This award has been created to recognise the best affiliate program of 2025. The category will be awarded to the operator that has developed and offered the most popular and successful affiliate program this year. The criteria highlight the program's performance, popularity, support, fairness, customer relationship management and impact on the industry, showcasing its excellence and ability to provide a mutually beneficial partnership with affiliates.

Success in driving customer acquisition and generating traffic for the brands they represent, great conversion rates and revenue
Number of active affiliates and growth rates
Exceptional support, provision of relevant marketing materials and resources, and transparent communication with affiliate partners
Competitive, fair and profitable commission structures
Robust reporting systems to track affiliate performance in an accurate and timely manner
Ability to come up with effective strategies to help maximise player conversion rates and customer retention after player onboarding
Reputation and trustworthiness (integrity)
Adherence to regulatory requirements

This award recognises the best overall casino operator of 2025.

Particular emphasis will be placed on growth, new market penetration, marketing, quality, differentiation of operations and strength of brand. The following entry criteria will be considered for this award:

Operational efficiency, smooth day-to-day operations, and ability to deliver exceptional customer experiences
Showcase significant growth in terms of revenue, customer base, and market reach. (Successful entry into new markets, expansion of the online presence, launch of new products)
Marketing and branding efforts such as creative advertising campaigns, promotions, strong communication strategy that resonates with the target audience
Has introduced innovative features that differentiate it from competitors (unique technologies, game offerings, immersive experiences, loyalty programs)
Strong reputation (positive reviews/testimonials) from the industry peers
Commitment to responsible gambling and adoption of player protection measures
Customer satisfaction (good player retention stats, user-friendly platform, plethora of payment options to choose from, multiple casino games/sports markets)
Profitability and financial security/stability

The 'Operator of the Year - Large Organisation' Award celebrates the exceptional commercial, strategic, operational, and CSR accomplishments of large gambling organisations. For this award, an 'Operator' refers to a gambling business, group, or organisation with a well-established presence in pivotal markets, achieved through either a single or multi-brand approach. This category is inclusive of all forms of gambling, encompassing online and land-based operations such as casinos, slots, sportsbooks, bingo, lotteries, or poker. The following entry criteria will be considered for this award:

Operating in multiple countries and regions, demonstrating a broad geographical presence and adaptability to diverse regulatory environments.

Managing multiple brands, indicating strong brand portfolio management and strategic positioning within the market.

Annual revenue exceeding €50 million: Highlights financial stability and significant market share within the industry.

Significant growth in terms of revenue, customer base, and market reach (successful entry into new markets, expansion of the online presence, launch of new products; companies must submit a framework-or-portfolio of their active brands targeting specific markets).

Marketing and branding efforts such as creative advertising campaigns, promotions, and strong communication strategies that resonate with the target audience.

Maintained a reputable and trustworthy brand image.

Showcase efficient and effective operational processes and management.

Thorough adherence to regulatory requirements and industry standards.

Has shown a commitment to sustainability practices and corporate social responsibility initiatives.

Has implemented sound corporate governance practices to ensure ethical and responsible management.

The 'Operator of the Year - Medium Organisation' Award celebrates the exceptional commercial, strategic, operational, and CSR accomplishments of medium-sized gambling organisations.

For this award, an 'Operator' refers to a gambling business, group, or organisation with a well-established presence in pivotal markets, achieved through either a single or multi-brand approach. This category is inclusive of all forms of gambling, encompassing online and land-based operations such as casinos, slots, sportsbooks, bingo, lotteries, or poker. The following entry criteria will be considered for this award:

Operates in multiple countries within one region or market leader in one country, showing expansion or dominance within a specific geographic area and indicating market penetration and competitive strength.

Annual revenue exceeding €5 million, signifying financial viability and a substantial presence within the industry.

Significant growth in terms of revenue, customer base, and market reach (successful entry into new markets, expansion of the online presence, launch of new products; companies must submit a framework-or-portfolio of their active brands targeting specific markets).

