Over the past decade, the rapid rise in disposable income, paired with advances in technology, payment systems, and online platforms, has propelled Latin America’s sports betting and iGaming industry to unprecedented heights.
But this isn’t just a matter of perception. As the saying goes, the proof is in the pudding, and in this case, the pudding is nothing short of Michelin-star rated.
The number of active sports bettors in Latin America surged from 3.6 million in 2019 to 8.3 million in 2024, a staggering 132% increase. On the Brazilian front, the momentum is just as impressive with recent reports projecting Brazil’s sports betting market to reach USD 1/.3 billion in revenue by the end of 2025.
The conclusion is clear: Latin America and Brazil are rapidly establishing themselves as some of the most profitable and sought-after markets in global gaming. As local preferences, player behaviours, and regulatory frameworks continue to evolve, brands hoping to stay ahead must keep their finger firmly on the pulse of regional developments.
The upcoming SBC Summit, SBC’s global flagship event taking place in Lisbon this September, will support global stakeholders in doing exactly that with the launch of the ‘Global Market’ conference track. This track will offer a panoramic view of key market trends and insights from Latin America & Brazil (Day One), Western Europe (Day Two) and North America (Day Three).
If you’re looking to make waves in Latin America or Brazil, consider this blog your essential guide. We’ll highlight some of the most impactful panels, offering key takeaways, strategic relevance, and a preview of the industry leaders taking the stage.
LATAM Leaders Panel: Latin America First – The Home-Grown Operators Reinventing the Game
Time: 12:00 – 12:40
Date: Tuesday, 16th September
Location: Stage One (Global Markets – Latin America & Brazil)
Why It is a Must-Attend Panel:
For years, Latin America’s sports betting and iGaming markets—known for their fragmented regulatory frameworks and distinct cultural preferences—have followed in the footsteps of Europe’s growth and compliance models.
However, many in the region are beginning to rethink this strategy, recognising instead the immense opportunities driven by local expertise, cultural relevance, and evolving player preferences. Ideal for brands either established or seeking entry into Latin America, this panel will aid stakeholders in understanding homegrown solutions that can empower local operators to reclaim market share and help shape the region’s future trajectory.
Key Questions This Panel Will Tackle:
- How can Latin America start building its own blueprint for success? Exploring how mature markets like Argentina and Colombia can lead a shift toward regional innovation and independence from European influence.
- How can culturally focused strategies—like football partnerships and local payment systems—drive competitive advantage for homegrown operators? Assessing the power of regional identity and consumer behaviour in creating more resonant, engaging experiences.
- What must local operators do to reclaim market share and outpace international competitors? Discussing the tools, talent, and regulatory support needed to empower Latin American companies to lead in their own backyard.
Speakers:
- Sebastian Salazar, Founder, EstelarBet
- Zeno Ossko, CEO, Betwarrior
- Fellipe Fraga, CBO, Estrelabet
Brazil Leaders PANEL: The Bubble That Just Won’t Burst – Looking Back at the Launch of Sports Betting
Time: 13:40 – 14:20
Date: Tuesday, 16th September
Location: Stage One (Global Markets – Latin America & Brazil)
Why It is a Must-Attend Panel:
Since the market’s full regulation in January 2025, Brazil’s sports betting sector has gone from strength to strength. However, for some, the journey hasn’t been as straightforward as expected. The licensing process has proven stricter than anticipated, and local audiences aren’t always receptive to traditional European marketing tactics.
To truly connect with Brazilian players, operators must rethink their approach, embracing local expertise, cultural nuances, and the power of Brazil’s hugely influential content creators. This panel will help forward-thinking brands stay ahead of regional trends, offering insights into how to grow loyal customer bases, boost brand awareness, and achieve long-term success in this dynamic market.
Key Questions This Panel Will Tackle:
- How can operators navigate Brazil’s unexpectedly strict licensing process? Unpacking the legal complexities and identifying the most effective strategies for staying compliant without slowing growth.
- Why are European marketing playbooks falling flat in Brazil, and what approaches resonate with local audiences? Examining the cultural nuances of Brazilian consumers and how brands can adapt to build player engagement.
- What role do local partnerships and influencer marketing play in building lasting brand equity? Exploring how collaborations with regional providers and regional influencers can drive trust, visibility, and long-term customer loyalty.
