analytics: Exhibit strong analytical capabilities, enabling operators to gain deep insights into customer behavior, preferences, and patterns. Highlight advanced data analytics, real-time reporting, and business intelligence tools that support data-driven decision-making and strategy optimization. Proven Commercial Success: Provide evidence of the measurable outcomes achieved through their activation and CRM services, such as increased player acquisition, improved retention rates, higher customer lifetime value (LTV), or other relevant metrics. Customizable Solutions: Showcase the flexibility of their services, demonstrating how they tailor solutions to meet the unique needs and requirements of each operator, regardless of market size or region.
Sponsored by:
Land-Based Betting & Gaming Product
Sponsored by:
Land-Based Betting & Gaming Product
This award recognizes the company behind the best land-based betting product between February 2024 and January 2025. Innovations can be anything from machines to displays to screen systems - anything that adds to the bottom line in a retail environment. This category celebrates suppliers operating in North America and Latin America, that have excelled in delivering outstanding products and solutions for the land-based betting and gaming sector by showcasing excellence in customer engagement, differentiation, and impactful contributions to retail operations. The following entry criteria will guide the evaluation: Customer Engagement: Demonstrate how their product enhances customer engagement in the retail environment by showcasing features and functionalities that create a memorable, enjoyable, and interactive experience for customers. Innovation and Differentiation: Highlight how their product stands out from competitors, emphasizing unique and innovative elements that provide a distinct value proposition and competitive advantage in the market. Commercial Success: Provide evidence of the product's success, including adoption rates, its positive financial impact on clients' businesses, or its role in expanding market share. Industry Impact: Showcase the product’s transformative effect on the land-based betting and gaming industry, detailing how it has positively influenced or reshaped the retail environment. Quality and Reliability: Emphasize the product’s robust performance, reliability, and adherence to quality control measures, ensuring consistent operation and long-term value for clients.
Sponsored by:
Live Betting & Gaming Product
Sponsored by:
Live Betting & Gaming Product
This award recognizes the company behind the best live betting & gaming product between February 2024 and January 2025. Open to suppliers operating in North America and Latin America, this award celebrates excellence in delivering live betting and gaming solutions that combine innovation, reliability, and a superior user experience. Particular emphasis will be placed on the range of markets and sports covered, product stability, commercial success, user experience (UX), and innovation in live betting. The following entry criteria will be considered for this award: Stability and Reliability: Showcase the product's ability to handle high traffic volumes and deliver seamless real-time updates without interruptions, ensuring a smooth and dependable live betting experience for users even during peak events. Commercial Success: Provide compelling evidence of the product's success, including customer adoption metrics, market share growth, key partnerships, or other quantifiable achievements that underscore its commercial impact and popularity. Innovation and Differentiation: Highlight cutting-edge features or functionalities that distinguish the product from competitors, such as novel technologies, unique betting options, or creative elements that enhance user engagement and elevate the live betting experience. Range of Markets and Sports: Showcase the breadth and diversity of sports and markets offered, including coverage of niche sports or events, to appeal to a wide variety of players. Personalization Features: Highlight tools that personalize the live betting experience, such as tailored recommendations, bet suggestions, or user-specific promotions based on individual preferences and behavior.
Sponsored by:
Platform Provider of the Year
Sponsored by:
Platform Provider of the Year
This award recognizes the best platform provider operating in North America and Latin America between February 2024 and January 2025. The award celebrates suppliers who have demonstrated excellence in terms of success, stability, flexibility, and geographical reach in their platform solutions. Companies are encouraged to KPIs and metrics, while respecting data privacy guidelines. The following entry criteria will be considered for this award: Scalability: Showcase the platform's ability to scale efficiently, handling increasing data volumes, accommodating growing operator needs, and supporting seamless entry into new markets. Software Integration Expertise: Demonstrate the capability to integrate a wide range of products, services, and third-party solutions, including game providers, payment gateways, CRM systems, and compliance tools, ensuring a cohesive ecosystem. Customization: Exhibit the level of customization offered, allowing operators to tailor their platforms to align with their brand identities, target markets, and specific business requirements. Successful Partner Launches: Provide evidence of successful new partner onboarding, including testimonials from operators highlighting smooth onboarding processes, efficient platform setup, and successful entries into new markets. Client Management: Showcase client management capabilities, emphasizing the ability to build and maintain strong relationships through dedicated account management, ongoing support, and regular communication. Reliability and Support: Demonstrate the platform's stability, robust security measures, and the availability of 24/7 technical support to ensure uninterrupted operations and client confidence.