Marketing and branding efforts such as creative advertising campaigns, promotions, and strong communication strategies that resonate with the target audience.

Maintained a reputable and trustworthy brand image.

Showcase efficient and effective operational processes and management.

Thorough adherence to regulatory requirements and industry standards.

Has shown a commitment to sustainability practices and corporate social responsibility initiatives.

Has implemented sound corporate governance practices to ensure ethical and responsible management.

The 'Operator of the Year - Small Organisation' Award recognizes the outstanding commercial, strategic, operational, and CSR achievements of start-ups and small to medium-sized gambling organisations.

For this award, an 'Operator' refers to a gambling business, group, or organisation with a well-established presence in pivotal markets, achieved through either a single or multi-brand approach. This category is inclusive of all forms of gambling, encompassing online and land-based operations such as casinos, slots, sportsbooks, bingo, lotteries, or poker. The following entry criteria will be considered for this award:

Operates in 1–3 countries, demonstrating international presence and potential for growth beyond local markets.

Considered a start-up or SME, operating in niche verticals (e.g., metaverse), highlighting innovative ventures targeting specialised areas of interest and showing adaptability and forward-thinking strategies.

Significant growth in terms of revenue, customer base, and market reach (successful entry into new markets, expansion of the online presence, launch of new products; companies must submit a framework-or-portfolio of their active brands targeting specific markets).

Marketing and branding efforts such as creative advertising campaigns, promotions, and strong communication strategies that resonate with the target audience.

Maintained a reputable and trustworthy brand image.

Showcase efficient and effective operational processes and management.

Thorough adherence to regulatory requirements and industry standards.

Has shown a commitment to sustainability practices and corporate social responsibility initiatives.

Has implemented sound corporate governance practices to ensure ethical and responsible management.

This award recognises the best overall sportsbook operator of 2025.

Particular emphasis will be placed on growth, new market penetration, marketing, quality, differentiation of operations and strength of brand. The following entry criteria will be considered for this award:

Operational efficiency, smooth day-to-day operations, and ability to deliver exceptional customer experiences.

Showcase significant growth in terms of revenue, customer base, and market reach (successful entry into new markets, expansion of the online presence, launch of new products).

Marketing and branding efforts such as creative advertising campaigns, promotions, strong communication strategy that resonates with the target audience.

Has introduced innovative features that differentiate it from competitors (unique technologies, game offerings, immersive experiences, loyalty programs).

Strong reputation (positive reviews/testimonials) from the industry peers.

Commitment to responsible gambling and adoption of player protection measures.

Customer satisfaction (good player retention stats, user-friendly platform, plethora of payment options to choose from, multiple casino games/sports markets).

Profitability and financial security/stability.

This award recognises the best overall esports operator of 2025.

Particular emphasis will be placed on growth, new market penetration, marketing, quality, differentiation of operations and strength of brand. The following entry criteria will be considered for this award:

Operational efficiency, smooth day-to-day operations, and ability to deliver exceptional customer experiences.

Showcase significant growth in terms of revenue, customer base, and market reach (successful entry into new markets, expansion of the online presence, launch of new products).

Marketing and branding efforts such as creative advertising campaigns, promotions, strong communication strategy that resonates with the target audience.

Has introduced innovative features that differentiate it from competitors (unique technologies, game offerings, immersive experiences, loyalty programs).

Strong reputation (positive reviews/testimonials) from the industry peers.

Commitment to responsible gambling and adoption of player protection measures.

Customer satisfaction (good player retention stats, user-friendly platform, plethora of payment options to choose from, multiple casino games/sports markets).

Profitability and financial security/stability.

This award recognises the company(ies) behind the most innovative, intelligent and creative Marketing Campaign of 2025. The award is open to operators or agencies working on behalf of operators.

Particular emphasis will be placed on the campaign’s creativity, success and originality.

