Posts – Page 3 – SBC Events

$From stablecoins to tokenised dollars, digital assets are showing up in real merchant workflows, reducing fees, speeding up settlements and opening up new markets in ways traditional rails can’t. However, not everyone is convinced. Some businesses are held back by volatility myths, unclear regulation, or the belief crypto infrastructure is too complex to touch. In reality, the tools are maturing, and for merchants in sectors like iGaming and e-commerce, the use cases are already available. Mark Grech, Product & Emerging Tech Consultant and Founder of Pyaza, explains where crypto fits into modern payment flows, how to spot what’s real (and what’s not) and why compliance and innovation don’t have to be at odds. What do you think are the biggest myths still holding businesses back from exploring crypto as part of their payment strategy? One of the biggest myths is that crypto is too volatile or risky to be viable for business. But when you look beyond speculation and focus on how businesses use crypto, especially stablecoins or on/off-ramp tools, you’ll see it’s about efficiency, reach, and cost-saving. Another myth is that it’s too complex to integrate. With providers like Fireblocks, or using orchestration platforms, adoption can be smoother than traditional payment systems. The tech is there. The myth is just fear of the unknown. How can investors and businesses distinguish between a genuine crypto project and one that’s just hype-driven? It comes down to utility, transparency, and sustainability. A genuine project solves a real problem, has a clear business model, and is transparent with its team, tokenomics, and roadmap. If a project is all about price charts, influencer hype, and vague buzzwords, that’s your red flag. Also, look at who’s backing it, are there industry experts, serious partners, or just noise? With regulations tightening across the globe, how can companies navigate compliance while still remaining innovative in the crypto space? The key is to embed compliance into your architecture early. That means working with Travel Rule solutions like Notabene, real-time KYT tools like Chainalysis, and having a solid operational framework that scales. Innovation and compliance aren’t at odds, when you design your stack smartly, they can fuel each other. We’ve helped several companies do this, even in complex industries like iGaming. What are some of the most common pitfalls you see in how businesses and investors approach digital asset investments today? One major pitfall is treating digital assets like traditional investments without understanding the ecosystem dynamics. For example, investing in a utility token without understanding its actual use case or lockup model can lead to short-sighted decisions. Another is ignoring custody and security, which can cost businesses more than bad investments. And lastly, lack of due diligence: too many decisions are still made based on hype, not fundamentals. Stablecoins and tokenised payments have been gaining traction. Do these hold the key to crypto finally becoming ‘everyday money’ for merchants? Absolutely. Stablecoins are the gateway. They remove volatility concerns and integrate seamlessly into merchant workflows. When paired with tokenised reward systems, they become even more powerful, offering loyalty, real-time settlement, and global access. I’ve seen this first-hand in iGaming and fintech: once you introduce stablecoins and a simple wallet UX, adoption jumps. Looking at the next 12 months, which crypto trends do you believe will have the biggest impact on how businesses operate? A few stand out: ● Tokenisation of real-world assets (RWAs) – more businesses are exploring how to fractionalise ownership and raise capital differently. ● On-chain compliance and KYT becoming a norm rather than an add-on. ● Business-focused wallets and user-friendly crypto payment systems are going mainstream, especially in high-volume sectors like gaming and e-commerce. ● And finally, AI-powered crypto tools – from trading to customer service, will reshape user experiences and operational efficiency. What are you most looking forward to discussing at SBC Summit Malta, and how important are industry events in shaping best practices for payments in gaming? I’m really looking forward to cutting through the noise and sharing practical insights, what works, what doesn’t, and what we’ve seen from real use cases across clients and platforms. Events like SBC Summit Malta are critical. They’re where connections are made, strategies are shaped, and collaboration across operators, tech providers, and regulators actually happens. Especially for payments in gaming, it’s about aligning innovation with compliance, and that happens in the conversations at these events. Secure your spot at SBC Summit Malta with our discounted ‘Group Pass’. For groups of three or more, you can gain access to three days of networking, exhibition, and conference content for the price of €400 (a discount of €200 off a standard ticket). Additionally, you can purchase our ‘Expo+ Pass’ for €150. This pass grants you access to the conference and exhibition only. Operators and affiliates can apply for complimentary passes.$

03 Jun Pyaza’s Mark Grech on why crypto is not the future but the fix

Posted at 14:34h in SBC Summit Malta 0 Comments

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From stablecoins to tokenised dollars, digital assets are showing up in real merchant workflows, reducing fees, speeding up settlements and opening up new markets in ways traditional rails can’t. However, not everyone is convinced. Some businesses are held back by volatility myths, unclear regulation, or the...