Sponsored by:
Sports Data Product
Sponsored by:
Sports Data Product
This award has been created to recognize the company delivering the best sports data product between February 2024 and January 2025. Open to companies operating in North America and Latin America, particular emphasis will be placed on the speed, accuracy, scalability, flexibility, and robustness of their sports data solutions. Considerations will also include the range of sports and markets covered, product stability, commercial success, user experience (UX), and innovation in delivering cutting-edge sports data services. The following entry criteria will be considered for this award: Speed and Efficiency: Showcase the speed at which their product delivers real-time updates and ensures fast, reliable data transmission, providing operators and users with the most accurate and up-to-date information. Stability and Reliability: Demonstrate the stability and reliability of their sports data product, including its ability to handle high traffic volumes and deliver uninterrupted service during peak events. Scalability: Highlight the product’s ability to scale effectively, managing a vast volume of sports events, leagues, and markets with consistent performance. Commercial Success: Provide evidence of the product’s success through metrics such as customer adoption, market share growth, strategic partnerships, or other measurable outcomes. Comprehensive Coverage: Showcase extensive sports coverage, including popular sports as well as niche and emerging disciplines, catering to diverse market demands. Innovation and Differentiation: Highlight innovative features or functionalities that set the product apart, such as novel technologies, creative solutions, or unique elements that enhance the sports data experience.
Sponsored by:
Sportsbook Supplier of the Year
Sponsored by:
Sportsbook Supplier of the Year
This award has been created to recognize the company providing the best sportsbook product between February 2024 and January 2025. Open to suppliers operating in North America and Latin America, this award celebrates companies that have delivered outstanding sportsbook solutions, demonstrating creativity, differentiation, commercial success, innovation, and the ability to make a significant impact on the sports betting industry. The following entry criteria will be considered for this award: Comprehensive Platform: Showcase an exceptional sportsbook product that offers operators a user-friendly, versatile platform. Highlight a wide range of markets, competitive odds, live streaming options, and innovative features that enhance the betting experience for players. Creativity and User Experience: Demonstrate creativity in functionality and user experience, emphasizing unique features such as innovative bet types, social elements, gamification, and personalization. Market Differentiation: Highlight how the product stands out in the market, focusing on its unique selling points and competitive advantages. This could include cutting-edge features, proprietary technologies, or strategic partnerships that set it apart. Commercial Success: Provide evidence of measurable success, including operator adoption data, market share growth, partnerships, or other metrics that demonstrate the product’s positive financial and operational impact. Transformational Impact: Showcase the product's contribution to advancing the sports betting experience, detailing how it has revolutionized or improved aspects such as engagement, operational efficiency, or customer satisfaction while addressing industry challenges.
Sponsored by:
Game of the Year - Americas
Sponsored by:
Game of the Year - Americas
Each game developer may submit a maximum of two titles for consideration - these titles must be submitted separately and not in the same entry. This award is to identify the best online game in the twelve months to February 2024. The game does NOT have to have been launched in this timeframe. The following entry criteria will be evaluated for this award: Exceptional Games: Showcase (a) standout casino or crash game(s) that has performed exceptionally in the 12 months since February 2024, highlighting unique features, engaging gameplay, and immersive player experience that sets it/them apart in the market. Technical Excellence: Demonstrate quality through superior graphics, sound design, and overall technical elements that elevate it above competing titles. Performance Metrics: Share relevant KPIs and metrics that highlight their success, such as player engagement, retention rates, revenue generated, average session duration, or other performance indicators, while ensuring compliance with data privacy regulations. Technical Innovation: Exhibit innovation in the game development process, showcasing the integration of cutting-edge technologies, novel gameplay mechanics, creative bonus features, or other advancements that push industry boundaries. Platform Flexibility: Demonstrate adaptability across various platforms and devices, ensuring seamless gameplay experiences on different operating systems and screen sizes to cater to a wide audience. Player-Centric Features: Showcase features designed to enhance player engagement, such as personalization, gamification, or social interaction elements that elevate the overall experience.