To be considered for the "Marketing Campaign of the Year" award, companies or agencies must meet the following entry criteria, demonstrating their innovation, intelligence, creativity, success, and originality in executing a marketing campaign in 2025. The following entry criteria will be considered for this award:

Creativity and concept: fresh ideas and engaging storytelling that capture the attention of the target audience.

Achieved significant success in the form of measurable outcomes such as increased brand awareness, customer acquisition, conversion rates, or revenue growth.

Demonstrated strategies that encourage audience engagement and interactivity (gamification, social media contests, or other strategies that foster a sense of community).

This award has been created to recognise the most impressive emerging operator in sports betting over the last three years. Particular emphasis will be placed on growth, new market penetration and improvements in brand awareness and brand recognition.

Particular emphasis will be placed on growth, new market penetration, marketing, brand awareness and brand recognition. The following entry criteria will be considered for this award:

Operational efficiency, smooth day-to-day operations, and ability to deliver exceptional customer experiences.

Showcase significant growth in the past three years in terms of revenue, customer base, and market reach (successful entry into new markets, expansion of the online presence, launch of new products).

Marketing and branding efforts to increase brand awareness and recognition (such as creative advertising campaigns, promotions, strong communication strategy that resonates with the target audience).

Has introduced innovative features that differentiate it from competitors (unique technologies, game offerings, immersive experiences, loyalty programs).

Commitment to responsible gambling and adoption of player protection measures.

Customer satisfaction (user-friendly platform, plethora of payment options to choose from, multiple casino games/sports markets).

This award has been created to recognise the most impressive emerging casino operator over the last three years. Particular emphasis will be placed on growth, new market penetration and improvements in brand awareness and brand recognition.

Particular emphasis will be placed on growth, new market penetration, marketing, brand awareness and brand recognition. The following entry criteria will be considered for this award:

Operational efficiency, smooth day-to-day operations, and ability to deliver exceptional customer experiences.

Showcase significant growth in the past three years in terms of revenue, customer base, and market reach (successful entry into new markets, expansion of the online presence, launch of new products).

Marketing and branding efforts to increase brand awareness and recognition (such as creative advertising campaigns, promotions, strong communication strategy that resonates with the target audience).

Has introduced innovative features that differentiate it from competitors (unique technologies, game offerings, immersive experiences, loyalty programs).

Commitment to responsible gambling and adoption of player protection measures.

Customer satisfaction (user-friendly platform, plethora of payment options to choose from, multiple casino games/sports markets).

This award aims to recognise the operator that has demonstrated creativity in introducing exciting innovations within the gaming sector, encompassing areas such as Live Casino, Bingo, and Poker.

The primary focus of this award is on technology innovations and their tangible impact on various aspects of the operator's business, including customer experience, operations performance, product creation, and revenue growth. The following entry criteria will be considered for this award:

Showcase significant technological advancements that have positively influenced the iGaming sector.

Demonstrate how their innovation has enhanced the overall customer experience (more immersive and engaging gaming environment, unique features, personalised services, or leveraging technology to create a user-friendly interface).

Introduced tools with a noticeable impact on operational efficiency (streamlining processes, automation or introduction of innovative solutions that have improved the overall performance of the operations).

Present evidence of how their innovation has resulted in the creation of new products or services.

Set new benchmarks for excellence and innovation within the casino and gaming entertainment industry.

The Employer of the Year award celebrates the outstanding achievements of organisations that excel in creating a positive and supportive work environment for their employees. The following entry criteria will be considered for this award:

Prioritises the well-being, professional growth, and satisfaction of their employees.

Demonstrates exceptional leadership and management practices that empower employees.

Cultivates a positive workplace culture that promotes open communication, inclusivity, and collaboration.

Values and recognises the contributions of its employees, creating an environment where individuals can thrive, develop their skills, and reach their full potential.

Fosters continuous learning, professional growth, and career development opportunities, ensuring that employees feel supported and motivated to excel in their positions.