03 Jun Sleeve branding set to soar in Premier League deals

Posted at 14:11h in SBC Summit Malta 0 Comments

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The relationship between the Premier League and betting sponsors has drawn mounting criticism in recent years, particularly over the rise of Asia-facing brands with limited ties to UK audiences. A voluntary ban on front-of-shirt gambling sponsorships, set to take effect from the end of the 2026/27 season, will mark the...

03 Jun 6 Big Conversations to Expect at SBC Summit 2025

Posted at 12:21h in Events, SBC Summit 0 Comments

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When industry leaders gather at SBC Summit 2025, the volume of insight available across 6 stages and 550+ speakers can be as overwhelming as it is exciting. Without a clear focus, it’s easy to miss the key discussions shaping the direction of global betting and iGaming...

03 Jun BetConstruct: “we’re keen to explore new partnerships and strengthen existing ones”

Posted at 09:10h in Events, SBC Summit Malta 0 Comments

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Ahead of the upcoming SBC Summit Malta 2025, we sat down with Gor Mnatsakanyan, Executive Director, Malta /Regional Director Germany at BetConstruct, a gold headline sponsor of the event. What elements of SBC Summit Malta work so well for your organisation, and why is it important...

02 Jun I Work at SBC: Here’s How to Effectively Prepare for SBC Summit Malta

Posted at 14:52h in SBC Summit Malta 0 Comments

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Your Essential Guide to SBC Summit Malta. When it comes to content marketing, there’s always the challenge of delivering crucial and useful information in formats that truly resonate with attendees. In many ways, preparing an effective piece of content is much like preparing for an event—it takes...

02 Jun Crypto, AI and Open Banking – but still no verified cardholder?

Posted at 14:28h in SBC Summit Malta 0 Comments

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LeoVegas’s Christian Reinheimer highlights critical gaps in verification systems and regulatory approaches as industry evolves. The gaming industry’s relationship with payments technology remains fraught with contradictions – a sector that has embraced cutting-edge user experiences while still grappling with fundamental verification challenges that seem almost archaic...

Esmeralda Britton , CEO of Junta de Protección Social, will be present at the SBC Summit Americas , which starts this Tuesday, the 13th, as a speaker on the panel ' The importance of certifications and the role of laboratories in Latin America '. Britton will be joined by experts Martín García Santillan , general manager of the Buenos Aires City Lottery (LOTBA), Kleber Paz , president of LOTERIAS CAIXA SA, Claudio Ossandón , commercial manager of the Lotería de la Concepción (Chile), and moderator Rodrigo Cigliutti , executive director of the Ibero-American State Lottery and Betting Corporation (CIBELAE), to discuss the importance of laboratories that create their own technical standards and support the licensing process in Latin America. The event will take place at the Broward County Convention Center in Fort Lauderdale, Florida, United States. Registration will be from 11 am to 4 pm, and the opening party for the first edition of the event in the Americas will begin at 7 pm at The Wharf. SBC Notícias Brasil: What are the main challenges when creating technical standards for lotteries? Esmeralda Britton : One of the biggest challenges is to make the technical standards sufficiently robust, clear and, above all, reliable, to guarantee integrity and transparency, but also flexible to adapt to different operational contexts in relation to new trends in the gaming sector – especially the regulations in the region, balancing innovation and security. SBC Notícias Brasil: How is it possible to guarantee impartiality in the creation of these standards? Esmeralda Britton : Impartiality is guaranteed through the participation of independent organizations, which operate under a strict set of ethical and technical rules and have extensive knowledge of different mechanisms, games and probabilities that may exist to rely on different monitoring systems, in addition to the monitoring of regulatory bodies that supervise without interfering in commercial interests. SBC Notícias Brasil: How do certification laboratories ensure compliance with technical standards? Esmeralda Britton : The laboratories perform rigorous testing under controlled conditions, regularly audit certified systems and validate that operational processes comply with the requirements and procedures established in each standard. The methodology includes traceability, detailed documentation and updates as part of continuous improvement. SBC Notícias Brasil: How does collaboration between certification laboratories and regulatory bodies work? And between the same laboratories and operators? Esmeralda Britton : It is a triangular relationship – laboratories provide technical validation, regulators establish the regulatory frameworks and operators align with both [laboratories and regulators] to comply with the requirements. Cooperation occurs in an environment of trust, transparency and continuous improvement. SBC Notícias Brasil: From your perspective, how will the certification process evolve in Latin America in the coming years? Esmeralda Britton : Regional standardization will be deepened, possibly under common schemes that recognize shared certifications. We will see more automated processes, with real-time audits and dynamic certifications – not just by product, but by process. Adaptability must be considered in the face of the continuous change we are experiencing, considering environmental sustainability, cybersecurity and digitalization, but above all, considering the business continuity of different lotteries in the region. SBC Notícias Brasil: What are the main differences between the certification processes in different countries in the region? Esmeralda Britton : The differences range from the maturity of regulatory frameworks to the levels of technical requirements. There are countries with very advanced schemes and others in the implementation phase. Whether the lottery is state-owned, concessioned or private also influences. Something important to consider is the necessary adaptation, for which it is necessary to be prepared, counting on timely and conscious change management in the face of emerging transformations in the gambling industry, always focusing on improving the customer experience. SBC Notícias Brasil: What will be the role of emerging technology in the certification and standardization of lotteries? Esmeralda Britton : Emerging technology will enable real-time validation, AI-based monitoring, Big Data analytics for informed decision-making, and traceability through blockchain. This will strengthen transparency and increase public trust by automating different processes and reducing certification times. SBC Notícias Brasil: Why is it important to discuss this topic at an event like SBC Summit Americas? Esmeralda Britton : Because it is the ideal space for sharing experiences between regulatory bodies, operators and technical experts. Certification is a pillar of gaming integrity – and by discussing it openly, we strengthen the ecosystem and foster regional cooperation, which, with this type of event and the socialization (networking) of different experiences from regions and countries, as is the case with this important topic of certifications, boosts trust between sectors.

