Bookmaker of the Year
This award has been created to recognise the best overall bookmaker of 2016.
The category will be awarded to the bookmaker that has been the most innovative and successful in its activities in 2016. Particular emphasis will be placed on growth, new market penetration, quality and differentiation of operations and strength of brand.

Affiliate of the Year
This award has been created to recognise the best overall sports betting affiliate of 2016.
The category will be awarded to the affiliate that has been the most innovative and successful in its activities in 2016. Particular emphasis will be placed on quality and scale of traffic generated, overall growth, differentiation and innovation.

Rising Star in Sports Betting

This award has been created to recognise the most prolific emerging company in sports betting 2016.
The category will be awarded to the company that has emerged most successfully as a new player in the industry over the last three years. Particular emphasis will be placed on growth, new market penetration and improvements in brand awareness and brand recognition.

Football Bookmaker of the Year
This award has been created to recognise the best football bookmaker of 2016.
The category will be awarded to the football bookmaker that has been the most innovative and successful in its activities in 2016. Particular emphasis will be placed on growth, new market penetration, quality and differentiation of operations and interaction with the sport of football.

Football Affiliate of the Year
This award has been created to recognise the best football affiliate of 2016.
The category will be awarded to the football affiliate that has been the most innovative and successful in its activities in 2016. Particular emphasis will be placed on quality and scale of traffic generated, overall growth, differentiation and innovation.

Esports Operator of the Year
This award has been created to recognise the best Esports Operator of 2016.
The category will be awarded to the Esports Operator that has been the most innovative and successful in its activities in 2016. Particular emphasis will be placed on growth and commercial success, market penetration, differentiation and overall quality of product and brand.

Marketing Campaign of the Year
This award has been created to recognise the company(ies) behind the most innovative, intelligent and creative Marketing Campaign of 2016.
Particular emphasis will be placed on the creativity, success and originality of the campaign.

Innovation in Football Betting – Best Football Betting Product
This award has been created to recognise the company, operator or supplier or both, behind the best football product around Football Betting in 2016.
Particular emphasis will be placed on performance, innovation, creativity, differentiation, commercial success and impact.

Innovation in Sports Betting – Best Sports Betting Product
This award has been created to recognise the company, operator or supplier or both, behind the best Sports Betting in 2016 – ie non-football betting.
Particular emphasis will be placed on performance, innovation, creativity, differentiation, commercial success and impact.

Innovation in Live Betting – Best Live Betting Product
This award has been created to recognise the company, operator or supplier or both, behind the best Live Betting product of 2016.
Particular emphasis will be placed on performance, innovation, creativity, differentiation, commercial success and impact.

Innovation in Virtual Sports – Best New Virtual Sports Product
This award has been created to recognise the company, operator or supplier or both, behind the best new product in Virtual Sports of 2016.
Particular emphasis will be placed on innovation, creativity, differentiation, commercial success and impact.

Innovation in Fantasy Sports – Best Fantasy Sports Product
This award has been created to recognise the company, operator or supplier or both, behind the best Fantasy Sports product of 2016.
Particular emphasis will be placed on performance, innovation, creativity, differentiation, commercial success and impact.

Innovation in Affiliation – Best New Affiliate Product
This award has been created to recognise the company or companies behind the best new betting affiliate product of 2016.
Particular emphasis will be placed on innovation, creativity, differentiation, commercial success and impact.

Innovation in Retail Betting – Best Retail Betting Product
This award has been created to recognise the company, operator or supplier or both, behind the best new Retail Betting product of 2016.
Particular emphasis will be placed on performance, innovation, creativity, differentiation, commercial success and impact.