Fosters a sense of belonging, promotes work-life balance and implements initiatives that enhance job satisfaction and employee morale.

The Leader of the Year award is designed to recognise an exceptional individual who has demonstrated outstanding leadership qualities within the sports betting and gaming industry. This prestigious award aims to highlight a leader who has exhibited excellence, innovation, and the ability to inspire and guide others within their organisation and the industry as a whole. The following entry criteria will be considered for this award:

A proven track record of exemplary leadership skills, showcasing the ability to inspire and motivate their team and effectively navigate challenges and opportunities.

Strong vision and capability to lead their organisation toward achieving strategic goals and objectives.

Demonstration of how their innovative approaches have contributed to growth, efficiency, and competitiveness, and how they have embraced emerging trends and technologies.

Significant and positive impact on the sports betting and gaming industry (through initiatives, contributions to industry-wide collaborations, thought leadership, public speaking, publications, or any other actions).

Recognition from their peers (testimonials, positive media coverage, or other forms of acknowledgment that attests to their leadership abilities).

This award category recognizes the companies that have demonstrated proactivity and success in their socially responsible activities throughout 2025. The focus will be on initiatives related to training, awareness campaigns, and fundraising efforts. Additionally, this category will honour the best project implemented by operators and suppliers to address problem gambling, with a specific emphasis on creativity, value for money, and effectiveness. Operators and suppliers are welcome to submit multiple projects if they believe them to be deserving of inclusion. The following entry criteria will be considered for this award:

Demonstrate a proactive commitment to social responsibility (implementation of policies and initiatives that prioritise player protection and responsible gambling practices).

Showcase efforts in providing training programs for their employees to promote responsible gambling practices (identifying problem gambling behaviours, providing resources and equipping staff with the knowledge to handle responsible gambling inquiries).

Demonstrate engagement in fundraising activities to support responsible gambling initiatives (charity events, donations, or collaborations with charitable organisations to raise funds for responsible gambling causes).

Engage in impactful and awareness campaigns aimed at promoting responsible gambling behaviours and addressing problem gambling (ads, social media initiatives, educational materials, or collaborations with relevant organisations).

Demonstrate innovation in tackling problem gambling (development of tools, technologies, or approaches that promote responsible gambling).

Provide evidence of the measurable impact of their socially responsible initiatives.

The Payment Solution of the Year award recognises payment solutions that facilitate secure, efficient, and seamless transactions within the gambling sector and have gone above and beyond in contributing to a smoother, safer and more enjoyable gambling experience. The following entry criteria will be considered for this award:

Demonstrates achievements in creating a payment system that enhances the overall user experience by showcasing exceptional performance in critical areas such as reliability, security, speed, and user-friendliness.

Enables operators to offer their customers secure and convenient payment options, enhancing overall operational efficiency and customer satisfaction and fostering long-term loyalty.

Enables players to make transactions with confidence, ensuring the security of their funds and personal information.

Demonstrates adherence to regulatory requirements, ensuring compliance with AML and KYC standards.

The Fraud & Compliance Solution of the Year award recognises the companies that demonstrated excellence in developing and implementing fraud prevention and compliance solutions. The following entry criteria will be considered for this award:

Embody the ability to detect, prevent, and mitigate risks associated with fraud and non-compliance.

Demonstrate expertise in designing robust systems and strategies to protect against fraudulent activities and uphold regulatory requirements.

Showcase methodologies that have successfully addressed complex fraud challenges and regulatory compliance issues.

Demonstrate innovative approaches and deliver measurable results.

Make an impact in the fight against fraud and the promotion of compliance, setting a benchmark for industry-wide best practices.

Help businesses stay ahead of emerging threats and demonstrate adaptability to future trends and regulatory requirements.

