AvatarUX: We’re operating in a very dynamic industry

As leading industry figures prepare to attend this week’s CasinoBeats Summit, we’ve been sitting down with our event sponsors to find out what we can expect to see at the event.

For Marcus Honney – Managing Director at AvatarUX – the CasinoBeats Summit presents the opportunity to show delegates how the PopWins mechanic is elevating the overall player experience.

What are you looking forward to at CasinoBeats Summit?

We are very excited to meet and mingle with igaming officials and key figures at the CasinoBeats Summit, especially after such a long period with no networking events happening in the industry. 

We are also interested to hear updates and interesting insights from the speakers, but more than anything we are excited about the Game Developer Awards. As you know 3 of our games have been nominated and we are very much looking  forward to the Award ceremony.  

What are you promoting at CasinoBeats Summit?

First and foremost, we are here to show the industry the results of our hard work and dedication, which is our games. That also brings along their unique features and unprecedented popularity, which is mainly thanks to the distinctive graphics and our very own and unique PopWins™ mechanics. We have created and further developed mechanics  that enhance the whole player experience by “POP”-ing additional winning combinations.  

Which casino operator has impressed you the most in 2020/2021?

I am convinced that every operator respecting this industry and its customers is doing its  absolute utmost to keep this industry as a positive environment. I am really unable to pick one – as an absolute winner that is- but if I have to give an example that struck me, I would say that Kindred’s step towards “zero revenues from harmful gaming” was a brave and admirable move.

What casino partnership has stood out in the past 12 months?

We operate in a dynamic industry and many things happened in the past 12 months. Again, it’s hard to pick one, but the partnership of LeoVegas with Caesars Entertainment and their planned entry into the US is definitely one to follow. 

Which parts of the conference agenda have caught your eye?

The variety and the careful selection of topics was a very pleasant thing to see. Definitely the parts on slot selection by operators, gamification, slot mechanics and features immediately caught my attention as they are also more relevant to what we do. 

 

SBC and VNLOK Announce Strategic Partnership to Strengthen Licensed Operator Participation at...
19 Oct | SBC Summit Europe | Ellis Davis
'Multi-year partnership will bring Dutch licensed operators and industry leadership to Amsterdam, strengthening dialogue on regulation,...
Read more
SBC Summit 2026 Closes Record Lisbon Week with 40,000 Attendees as Event...
16 Oct | SBC Summit | Cosmo Teare
'SBC Summit 2026 concluded its third edition in Lisbon with more than 40,000 attendees, but the...
Read more
SBC Summit 2026 Closes Record Lisbon Week with 40,000 Attendees as Event...
14 Oct | SBC Summit | Maria Tsnompilantze
'SBC Summit's record-breaking 2026 edition delivered growth not only in overall attendance, but across some of...
Read more
SBC Summit Europe builds on Amsterdam move with regulated markets focus
8 Oct | SBC Summit Europe | Maria Tsnompilantze
'AMSTERDAM, Netherlands – [8 October 2026] – SBC Summit Europe 2027 will bring together the businesses,...
Read more
Winners Announced for SBC Awards 2026
2 Oct | SBC Summit | Maria Tsnompilantze
'Kaizen Gaming, Pragmatic Play, Sportradar and BetConstruct AI were the standout winners at the SBC Awards...
Read more
SBC signs long-term agreement to remain in Lisbon until 2030
2 Oct | SBC Summit | Maria Tsnompilantze
'SBC signs long-term agreement with Turismo de Portugal, the Municipality of Lisbon and Lisboa FCE, securing...
Read more
Meet the Winners of the Affiliate Leaders Awards 2026
1 Oct | Affiliate Leaders Summit | Maria Tsnompilantze
'Clever Advertising, Hub Affiliations, Flashscore Network and Catena Media were among the big winners at last...
Read more
Portugal officials welcome SBC Summit back to Lisbon for third year
29 Sep | SBC Summit | Maria Tsnompilantze
'Government and Lisbon city dignitaries join ribbon-cutting ceremony as SBC Summit returns to the Portuguese capital...
Read more