Sponsored by:
Industry Innovation of the Year - North America
Sponsored by:
Industry Innovation of the Year - North America
This award honors the company behind the most outstanding innovation of the year, recognizing its current or potential transformative impact on the sports betting/casino industry between February 2024 and January 2025. The award seeks to identify groundbreaking contributions from suppliers, including platform, software, and solutions providers, who have successfully developed and implemented innovative solutions or approaches. These innovations should demonstrate creativity and a commitment to helping operators enhance efficiency, increase profitability, or improve products and services. The following entry criteria will be considered for this award: Comprehensive Overview: Provide a clear description of the innovation, including its purpose, benefits, and the specific problem it addresses in the sports betting or casino industries. Industry Differentiation: Highlight what sets the innovation apart from existing solutions, emphasizing unique features, novel approaches, and its potential to revolutionize industry practices. Development Journey: Summarize the key stages of conceptualization, development, and implementation, including challenges faced and strategies used to overcome them. Tangible Impact: Present evidence of the innovation’s success, such as data, testimonials, or case studies showcasing measurable improvements in efficiency, engagement, or financial performance. Efficiency and Profitability: Showcase how the innovation has optimized processes, increased profitability, and enhanced products or services for operators and users. Future Plans: Outline plans for future development, expansion, or adaptation, demonstrating the innovation’s scalability and long-term relevance in the industry.
Sponsored by:
Marketing and Services Provider of the Year - North America
Sponsored by:
Marketing and Services Provider of the Year - North America
This award has been created to recognize the outstanding service provider in the iGaming and betting market between February 2024 and January 2025. This category seeks to identify marketing agencies that have demonstrated excellence in delivering innovative products, services, and support to help clients achieve their goals and provide exceptional customer experiences. The following entry criteria will be evaluated for this award: Innovation in Products and Services: Demonstrate how their innovative approaches, strategies, and solutions have enabled clients to differentiate themselves in the highly competitive iGaming and betting market. Performance Across Marketing Channels: Highlight the success of their offerings in key areas such as SEO, PPC advertising, public relations, content marketing, social media marketing, email marketing, influencer marketing, and video marketing, showcasing measurable results achieved for clients. Outstanding Customer Service: Showcase their commitment to understanding clients’ specific needs, providing personalized marketing strategies, and delivering consistent, timely, and effective support throughout the partnership. Evidence of Success: Provide concrete examples of successful campaigns, increased brand visibility, improved customer engagement, higher conversion rates, or other measurable outcomes that underline their impact. Industry Expertise: Demonstrate a deep understanding of industry trends, best practices, and the unique challenges and requirements of the iGaming and betting market, ensuring their strategies are relevant and effective.