The Payment Innovation of the Year award recognises pioneering solutions that have revolutionised payment processes within the gambling sector propelling the gambling industry into a new era of payment excellence. The following entry criteria will be considered for this award:

Redefines the possibilities within the payment landscape.

Demonstrates creativity, vision, and technical expertise in developing and implementing innovative payment solutions that enhance the overall user experience, drive growth, and promote secure practices.

Addresses the unique challenges and opportunities faced by the gambling industry.

Surpasses traditional payment methods, demonstrating technical excellence, visionary thinking, and a deep understanding of industry dynamics.

Provides a transformative approach to payment processes, offering players and operators a new level of convenience, trust, and transparency.

Serves as a catalyst for change, inspiring others to embrace forward-thinking strategies and technologies to enhance payment processes within the sector.

This award has been created to recognise the best casino game of 2025.

This award category aims to celebrate developers who dare to be different, embrace technical innovation, exhibit flexibility in their offerings, and have a wide geographical reach.

Companies are encouraged to share KPIs and metrics, while respecting data privacy guidelines. Each game developer is limited to submitting a maximum of two titles for consideration. The following entry criteria are considered for this award:

Showcase an exceptional casino game released between June 2024 and May 2025 (unique features, engaging gameplay, immersive player experience).

Demonstrate technical excellence (quality graphics, sound design, and overall technical elements that sets the game apart from other titles in the market).

Share relevant KPIs and metrics related to the performance of the casino game, without breaching any data privacy regulations (information on player engagement, retention rates, revenue generated, average session duration, or any other performance indicators).

Exhibit technical innovation in the game development process (integration of cutting-edge technologies, novel gameplay mechanics, creative bonus features, or any other technical advancements).

Demonstrate flexibility in their game offerings, catering to various platforms and devices to ensure seamless gameplay experiences across different operating systems and screen sizes.

Showcase a broad geographical reach, making their games accessible to players in multiple jurisdictions (partnerships with operators in different regions, compliance with diverse regulatory requirements, localisation of game content to cater to various markets and languages etc).

Particular emphasis will be placed on recognising suppliers that excel in providing robust, connected, and analytically proficient solutions with demonstrated commercial success and flexibility.

The following entry criteria will be considered for this award:

Showcase comprehensive activation and CRM services designed to help operators acquire and retain customers effectively (customer segmentation, personalised marketing campaigns, loyalty programs, player tracking systems, targeted promotions and other tools and services).

Demonstrate robustness and reliability, ensuring seamless connectivity and integration with the operators' systems and platforms (handle high volumes of data, stability and secure data handling).

Exhibit strong analytical capabilities to enable operators to gain deep insights into customer behavior, preferences, and patterns to make data-driven decisions and optimize their acquisition and retention strategies (advanced data analytics, real-time reporting and business intelligence tools).

Demonstrate the commercial success of their activation and CRM services through measurable outcomes (evidence of increased player acquisition, improved player retention rates, higher customer LTV or other relevant metrics).

Exhibit flexibility in tailoring their services to the unique needs and requirements of each operator.

This award recognises the aggregator that has made an outstanding contribution to the growth, efficiency, and innovation of the iGaming industry through the comprehensive aggregation of services, solutions, and content.

The following criteria will be applied to nominations entering this category:

Comprehensive Service Offering: Demonstrate the breadth of services offered, including but not limited to game content aggregation, payment solutions, licensing support, technical integrations (APIs), back-office tools, CRM systems, and regulatory compliance support.

Ease and Speed of Integration: Showcase how the aggregator facilitates fast, seamless, and reliable integrations for online operators, across various products and markets.

Content and Product Diversity: Highlight the variety and range of products and services offered — including gaming content (slots, live casino, sports betting, etc.), platform solutions, payment services, and additional business tools.

Innovation and Technology Advancement: Demonstrate a commitment to developing and adopting cutting-edge technologies, including innovations in API performance, security protocols, data analytics, player engagement tools, and emerging technologies like AI and blockchain.