30 May SBC Summit Americas: Esmeralda Britton reinforces the importance of certification laboratories

Posted at 18:02h in Events, SBC Summit Americas 0 Comments

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Esmeralda Britton , CEO of Junta de Protección Social, will be present at the SBC Summit Americas , which starts this Tuesday, the 13th, as a speaker on the panel ' The importance of certifications and the role of laboratories in Latin America '. Britton will be joined by experts Martín García Santillan , general...

In recent decades, the lottery industry in Latin America has undergone a profound transformation driven by technology, regulation, and product diversification. From traditional physical lotteries organized by state entities, the sector has evolved toward digital platforms, public-private partnerships, and more interactive gaming models, adapting to an increasingly connected and demanding public. Rodrigo Cigliutti , executive director of the Ibero-American Corporation of State Lotteries and Betting (CIBELAE), gave an exclusive interview to SBC News to talk about his experience in the sector, his vision of the changes that have occurred in the industry in recent years, and gave an advance look at some of the topics that will be discussed during the SBC Summit Americas 2025 panel that he will moderate. SBC News: With more than 28 years of experience in the gaming industry, and a career that began at the world's southernmost lottery, how would you describe the evolution of the state lottery sector in Latin America over the years? Rodrigo Cigliutti: This is going to make me feel like a real dinosaur, but let's just say that the evolution of the industry has been dizzying. Thirty years ago, cell phones were just starting out, which were used only for communication, and our ally in the lottery was the fax (many people will have to Google it to see what that was). Many lotteries have improved and optimized their processes thanks to technology, but I must admit that there are lotteries that have kept their processes virtually unchanged for the past 30 years. The Internet, telephony, digitalization—everything that has been at our fingertips—many lotteries have successfully employed it. SBC News: One of CIBELAE's core priorities is the exchange of information and experiences among its members. What are the main demands emerging from these exchanges today? RC: We've long been supporting three important pillars: responsible gaming, security, and modernization. Starting in 2024, we've included the prevention of money laundering. These are the main demands of the region's lotteries and regulators. We have a large gap between those at the forefront of these issues and those who are behind. We must work to ensure that those ahead of the curve help and collaborate with those behind, while also training them. SBC News: A few days ago, the 1st Ibero-American Lottery Marketing Seminar, organized by CIBELAE, took place. What were the main lessons learned from the event? RC: CIBELAE events aren't crowded, with attendees ranging from 120 to 200. Our strength is that within this small group, we have 12 to 16 lottery presidents or regulators, and the CEOs of the most important global companies. The Buenos Aires event was incredible. We invited high-level speakers from outside our industry to learn about what marketing is doing in other industries, and it was brilliant. It must be the event we've received the most thanks to since 2018. The ONCE of Spain (National Organization for the Blind) was the one who created the theme of the "challenges" to be addressed in the seminar, and it was truly like "sticking your head out the window," seeing what's happening in other industries, what the best communication channels have been, the benefits of market research, and a myriad of ideas that we're still processing. SBC News: CIBELAE is preparing a new seminar in Foz do Iguaçu on safe, responsible, and sustainable lottery gaming for the end of June. What are the sector's main concerns regarding these issues? RC: 2025 is a challenge for us. We'll once again have three events in a year, part of our region's busy trade show schedule. Brazil is a highly valued market, and the fact that they've approached us to organize there is very important. Foz Iguazú will be a highly attended event. Many Brazilian state lotteries have already announced their participation; I believe we will have more than 12. We will surely have many Argentine lotteries, in addition to those that regularly attend, such as Chile, Uruguay, El Salvador, Costa Rica, and Honduras, among others. Also, the