Sponsored by:
Casino Supplier of the Year - North America
Sponsored by:
Casino Supplier of the Year - North America
This award category celebrates game developers who dare to be different, embrace technical innovation, and demonstrate flexibility in their offerings between February 2024 and January 2025 for markets in North America. Companies are encouraged to present key performance indicators (KPIs) and metrics while adhering to data privacy guidelines. Companies should demonstrate: showcase an exceptional game portfolio for the market in 2024 with (unique features, engaging gameplay, immersive player experience), demonstrate technical excellence (quality graphics, sound design, and overall technical elements that sets the game apart from other titles in the market), share relevant KPIs and metrics without breaching any data privacy regulations (information on player engagement, retention rates, revenue generated, average session duration, or any other performance indicators), exhibit technical innovation in the game development process (integration of cutting-edge technologies, novel gameplay mechanics, creative bonus features, or any other technical advancements), demonstrate flexibility in their game offerings, catering to various platforms and devices to ensure seamless gameplay experiences across different operating systems and screen sizes, showcase a broad geographical reach, making their games accessible to players in multiple jurisdictions (partnerships with operators in different regions, compliance with diverse regulatory requirements, localisation of game content to cater to various markets and languages etc)
Sponsored by:
Casino Supplier of the Year - LATAM
Sponsored by:
Casino Supplier of the Year - LATAM
This award category celebrates game developers who dare to be different, embrace technical innovation, and demonstrate flexibility in their offerings between February 2024 and January 2025 for LATAM markets. Companies are encouraged to present key performance indicators (KPIs) and metrics while adhering to data privacy guidelines. Companies should demonstrate: showcase an exceptional game portfolio for the market in 2024 with (unique features, engaging gameplay, immersive player experience), demonstrate technical excellence (quality graphics, sound design, and overall technical elements that sets the game apart from other titles in the market), share relevant KPIs and metrics without breaching any data privacy regulations (information on player engagement, retention rates, revenue generated, average session duration, or any other performance indicators), exhibit technical innovation in the game development process (integration of cutting-edge technologies, novel gameplay mechanics, creative bonus features, or any other technical advancements), demonstrate flexibility in their game offerings, catering to various platforms and devices to ensure seamless gameplay experiences across different operating systems and screen sizes, showcase a broad geographical reach, making their games accessible to players in multiple jurisdictions (partnerships with operators in different regions, compliance with diverse regulatory requirements, localisation of game content to cater to various markets and languages etc)
Sponsored by:
Industry Innovation of the Year - LATAM
Sponsored by:
Industry Innovation of the Year - LATAM
This award honors the company behind the most outstanding innovation of the year, recognizing its current or potential transformative impact on the Latin American Sports Betting or Casino industry between February 2024 and January 2025. The award seeks to identify groundbreaking contributions from suppliers, including platform, software, and solutions providers, who have successfully developed and implemented innovative solutions or approaches. These innovations should demonstrate creativity and a commitment to helping operators enhance efficiency, increase profitability, or improve products and services. The following entry criteria will be considered for this award: Comprehensive Overview: Provide a clear description of the innovation, including its purpose, benefits, and the specific problem it addresses in the sports betting or casino industries. Industry Differentiation: Highlight what sets the innovation apart from existing solutions, emphasizing unique features, novel approaches, and its potential to revolutionize industry practices. Development Journey: Summarize the key stages of conceptualization, development, and implementation, including challenges faced and strategies used to overcome them. Tangible Impact: Present evidence of the innovation’s success, such as data, testimonials, or case studies showcasing measurable improvements in efficiency, engagement, or financial performance. Efficiency and Profitability: Showcase how the innovation has optimized processes, increased profitability, and enhanced products or services for operators and users. Future Plans: Outline plans for future development, expansion, or adaptation, demonstrating the innovation’s scalability and long-term relevance in the industry.
Sponsored by:
Marketing & Services Provider of the Year - LATAM
Sponsored by:
Marketing & Services Provider of the Year - LATAM
This award has been created to recognize the outstanding service provider in the Latin American iGaming and betting market between February 2024 and January 2025. This category seeks to identify marketing agencies that have demonstrated excellence in delivering innovative products, services, and support to help clients achieve their goals and provide exceptional customer experiences. The following entry criteria will be evaluated for this award: Innovation in Products and Services: Demonstrate how their innovative approaches, strategies, and solutions have enabled clients to differentiate themselves in the highly competitive iGaming and betting market. Performance Across Marketing Channels: Highlight the success of their offerings in key areas such as SEO, PPC advertising, public relations, content marketing, social media marketing, email marketing, influencer marketing, and video marketing, showcasing measurable results achieved for clients. Outstanding Customer Service: Showcase their commitment to understanding clients’ specific needs, providing personalized marketing strategies, and delivering consistent, timely, and effective support throughout the partnership. Evidence of Success: Provide concrete examples of successful campaigns, increased brand visibility, improved customer engagement, higher conversion rates, or other measurable outcomes that underline their impact. Industry Expertise: Demonstrate a deep understanding of industry trends, best practices, and the unique challenges and requirements of the iGaming and betting market, ensuring their strategies are relevant and effective.