Market Expansion and Localisation: Provide examples of how the aggregator supports operators entering new markets, offering localisation services (language, currency, content adaptation) and navigating regulatory landscapes.

Operator and Client Success: Share evidence of how the aggregator has contributed to the growth and success of its operator clients, through case studies, client testimonials, measurable KPIs (e.g., increased player engagement, revenue growth, market entry success).

Industry Reputation and Partnerships: Present the aggregator’s reputation within the iGaming industry, including strategic partnerships, collaborations with top-tier providers, industry recognition, and client satisfaction metrics.

Compliance and Responsible Gaming Support: Highlight efforts to uphold industry regulations, data protection, responsible gambling practices, and supporting operators in maintaining compliant and ethical gaming environments.

This award has been created to recognise the best white label supplier of 2025.

This award celebrates suppliers who have achieved success, scale, stability, flexibility, and geographical reach in their white label offerings, ultimately empowering operators to establish and grow their online platforms with confidence.

Companies are encouraged to share KPIs and metrics, while respecting data privacy guidelines. The following entry criteria will be considered for this award:

Showcase exceptional white label solutions offered in 2025 (a comprehensive solution that allows operators to launch and operate their own online gaming platforms efficiently).

Offer a range of features (website design, wide game selection, payment options, customer support, and backend tools).

Demonstrate a track record of success in providing white label solutions to operators (number of successful partnerships established, growth rates and other relevant metrics that highlight the supplier’s ability to deliver a great product).

Demonstrate that the white label solutions are scalable to accommodate the needs of various operators (capability to expand operational requirements while maintaining performance and service quality).

Demonstrate stability ensuring high levels of security, and data protection (handling data without compromising performance or security).

Exhibit flexibility in tailoring their white label solutions to meet the unique needs of each operator (customisation of branding, content, interface etc).

Showcase a wide geographical reach, providing white label solutions to operators in various jurisdictions.

This award has been created to recognise the company providing the best sportsbook product in 2025.

This award category aims to identify suppliers who have demonstrated creativity, differentiation, commercial success, and the ability to make a significant impact on the sports betting industry through their innovative sportsbook solutions. The following entry criteria will be considered for this award:

Showcase an exceptional sportsbook product that offers a comprehensive, user-friendly and feature-rich platform for operators (wide range of markets, competitive odds, live streaming options and other innovative features that enhance the betting experience).

Demonstrate creativity in terms of functionality and user experience (features that differentiate it from competitors such as innovative bet types, social elements, gamification or other additions).

Showcase how their product stands out in the market, highlighting its unique selling points and competitive advantages (features, technologies, partnerships).

Provide evidence of the commercial success of their product through measurable outcomes (operator adoption data, market share and other relevant success metrics).

Showcase the impact of their sportsbook innovation on the sports betting experience (how has their product revolutionised/improved certain aspects of sports betting, addressed challenges, improved engagement).

This award has been created to recognise the best standalone platform provider of 2025, providing comprehensive end-to-end services and overseeing key product integrations for client operators.

This award category aims to recognise suppliers who have demonstrated excellence in terms of success, stability, flexibility, and geographical reach in their platform solutions. Companies are encouraged to provide KPIs and metrics, while respecting data privacy guidelines. The following entry criteria will be considered for this award:

Showcase the scalability of their platform solution (such as ability to handle increasing volumes of data, accommodating growing needs and supporting new market launches).

Demonstrate expertise in software integration (capability to seamlessly integrate various products, services, and third-party solutions into their platform such as game providers, payment gateways, CRM systems or compliance tools).

Exhibit the level of customisation they offer within their solution (clients should be able to tailor their platforms to align with their brand identities, markets and specific requirements).

Provide evidence of successful new partner launches (testimonials from operators who have experienced smooth onboarding processes, efficient platform setup, and successful market entries).

Showcase their client management capabilities, demonstrating their ability to build and maintain strong relationships with their clients (dedicated account management, ongoing support and regular communication).

