We often stress the value of customer loyalty, especially from the standpoint of operators. Yet, as our interviewee astutely notes, there are times when ‘it’s essential not to be exclusively loyal to any one sportsbook.’ “Where you place your bets can be just as crucial as...
Following a groundbreaking year that saw SBC Summit Barcelona 2023 shatter attendance records with an impressive gathering of 15,000 sports betting and iGaming industry professionals, the question on everyone's mind was: what comes next for SBC's flagship event? Last year, we found ourselves pondering the same...
SBC has revealed the six individuals set to join the esteemed ranks of the 2024 Sports Betting Hall of Fame. This annual tradition, initiated in 2016, serves as a tribute to remarkable figures within the industry and their significant contributions throughout their careers. Sue Schneider, SBC’s...
As the competitiveness of the gaming market intensifies, the importance of CRM continues to evolve and grow. Ahead of the CasinoBeats Summit in Malta, we spoke to Betsson’s Alexandru Ababei who detailed his belief that data collection is at “a critical point in the industry”. CasinoBeats: What...
As we approach the Prague Gaming & TECH Summit, we've engaged with some of the event's notable speakers to gauge the pulse of what's on the horizon for the gaming and tech industries. Their insights provide a glimpse into the evolving landscape, highlighting the importance...
SBC is thrilled to announce the shortlist for the upcoming SBC Awards North America ceremony, part of SBC Summit North America. The shortlist recognizes the remarkable achievements and exemplary contributions of both regional and globally recognized operators, affiliates, suppliers, and tribes, who are driving innovation and...
Crash, mine, plinko and keno games are no longer few and far between, with countless game studios aiming to reap the benefits of a varied product portfolio. While slots, table games and live casino titles have reigned supreme in the online casino space, operators are starting...
SBC are hosting Digital Innovation - Casino on April 17. A full day of content on the online casino sector, with the biggest names in casino discussing the topics affecting the industry. Expect fascinating discussions on key topics such as aggregation, casual gaming, casino retention &...
We all love industry events. Networking with local and global brands, garnering invaluable insights into new markets and immersing yourself in the latest technological advancements. But come on...
As affiliates grapple with the challenge of higher player acquisition costs and the subsequent need to build player loyalty, SBC Summit North America will serve as the ideal platform to acquire insights into content creation strategies, brand building, and the power of big data, all...