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Sponsored by:
Company
Casino Operator of the Year
Sponsored by:
Casino Operator of the Year
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Sponsored by:
Casino Operator of the Year
Sponsored by:
Company
Casino Operator of the Year
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Sponsored by:
Company
Casino Operator of the Year
Sponsored by:
Company
Casino Operator of the Year
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Sponsored by:
Company
Casino Operator of the Year
Sponsored by:
Company
Casino Operator of the Year
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Sponsored by:
Company
Casino Operator of the Year
Sponsored by:
Company
Casino Operator of the Year
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Sponsored by:
Company
Casino Operator of the Year
Sponsored by:
Company
Casino Operator of the Year
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Sponsored by:
Company
Casino Operator of the Year
Sponsored by:
Company
Casino Operator of the Year
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Sponsored by:
Company
Casino Operator of the Year
Sponsored by:
Company
Casino Operator of the Year
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Sponsored by:
Company
Casino Operator of the Year
Sponsored by:
Company
Casino Operator of the Year
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Sponsored by:
Company
Casino Operator of the Year
Sponsored by:
Company
Casino Operator of the Year
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Sponsored by:
Company
Casino Operator of the Year
Sponsored by:
Company
Casino Operator of the Year
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Sponsored by:
Company
Casino Operator of the Year
Sponsored by:
Company
Casino Operator of the Year
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Sponsored by:
Company
Casino Operator of the Year
Sponsored by:
Company
Casino Operator of the Year
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Sponsored by:
Company
Casino Operator of the Year
Sponsored by:
Company
Casino Operator of the Year
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Sponsored by:
Company
Casino Operator of the Year
Sponsored by:
Company
Casino Operator of the Year
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Sponsored by:
Company
Casino Operator of the Year
Sponsored by:
Company
Casino Operator of the Year
ullamcorper leo. faucibus varius eu gravida Nunc Quisque dui. adipiscing at, adipiscing ex Nunc lobortis, adipiscing commodo massa faucibus lacus, ex. leo. non orci commodo ex malesuada dignissim, efficitur. elementum adipiscing dolor In
Sponsored by:
Company
Casino Operator of the Year
Sponsored by:
Company
Casino Operator of the Year
ullamcorper leo. faucibus varius eu gravida Nunc Quisque dui. adipiscing at, adipiscing ex Nunc lobortis, adipiscing commodo massa faucibus lacus, ex. leo. non orci commodo ex malesuada dignissim, efficitur. elementum adipiscing dolor In
Sponsored by:
Company
Casino Operator of the Year
Sponsored by:
Company
Casino Operator of the Year
ullamcorper leo. faucibus varius eu gravida Nunc Quisque dui. adipiscing at, adipiscing ex Nunc lobortis, adipiscing commodo massa faucibus lacus, ex. leo. non orci commodo ex malesuada dignissim, efficitur. elementum adipiscing dolor In
Sponsored by:
Company
Casino Operator of the Year
Sponsored by:
Company
Casino Operator of the Year
ullamcorper leo. faucibus varius eu gravida Nunc Quisque dui. adipiscing at, adipiscing ex Nunc lobortis, adipiscing commodo massa faucibus lacus, ex. leo. non orci commodo ex malesuada dignissim, efficitur. elementum adipiscing dolor In
Sponsored by:
Company
Casino Operator of the Year
Sponsored by:
Company
Casino Operator of the Year
ullamcorper leo. faucibus varius eu gravida Nunc Quisque dui. adipiscing at, adipiscing ex Nunc lobortis, adipiscing commodo massa faucibus lacus, ex. leo. non orci commodo ex malesuada dignissim, efficitur. elementum adipiscing dolor In
Sponsored by:
Company
Casino Operator of the Year
Sponsored by:
Company
Casino Operator of the Year
ullamcorper leo. faucibus varius eu gravida Nunc Quisque dui. adipiscing at, adipiscing ex Nunc lobortis, adipiscing commodo massa faucibus lacus, ex. leo. non orci commodo ex malesuada dignissim, efficitur. elementum adipiscing dolor In
Sponsored by:
Company
Casino Operator of the Year
Sponsored by:
Company
Casino Operator of the Year
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Sponsored by:
Company
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Casino Operator of the Year
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How to enterHow to enter
Last entries will be Thursday 20 March 2025Last entries will be Thursday 20 March 2025
Individuals or organizations may self-nominate or nominate another organization. Register or log in by clicking the NOMINATE button. Once registered or logged in, please select the category you would like to enter from the list of categories on the Awards platform and click ‘Enter now’Individuals or organizations may self-nominate or nominate another organization. Register or log in by clicking the NOMINATE button. Once registered or logged in, please select the category you would like to enter from the list of categories on the Awards platform and click ‘Enter now’
Complete the online entry form and upload any supporting material. You will need to complete all the required fields before you can submit your entry. Alternatively, you can save your entry and log in and complete it at a later date. Once you have submitted or saved your nomination you can choose to start another nomination.Complete the online entry form and upload any supporting material. You will need to complete all the required fields before you can submit your entry. Alternatively, you can save your entry and log in and complete it at a later date. Once you have submitted or saved your nomination you can choose to start another nomination.