Speakers:
- Alex Fonseca, CEO, Superbet Brazil
- Almir Silva, CEO Brasil, BetMGM
- Andreas Bardun, CEO, KTO Group
- Leonardo Baptista, CEO, Pay4Fun
- Neil Montgomery, Founding Partner and Administrator, Montgomery
Peru and the Impact of ISC: All Eyes on the Andes
Time: 15:50 – 16:30
Date: Tuesday, 16th September
Location: Stage One (Global Markets – Latin America & Brazil)
Why It is a Must-Attend Panel:
Over the last decade, Peru has emerged as one of Latin America’s fastest-growing online betting markets. With the market’s total gambling market valued at approximately US$2.72 billion in 2024, both regional and international operators are eyeing the high-altitude hub as a key player in Latin America’s gaming space.
However, the introduction of Peru’s government 1% Selective Consumption Tax (ISC) on online casino and sports betting has cast a shadow over the market, with many operators raising major concerns around how modifying platforms to comply with these new guidelines would require re-certification in licensed laboratories and re-approval by MINCETUR.
This panel will provide answers to how operators can engage in productive dialogue with regulatory authorities to address these challenges and how brands can still flourish in the market in spite of these new, costly regulations.
Key Questions This Panel Will Tackle:
- What impact will the new Selective Consumption Tax (ISC) have on Peru’s online gaming ecosystem? Evaluating the short- and long-term consequences of the tax on operator profitability, market entry, and player behaviour.
- How can operators handle the technical and regulatory challenges of compliance without losing time or market share? Breaking down the costs and delays linked to re-certifying platforms and getting new approvals from MINCETUR.
- How can the industry build a better relationship with regulators to shape clear, workable guidelines for the future? Discussing how operators can engage with MINCETUR to support fair regulation while keeping the market open for innovation.
Speakers:
- Xabier Maribona, CEO, RETABet Group
- Gonzalo Perez, CEO, Apuesta Total
- Alejandro Rivero, CEO, Estelarbet
- Gonzalo Rosell, CEO, La Tinka
- Juana Bischoff, Senior Business Development Manager, Oddin.gg
- Carlos Fonseca Sarmiento, CEO, Gaming Law
Mexico: Reaching Market Maturity, or More to Go?
Time: 16:40 – 17:20
Date: Tuesday, 16th September
Location: Stage One (Global Markets – Latin America & Brazil)
Why It is a Must-Attend Panel:
Mexico leads Latin America in both sports betting volume and average deposit amounts, positioning itself as one of the region’s most mature and commercially attractive markets.
However, despite early promises of regulatory reform, the previous government has fallen short of delivering clearer legislation for online gambling and sweepstakes. With a new president now in office, the question remains: will regulatory clarity finally be prioritised, or will the risk of players moving to illegal sites remain?
Ideal for any stakeholder operating in Mexico, this panel will explore the risks, opportunities, and next steps for one of Latin America’s most pivotal gaming markets.
Key Questions This Panel Will Tackle:
- What makes Mexico one of Latin America’s most dynamic sports betting markets—and how can operators capitalise on its unique strengths? Exploring the country’s high betting volume, strong player engagement, and cross-border sports culture.
- Is the lack of updated regulation holding back the potential of Mexico’s legal market? Discussing how the absence of clear rules may be slowing investment, innovation, and long-term planning.
- Could regulatory uncertainty be fuelling black-market activity—and what’s needed to reverse that trend? Examining whether a stronger legal framework could help bring more players into the regulated ecosystem and protect market integrity.
Speakers:
- Ohad Narkis, CEO, PlayUZU
- George Athanasopoulos, CEO, Novibet
- JD Duarte, CEO, Betcris
- Aviv Sher, CEO, Codere
- Yono Sidi, CEO, Winpot.mx
- Dr Miguel Angel Ochoa, President, AIEJA
Final Thoughts
Latin America, alongside Brazil, have quickly become some of the most exciting and high-potential markets in global gaming. With new regulations, strong local demand, and a growing digital infrastructure, these markets offer immense opportunities for operators ready to adapt to the market’s unique cultural preferences.
From navigating Brazil’s licensing process to tapping into local marketing strategies and managing regulatory changes in Peru and Mexico, day one of SBC Summit’s newly added ‘Global Markets’ track will provide practical insights from the region’s top leaders to help stakeholders flourish.
Secure your place at SBC Summit here.
Operators and affiliates can apply for a complimentary ‘Full Event Pass’. Operators can apply here. Affiliates can apply here.
