SBC AwardsΒ 2016
in the betting and gaming industries.
Late
The SBC Awards has been created as a year-end celebration, with 15 awards recognising the best companies in the sports betting industry.
The ceremony will be held on Wednesday 7 December at Under the Bridge, which was built underneath Chelsea FCβs Stamford Bridge, and recently underwent a Β£30 million refurbishment to make it one of Londonβs top venues.
Sky Sportsβ Hayley McQueen has been sponsored by Argyll Entertainment to host the event. She will be presenting the award winners, and inducting three industry members into the SBC Hall of Fame.
Sponsored by EnergyBet, and voted the βWorldβs Sexiest DJβ in 2009, Kellie Acreman will be entertaining the 500 guests through the evening by providing a mix of music to reflect the occasion.
SBC will retain the same open award, non-formal networking party style to ensure that everyone has as much fun as possible. The event falls at the perfect time to bring your colleagues and partners along for an early Christmas party!
This yearβs headline Sponsor for the SBC Awards is OPTIMA, the provider of robust and innovative interactive sports betting and e-gaming software and services.
Find out more about OPTIMA and the other sponsors of the SBC Awards by clicking here.
We have two types of award at this year’s SBC Awards – the Innovation Awards and the Overall Awards.
Below are the shortlisted entries for this year’s awards.
Overall Award Categories
Bookmaker of the YearΒ Β – Sponsored by Oddslife
- Bet365 – Winner
- SkyBet – Highly Commended
- Unibet
- Pinnacle
- 10bet
Affiliate of the Year – Sponsored by 138.com
- OddscheckerΒ – Winner
- BettingexpertΒ – HighlyΒ Commended
- Superscommesse
- The FlashScore Network
- At The Races
Rising Star in Sports BettingΒ – Sponsored byΒ Golden Race
- EnergyBetΒ – Winner
- BetOnBrazilΒ – HighlyΒ Commended
- Tipbet
- LeoVegas Sports
- Mr Green
Football Bookmaker of the Year – Sponsored by InPlay Sports Data
- SkyBetΒ – Winner
- PinnacleΒ Β – HighlyΒ Commended
- 138.com
- Unibet
- 10Bet
- VBet
Football Affiliate of the Year – Sponsored by EnergyBet
- BetBrainΒ – Winner
- Footballtips.comΒ – HighlyΒ Commended
- Bookmakers Review
- Free Super Tips
- Weekend Football
Esports Bookmaker of the Year – Sponsored by Betradar
- PinnacleΒ – Winner
- SkyBetΒ – HighlyΒ Commended
- Danske Spil
- Unikrn
- Vitalbet
Marketing Campaign of the YearΒ Β – Sponsored by Vermantia
- LeoVegas – LeoVegas Sports launchΒ – Winner
- Marathonbet – Non-League ChallengeΒ – HighlyΒ Commended
- SkyBet – Making Betting Better
- Ladbrokes – Betstation rebranding
- Unibet – Unibet Affiliates
Innovation Award Categories
Innovation in Football Betting –Β Best Football Betting Product
- BetBrightΒ – Winner
- TXODDS – Highly Commended
- SBTech
- Betgenius
- BetBrain 4 Business
- Colossus Bets
Innovation in Sports Betting –Β Best Sports Betting ProductΒ Β – Sponsored byΒ Mr Green
- BetConstructΒ – Winner
- Metric GamingΒ – Highly Commended
- ArenaCube
- Openbet
- Betradar
- FSBTech
Innovation in Live Betting –Β Best Live Betting Product
- Bet365Β – Winner
- SBTechΒ – Highly Commended
- InPlay Sports Data
- Commologic
- Metric Gaming
- Optima
Innovation in Virtual Sports –Β Best New Virtual Sports Product
- Golden RaceΒ Β – Winner
- VermantiaΒ – Highly Commended
- Inspired Gaming
- VSoftCo
- Betradar
- SIS
Innovation in Fantasy Sports –Β Best Fantasy Sports Product
- Oulala GamesΒ – Winner
- Premier PuntΒ – Highly Commended
- Mondogoal.com
- Brazil’s Fantasy Football
- Sportito ASAP Italia
- RunLastMan
Innovation in Affiliation –Β Best New Affiliate Product – Sponsored by LeoVegas
- Better CollectiveΒ – Winner
- Bet IT BestΒ – Highly Commended
- Betcade
- Fresh8 Gaming
- At The Races
- WantMyBet
Innovation in Retail Betting –Β Best Retail Betting Product
- OptimaΒ –Β Winner
- SISΒ – Highly Commended
- Racing Post/BGT
- Perform Group
- Mediatech
- BetConstruct
SBC Sports Betting Hall of Fame – Sponsored by Optima
- Howard ChisholmΒ of Chisholm Bookmakers
- Carsten KoerlΒ of Sportradar
- Mark Blandford of FSB Technology
The judging process for this year’s awards will be split into two different methods. The Overall Awards will be put to the vote of the industry experts – people who have attended this year’s Betting on Football and Betting on Sports Conferences. Given these delegates have an active interest in the betting industry, their opinion and backing isΒ sought after.
This year also sees the introduction of a judging panel for the first time. The judges, hand picked from the cream of the industry, will help pick out the truly ground-breaking entries in the Innovation Awards.
SBC Awards will be the biggest ever this year with room for more than 500 people at theΒ luxurious club “Under the Bridge” at Stamford Bridge Roman
Abramovichβs favourite club in London. Big Stars and Celebrities such as Beyonce and Bruno Mars have performed here, withΒ the venue being one of the best in London / Europe in terms of stage shows, lights, audio etc.
There will be a total of 15 awards this year, but we will still keep the same open award partyΒ style to ensure everyone can network and have fun the entire evening.Β With the date being Wednesday 7 December, it is the perfect time to invite your colleagues andΒ partners along to a mix of awards evening and Christmas party in style.
Under the Bridge is a Β£20m music and events space built alongside Stamford Bridge, the home of football giants Chelsea FC.Β Under the Bridge isΒ located near the East Stand reception at Stamford Bridge. Upon arrival from Fulham Broadway please walk anti clockwise around the stadium until you see the sign for Under the Bridge.
10Bet
12BET
138.com
1bet
1X2gaming
21Bet
Abelson Info
AFP
ALT.BET EXCHANGE B.V.
AppBet
Ardenta Ltd
ArenaCube
Club Wembley
Come On
Danske Spil
Delasport
Desktop Costa Rica
Digitain
Digital Fuel
Don Best Sports
Dribble
Easy Odds
Editec
eMerchants
Mondogoal
Mr Green
Natural Intelligence
NetBet
Oddschecker
Oddslife
OpenBet
Optima Information Services
Oulala Games
Paddy Power Betfair
Paymagnet
Perform Group
What does a ticket include?
- Access to the award evening from 19:00 to late
- Free beers, wines, spirits, soft drinks and canapesΒ all evening
- Network with operators, suppliers, affiliates, regulators, media etc.