Demonstrate the reliability and support offered through their platform solution (platform stability, security measures, and the availability of technical support).

This award recognises the company(ies) behind the most innovative, intelligent and creative Marketing Campaign of 2025. The award is open to operators or agencies working on behalf of operators.

Particular emphasis will be placed on the campaign’s creativity, success and originality.

To be considered for the "Marketing Campaign of the Year" award, companies or agencies must meet the following entry criteria, demonstrating their innovation, intelligence, creativity, success, and originality in executing a marketing campaign in 2025. The following entry criteria will be considered for this award:

Creativity and concept: fresh ideas and engaging storytelling that capture the attention of the target audience.

Achieved significant success in the form of measurable outcomes such as increased brand awareness, customer acquisition, conversion rates, or revenue growth.

Demonstrated strategies that encourage audience engagement and interactivity (gamification, social media contests, or other strategies that foster a sense of community).

This award recognises the best overall esports operator of 2025.

Particular emphasis will be placed on growth, new market penetration, marketing, quality, differentiation of operations and strength of brand. The following entry criteria will be considered for this award:

Operational efficiency, smooth day-to-day operations, and ability to deliver exceptional customer experiences.

Showcase significant growth in terms of revenue, customer base, and market reach (successful entry into new markets, expansion of the online presence, launch of new products).

Marketing and branding efforts such as creative advertising campaigns, promotions, strong communication strategy that resonates with the target audience.

Has introduced innovative features that differentiate it from competitors (unique technologies, game offerings, immersive experiences, loyalty programs).

Strong reputation (positive reviews/testimonials) from the industry peers.

Commitment to responsible gambling and adoption of player protection measures.

Customer satisfaction (good player retention stats, user-friendly platform, plethora of payment options to choose from, multiple casino games/sports markets).

Profitability and financial security/stability.

This award has been created to recognise the new company or companies behind the best innovation in sports betting software in 2025.

This award category aims to identify and acknowledge emerging suppliers who have demonstrated exceptional creativity, differentiation, commercial success, and the impact of their innovations in the sports betting industry. The following entry criteria will be considered for this award:

Showcase creative approach to sports betting software innovation (introducing unique features, functionalities or technologies).

Demonstrate how their innovation enhances the sports betting experience providing added value, convenience and excitement.

Highlight how their sports betting software innovation stands out from competitors (unique selling points and competitive advantages of their product - how their innovation addresses challenges, improves efficiency and enhances user engagement).

Provide evidence of the commercial success of their sports betting software innovation (data on customer adoption, market penetration, partnerships or any other relevant success metrics).

Showcase the impact of their sports betting software innovation (how their innovation has revolutionised/improved certain aspects of sports betting, improved operational efficiency, increased player engagement).

This award has been created to recognise the company behind the best live betting product of 2025.

This award category aims to identify suppliers that have excelled in providing a wide range of markets/sports, ensuring stability, achieving commercial success, delivering exceptional user experiences, and introducing innovative elements to their live betting products. The following entry criteria will be considered for this award:

Showcase the breadth and depth of their live betting product in terms of the range of markets and sports available (comprehensive coverage of popular sports and diverse markets).

Demonstrate the stability and reliability of their live betting product (ability to handle high traffic volumes and real-time updates without interruptions).

Provide evidence of the commercial success of their live betting product (data on customer adoption, market share, partnerships or any other relevant success metrics).

Focus on delivering an exceptional user experience through their live betting product (user-friendly interfaces, intuitive navigation, and clear presentation of live odds, match statistics, visualizations, or interactive elements).

Demonstrate innovative features or functionalities that set their live betting product apart from competitors (novel technologies, creative options or unique elements).

This award has been created to recognise the company behind the best Live Casino supplier 2025.