president of the World Lottery Association will be attending our event with part of the organization's responsible gaming team. We want to reinforce the importance of responsible gaming; we must communicate where the funds raised by lotteries go. It's important to work on sustainable products and processes, and we'll be working on this at the meeting. SBC News: You will be moderating the talk "The Role of Laboratories and Certifications in the Latin American Industry" during the SBC Summit Americas 2025 event. Why do you think these players have become so essential to the industry's value chain? RC: I started in the industry in 1994 (last century), we didn't have these certifications for the different processes that the lotteries had, that is, we didn't have "security" guarantees, we're not talking about success, we're talking about security, a public body, a company or a safe product, gives peace of mind to those in charge and confidence to those who buy our products. Trust is something that takes a long time to build in our industry, and a long shot to destroy, and obviously, even longer to rebuild. Internationally recognized and reputable laboratories (many of which are part of CIBELAE) are the ones with that expertise; they allow us to work forward, with the confidence that what we did was correct, and that our mistakes are corrected during the certification process. Everyone has a role in this industry, and we must know and identify each one's role. SBC News: With the Miami meeting just weeks away, what are your expectations for the event? RC: I always say, and I remember, that I was a guest at the first SBC, back in 2021. I had perfect attendance. The growth of the event has been truly incredible: just looking at the photos from 2021 and the latest ones from 2024, one sees the magnificent increase. It will surely be a highly attended event; we'll be all of the Americas together. It's a great idea; the venue is bigger, the challenge is greater, but the SBC team is very professional and hardworking. It will be a resounding success, and we'll be there to celebrate. Finally, I just want to invite readers to experience it because the SBC Summit is incredible. Join CIBELAE at SBC Summit Americas SBC Summit Americas will be held at the Broward County Convention Center in Fort Lauderdale, Florida, from May 13-15 . You can get one of these three types of passes: Group Pass 3+ (All-Access Pass): Available for groups of three or more, this pass provides full access to conference sessions, the exhibit floor, networking events, and evening parties. All for a discounted price of $500 per person. Get your Group Pass . Exhibit Pass+: Includes access to the exhibit floor and all conference sessions (does not include access to evening networking events). Get your Exhibit Pass+ for $95. Free passes for operators and affiliates: Operators and affiliates may request free passes, subject to approval. Request your free operator pass. Request your free affiliate pass.

30 May SBC Summit Americas Spotlight: Rodrigo Cigliutti, CIBELAE

Posted at 17:53h in Events, SBC Summit Americas 0 Comments

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CIBELAE’s Rodrigo Cigliutti discusses innovation, cooperation, and the role of state lotteries ahead of his appearance at SBC Summit Americas 2025. In recent decades, the lottery industry in Latin America has undergone a profound transformation driven by technology, regulation, and product diversification. From traditional physical lotteries organized...

30 May SBC Summit Americas Spotlight: Pablo Viana, RETAbet Group

Posted at 17:48h in Events, SBC Summit Americas 0 Comments

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In recent years, the online gaming industry in Peru has undergone a remarkable transformation. The sector has become established as a dynamic segment within the country's economic and entertainment landscape. However, last year, the country's Executive Branch established that the online gaming and sports betting sectors would be...

29 May Inside the Leaders Track: The Talks Around Policy and Strategy Set to Dominate at the Canadian Gaming Summit

Posted at 17:35h in Canadian Gaming Summit 0 Comments

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At the heart of the Canadian Gaming Summit 2025, the Leaders Track will convene ministers, regulators, and top executives to share high-level insights into the future of gaming. Taking place on Wednesday, 18 June at the Metro Toronto Convention Centre, the track will feature seven sessions...

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