Barcelona, April 28 — In the iGaming business, product and culture are usually treated as two different departments. One is about code and APIs; the other is about HR and office perks. But for Alea, a double shortlisting at the upcoming SBC Awards Europe suggests that the two are actually the same thing.
The company has been named a finalist for both Game Aggregator of the Year and Employer of the Year. The nominations highlight a reality: you can’t build a reliable technical product without a team that has a real sense of ownership over it.
“If people don’t care about what they’re building, it shows immediately. In the product, in the details, everywhere. Reliability can’t be bolted on later, it’s a consequence of that care.”, said Alexandre Tomic, founder of Alea. “We’ve spent years building a team that takes ownership and holds a certain standard. Seeing both nominations together just tells me we’re doing something right.”
Alea at SBC Summit Malta
The nominations come as Alea prepares for SBC Summit Malta, where both the founder and COO will be joining the conference sessions on April 29:
- Casino vs Sports: Can Gamification Truly Cross Over? – Alexandre Tomic, founder
- The COO Horizon: Challenges and Opportunities in 2026/27 – Ramon Glieneke, COO
The wider Alea team, covering everything from Partnerships to Account Management, Business Development, Partnerships, and Marketing, will be at Booth D22 throughout the summit, ready to meet partners and discuss what’s next for the industry.
About Alea: Alea is a leading iGaming aggregator, offering a customizable platform that provides operators worldwide with seamless access to over 20,000 games from 170+ top-tier providers through a single API integration. Known for its innovative technology, Alea simplifies the integration journey and delivers a flexible, scalable solution designed to enhance game variety, player experience, and operational efficiency. Alea is highly committed to a security-first infrastructure, ensuring reliability and trust at every level. In 2024, the company strengthened its cybersecurity framework through a strategic partnership with Continent 8 and achieved VAPT certification.
In addition to game aggregation, Alea has introduced Alea Pay, an exclusive payment gateway that further optimizes financial transactions. With a strong focus on security, compliance, and ongoing support, Alea continues to empower operators with cutting-edge tools to thrive in the evolving iGaming market.For more information, visit www.alea.com