Entries may be edited up until the point of submission; all submissions must be made by Thursday, 20 March, 2025. Please note that only submitted entries will proceed to the judging stage.Entries may be edited up until the point of submission; all submissions must be made by Thursday, 20 March, 2025. Please note that only submitted entries will proceed to the judging stage.
Entering the awards remains free of charge for all categories, however, if shortlisted, you will be required to purchase a minimum of one ticket at the full list price. Multiple shortlist entries only require one ticket purchase.Entering the awards remains free of charge for all categories, however, if shortlisted, you will be required to purchase a minimum of one ticket at the full list price. Multiple shortlist entries only require one ticket purchase.
Tips & TricksTips & Tricks
Your SBC Awards submission should be based on the criteria for the category you are looking to enterYour SBC Awards submission should be based on the criteria for the category you are looking to enter
Focus on the genuine impact that has been made over the past yearFocus on the genuine impact that has been made over the past year
Illustrate how you have made a positive impact with a client or colleague in the industryIllustrate how you have made a positive impact with a client or colleague in the industry
Submit any testimonials and case studies from outside of your companySubmit any testimonials and case studies from outside of your company
For further advice on your awards entry please watch our SBC Awards Webinar For further advice on your awards entry please watch our SBC Awards Webinar
Use evidence to prove what you are saying ideally through some sort of numerical evidence or third-party endorsementUse evidence to prove what you are saying ideally through some sort of numerical evidence or third-party endorsement
Try to use as much input as you can from your company employeesTry to use as much input as you can from your company employees
Keep your submission simple and succinct!Keep your submission simple and succinct!
Find more tips and tricks on how to create a standout submissionFind more tips and tricks on how to create a standout submission
A hand-picked judging panel from the cream of the industry will help to pick out the truly ground-breaking entries in the Awards and determine the inaugural SBC Awards Americas winners.A hand-picked judging panel from the cream of the industry will help to pick out the truly ground-breaking entries in the Awards and determine the inaugural SBC Awards Americas winners.
In order to maintain the confidentiality of all information submitted in your nomination(s), all our judges are required to sign a non-disclosure agreement ahead of the starting of the judging process.In order to maintain the confidentiality of all information submitted in your nomination(s), all our judges are required to sign a non-disclosure agreement ahead of the starting of the judging process.
The judging panel are also required to declare any conflicts of interest they may have and must abstain from judging in these areas. Judges will be allocated to categories based on their expertise and knowledge in the area.The judging panel are also required to declare any conflicts of interest they may have and must abstain from judging in these areas. Judges will be allocated to categories based on their expertise and knowledge in the area.
The winners will be announced on Wednesday, May 14th 2025 at the SBC Awards Americas.The winners will be announced on Wednesday, May 14th 2025 at the SBC Awards Americas.
