Operators don’t seem to place much emphasis on differentiation or engagement, culminating in an all too often flat, bland and transactional experience for the customer. Bet on Brazil wants to change all that by offering its customers a new online gaming experience that surrounds the traditional online gambling product with a fun, authentic and engaging entertainment layer. We want to leverage the lively, knowledgeable and charismatic personality of our ambassador Alan, in the way we offer our services to, and interact with, our customers.
From the team behind the well-respected and successful EnergyCasino, and co-based in Malta, the new sports betting service has seen solid initial growth and created a real buzz in the market.Prior to launch EnergyBet had already signed two major sponsorship contracts in the form of Aston Villa Football Club and Leyton Orient Football Club. With both football clubs, the EnergyBet strategy is focusing on encouraging rapid growth, but also fostering long-term sustainable relationships. To this end there have been dedicated, locally-based brand managers on the ground since day one, working very closely with the clubs’ representatives.
Having established ourselves as a well-respected online casino thanks to our award winning interface and fast loading technology, venturing into sport-betting was the next logical step for us. We now proudly boast the fastest sportsbook on the market. SBC News highlighted LeoVegas as “really standing out from the crowd” with our Euro 2016 offers and customers certainly seemed to agree, with LeoVegas Sport getting off to the perfect start. This strategy worked well and brought in 44,000 customers, with 72.7% of them coming directly through sportsbook.
The Mr Green brand is all about entertainment and we’re reflecting this in our strategy with the launch of cool features such as ‘Daily Double’ which presents two short priced selections for customers to place a quick bet to double their money. We have seen good uptake across all regions and this is mainly due to the great work of our local daily show teams who ensure we’re super relevant with our Sportsbook messaging. We believe it’s important to know and understand the interests of our sports bettors in each region.
All customers that register to our site are able to watch their choice of sport, without a deposit or placing a bet. This is on top of our live betting capabilities where customers are able to track events in real-time, with up-to-date odds – we have 100,000 live markets per month. This helps the user to make an informed choice when placing a stake on the fluctuating odds. We are one of the few companies that offer live streaming of eSports and have a partnership that allows us to stream ESL events live.