As SBC Summit Latinoamérica approaches, we caught up with Filippo Anzalone, Head of Sales at Odds Scanner Group, who will be attending the event to represent the company.
With Odds Scanner expanding its presence across Latin America, Filippo shared insights with SBC News and Affiliate Leaders on the company’s recent partnership with OneFootball, its strategic growth across emerging markets, and the critical role compliance plays in navigating the diverse regulations of the region.
He also provided a glimpse into his goals for the summit and the exciting opportunities for affiliates in Latin America.
SBC: Hi Filippo, thanks for joining us today. The recent partnership with OneFootball is big news. Could you share the strategic thinking behind this collaboration?
Filippo Anzalone: As both OneFootball and Odds Scanner Group continue to expand globally, it’s essential that we leverage our combined strengths to drive international growth and build an outstanding product together. This partnership is dedicated to enhancing the fan experience by delivering innovative betting content, dynamic data-driven widgets, and seamlessly integrated odds within OneFootball’s digital ecosystem. Together, we will elevate engagement and provide fans with richer, more interactive experiences across all platforms.
SBC: Founded in 2019, just before the global pandemic, Odds Scanner appeared to launch at a highly opportune time, with much of the world limited to online activities, including betting. While online betting was already popular, do you believe this timing helped your company gain traction in such a competitive market?
FA: As we expanded into emerging markets, timing played a crucial role in selecting the right locations. For example, our entry into Brazil was strategically planned just before the market experienced significant growth. When it comes to the impact of the pandemic on Odds Scanner Group, I would say it neither disrupted nor accelerated our progress, allowing us to stay on course with our growth plans.
SBC: Providing high-quality traffic is central to Odds Scanner’s mission. What key strategies do you use to ensure this for your clients?
FA: Our product is designed to attract high-value players. At our company, we focus on delivering high-quality traffic through SEO, media buying, and other channels. We emphasise data-driven keyword research and quality content to reach users actively searching for our clients’ services. We also create high-converting paid strategies using precise audience targeting, innovative creative ideas, and real-time optimization to maximise efficiency. By taking a multi-channel approach, we ensure that the traffic we generate is not only large in volume but also in value.
SBC: You focus primarily on English, Portuguese, and Spanish-speaking markets. How do you strike the balance between implementing a unified company strategy and localising your approach to meet the specific needs of these markets and their players? Are there any other markets the company is currently exploring?
FA: We initially focused on Brazil, then expanded throughout LATAM, and now we’re taking our vision globally as we become a larger company. Our approach combines a unified company strategy with localised adaptations, ensuring alignment with our global vision while providing the flexibility to meet specific regional needs. This balance allows us to maintain core principles across all markets while remaining agile and responsive to local differences. We’re not just applying a consistent strategy across markets; we’re also building specialised teams in each region to better serve local needs.
SBC: With so many avenues available in digital marketing, from organic growth to paid ads, how does Odds Scanner balance maintaining an authentic approach while utilising mass marketing strategies?
FA: We take a holistic approach to marketing, integrating all strategies to enhance our products. By combining the strengths of each method, we achieve key objectives: driving volume, increasing value, and creating brand exposure for our clients. Each element contributes uniquely, working together to deliver comprehensive and impactful results.
SBC: Latin America is a region with diverse regulations and preferences across markets. How does Odds Scanner stay compliant with varying regional requirements while scaling your business?
FA: We continuously monitor emerging market trends and regulatory changes across Latin America, adapting our practices to meet the latest requirements from regulators. Our commitment to compliance goes beyond simply checking a box—it’s integral to safeguarding the interests of all stakeholders and driving sustainable business growth.
SBC: SBC Summit Latinoamérica is just around the corner. Besides Brazil, what other growth opportunities do you see in Latin America for affiliates? What are your goals for attending this event?
FA: Beyond Brazil, Peru stands out as a promising market, particularly with the anticipated regulatory changes and its strong growth potential. The SBC Summit Latinoamérica conference presents an invaluable opportunity to expand professional networks, gain insights from industry leaders during panel discussions, and engage with key players in the sector. This event always brings fresh ideas and new business opportunities, making it both exciting and a must-attend for me.