2025 Judges2025 Judges
Valentina Bagniya
Chief Marketing Officer
SOFTSWISS
Bryan Bennett
Principal
NorthCo Strategy
Melissa Blau
CEO
iGaming Capital
Collette Brown
Gaming Commission Executive Director
Spirit Lake Casino
Philip Canavan
CEO
Sports Entertainment Marketing Ltd
Korbi Carrison
Event Director
Global Gaming Expo, Reed Exhibitions
Brian Christopher
President & CEO
BC Slots
Max De Muro
Managing Director - LATAM
Bwise Media
Jake Dovey
CEO & Founder
Mozarto
Pedro Extremera
Regional Director - Latam & Iberia
Playtech
Evan Fisher
COO
Sparket: The Social Betwork
Felipe Fraga
Chief Business Officer
EstrelaBet
Joaquin Gago
Founder & CEO
BETANDEAL
Laura Gago
COO
BETANDEAL
Fernando Garita
CEO
Betsul
Chris Grove
Partner
Eilers & Krejcik Gaming
Kamran Hedjri
Founder & Group CEO
PXP Financial
Anika Howard
President & CEO
WONDR NATION
Yuliya Ivanisova
Chief Commercial Officer
Blazesoft
Shakyra Jonsson
Senior Affiliate Manager
Betsson Group
James King
Chief Executive Officer
Flows
Ramiro Atucha
CEO
Vibra Gaming
Stuart Baker
Group Director of Sportsbook Products
BetConstruct
Jan Jones Blackhurst
Board Member
Ceasars Entertainment
Brett Calapp
Founder
Shadow Fox
Adam Fiske
CEO
Cipher Sports
Jamie Hummingbird
Chairman
NTGCR
Leonardo Baptista
CEO
Pay4Fun
Lourdes Britto
Directora General
Apuesta total
Charlotte Coumbe
Marketing & Internal Comms Manager
SIS Ltd
Dustin Gouker
Consultant
Catena Media
Brianne Doura-Schawohl
Founder & CEO
Doura-Schawohl Consulting LLC
Charles McIntyre
Executive
New Hampshire Lottery
Tom Metzger
CEO
Lotto.com
Oliver Bartlett
Vice President of Gaming – Product & Content
BetMGM
Martin Lycka
SVP for American Regulatory Affairs and Responsible Gambling
Entain
Richard Taylor Jr
Director of Responsible Gambling
BetMGM
David Fica
CEO
LandVegas
Dr. Laila Mintas
CEO and Co-Founder
PlayEngine
Juan José Mantese
Partner & VP Latam
Meridianbet
Gonzalo Pérez
CEO
Apuesta Total
Carlos Alberto Fonseca Sarmiento
CEO
Gaming Law SAC
Federico Rodríguez Aguiar
Analista de Marketing
Consultor
Domenico Dragone
CEO
The Betting Coach
Oren Langburt
VP Marketing
Incline Gaming
Alfredo Lazcano
SC - Chair
Lazcano Sámano, S.C.
Rhea Loney
Chief Compliance Officer
BetMGM
Neil Montgomery
Founding and Managing Partner
Montgomery
Sheila Morago
CEO
Trilogy Group
Marcos Oliveira
COO
Clever Advertising Group
Brooks Pierce
Chief Operating Officer and President
Inspired Entertainment
Andrea Rossi
Commercial Director for Latin America
Betsson Group
Lisa Singer
VP Brand & Strategy
High 5 Games
Javier Troncoso
COO
Futbol Sites, A part of Better Collective
Seth Young
Chief Strategy Officer
Fifth Street Gaming
Nicolás Samohod
Director
Estudio Vidal, Cáceres, Gonzales Abogados
William Scott
Chairman
Meridianbet
Anthony Singer
CEO
High 5 Games
Paris Smith
Founder
Life Winning/Defy The Odds
Tony Plaskow
Founder
Pixiu
Andrea Avedillo
Head of Legal
Lazcano Samano
Maria Cristina Ghilarducci
COO
Octua iGaming
Fernando Ortega
CEO
Lottofy
Matt Para
Principal
10 MB
Rob Pryce
Chief Revenue Officer
Xtremepush
Sebastián Salazar
CEO
Estelar Bet
Tina Thakor-Rankin
Co-Founder
All-In Diversity
Oksana Tsyhankova
CMO
Soft2Bet
Alla Serebrianskaia
Partner
Asensi Abogados
Dr. Evert Montero Cárdenas
Presidente
Fecoljuegos
Eric Weiss
Managing Director
IC 360
Kresimir Spajic
CEO & Chair
Betfred US
Rodrigo Cigliutti
Executive Director
CIBELAE
Patricia Lalanda Ordonez
Partner
Loyra Abogados
Sonia Alfonso
Online Marketing Manager
RETAbet Group
Bobby Soper
CEO
Sun Gaming & Hospitality
Pablo Viana
Country Manager
Retabet Perú
Our AttendeesOur Attendees
The SBC Awards Americas 2025 will be rewarding and celebrating the very best operators, affiliates and service providers in the betting and gaming industry.The SBC Awards Americas 2025 will be rewarding and celebrating the very best operators, affiliates and service providers in the betting and gaming industry.
An expected 600 guests will celebrate the award winners at the Seminole Ballroom at Hard Rock Hotel Tower, attendees include:An expected 600 guests will celebrate the award winners at the Seminole Ballroom at Hard Rock Hotel Tower, attendees include:
1×2 Network
AGS
AIEJA
Alea
Altenar
Amusnet
Apuesta Total
Aristocrat Interactive
Aspire
Aviatrix
BAZK
BC Ventures
BETBAZAR
Betconstruct
BETCRIS
BETER
BetMGM
Betsson Group
Better Collective
Betting Hero
BetWarrior
BMM Testlabs
Bragg
Brazino 777
Caesars Entertainment
Choctaw Casino
Cibelae
Clever Advertising
Continent 8
Coolbet
Dan Marino Foundation
Digitain
Digital Wellness Centre
Entain
EPIC
Esportes da Sorte
EveryMatrix
Evolution
FanDuel
Fast Track
Fecoljuegos
First Sportsbook
Fiserv
Flashscore
Flows
Game Lounge
Games Global
Genius Sports
GLI
Groove Technologies
Hard Rock Bet
High 5 Games
Hub88
Huddle
IDnow
iGaming Capital
iGP
IGT
inplaysoft
Interblock Gaming
Internet Vikings
IOWA Nation
Kaizen Gaming
KeyAffiliates
Kinectify, Inc.
KPMG
Kushki
Light & Wonder
Little Star Media
Lottofy
Maincard.io
Media Troopers
mkodo
Monnet Payment Solutions
NHBP Gaming Commission
NorthCo
Nuvei
Oddin.gg
OKTO
Ontario Lottery
OpenBet
Optimove
Pay4Fun
PayBrokers
PayNearMe
Paysafe
Play’n GO
Playstar
Playtech
Pragmatic Play
Prontopaga
Propane
PXP Financial
Radar
Relax Gaming
Renovatio LLC
RLX Gaming
Rootz
SGG Media, Inc.
SOFTSWISS
Sparket
Sportingtech
Sportradar
SportsGrid
Spotlight Sports Group
Strive Gaming
Sumsub
Suzohapp
The Molecula
The Unit Digital Services
Tipico
Trustly
Vibra Gaming
White Hat Gaming
XLMedia
Xtremepush
Zenith
Event InformationEvent Information
VenueVenue
Tba, Miami, Florida.Tba, Miami, Florida.
Venue Address: 1 Seminole Way, Hollywood, FL 33314, United StatesVenue Address: 1 Seminole Way, Hollywood, FL 33314, United States
On the EveningOn the Evening
Complimentary beer, wine and spirits all evening
Luxury dinner
DJ and entertainment
Networking with the best of the Sports Betting CommunityComplimentary beer, wine and spirits all evening
Luxury dinner
DJ and entertainment
Networking with the best of the Sports Betting Community
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5 months 27 days
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never
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Duration
Description
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2 years
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30 minutes
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session
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10 minutes
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6 months
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1 minute
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1 year
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Cookie
Duration
Description
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1 year 24 days
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2 years
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1 minute
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1 day
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30 minutes
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30 minutes
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2 minutes
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2 minutes
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1 year
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5 months 27 days
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Cookie
Duration
Description
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3 months
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3 months
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2 years
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15 minutes
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