This award category aims to identify suppliers that have excelled in providing exceptional Live Casino solutions to the gaming industry, have brought new concepts, provided a diverse range of high-quality products, exhibited technological excellence and delivered exceptional user experiences. The following entry criteria will be considered for this award:

Showcase the new concepts they have brought to the Live Casino sector (highlight how their products have introduced innovative and elements to enhance the Live Casino experience with fresh ideas, creative features, or unique mechanics).

Provide a comprehensive range of Live Casino offerings (deliver a diverse selection of live dealer games that cater to different player preferences).

Demonstrate their ability to deliver high-quality and immersive Live Casino experiences across multiple game types, ensuring an engaging environment for players.

Demonstrate technological excellence in delivering their Live Casino solutions (reliability, stability, ability to handle high volumes of players, seamless live streaming, real-time interactions).

Focus on delivering an exceptional user experience (user-friendly interfaces, intuitive navigation, and visually appealing settings — highlight features that enhance player engagement).

This award has been created to recognise the company supplying the best sports data product in 2025.

This award category aims to identify suppliers that have excelled in delivering sports data solutions with exceptional speed, accuracy, scale, flexibility, and robustness. The following entry criteria will be considered for this award:

Showcase the speed at which their product delivers real-time updates and enables fast and reliable data transmission (efficiency of data feeds, ensuring that operators and players have access to the most up-to-date and accurate information).

Demonstrate the accuracy and reliability of their sports data product (data collection methodologies, quality assurance processes, data validation processes, uninterrupted access to sports data even during unforeseen circumstances).

Showcase the scalability of their sports data product (demonstrate their ability to handle a vast volume of sports events, leagues, and markets).

Evidence of extensive coverage, including popular sports as well as niche and emerging sports.

Highlight the flexibility of their sports data product (customise data feeds based on specific requirements and integrate seamlessly with various platforms).

This award has been created to recognise the company behind the best Land-Based betting product of 2025 (anything from machines to displays to screen systems - anything that adds to the bottom line in a retail environment).

This award category aims to identify suppliers companies that have excelled in providing exceptional products and solutions for the land-based betting and gaming industry by demonstrating excellence in customer engagement, differentiation, commercial success, and impactful contributions to the retail environment. The following entry criteria will be considered for this award:

Demonstrate how their product enhances customer engagement in the retail environment (showcase features and functionalities that create a memorable and enjoyable experience for customers).

Highlight how their product stands out from competitors in the market by showcasing unique and innovative elements that set their product apart (how their product offers a distinct value proposition and competitive advantage).

Demonstrate the commercial success of their product (adoption, positive financial impact on their clients' businesses or market share expansion).

Highlight the impact of their product on the land-based betting and gaming industry (how their product has positively transformed the retail environment).

Emphasise the quality and reliability of their product (robust performance, quality control measures etc).

This award has been created to recognise the company behind the best virtual sports product of 2025.

This award category aims to identify and acknowledge suppliers that have excelled in providing exceptional virtual sports solutions to the gaming industry and demonstrated creativity, commercial success, geographical range, and exceptional user experiences. The following entry criteria will be considered for this award:

Showcase the creativity and innovation demonstrated in their virtual sports product (unique features, graphics, sound effects that enhance the overall user experience).

Demonstrate the commercial success of their virtual sports product (adoption by operators, and positive financial impact on their clients' businesses, market share expansion).

Demonstrate the geographical reach and availability of their virtual sports product (partnerships with operators in various regions, successful deployments in different markets, ability to cater to a wide range of audiences and regulatory requirements).

Focus on delivering an exceptional user experience (user-friendly interfaces, intuitive navigation, visually appealing designs, customisable options, realistic gameplay mechanics).

This award has been created to recognise the supplier providing the best multi-channel solutions to help operators merge their digital and land-based capabilities.

This award category aims to identify suppliers that have excelled in delivering comprehensive and seamless multi-channel experiences in the gaming industry by demonstrating robustness, connectivity, complexity management, commercial success, exceptional customer experiences, and scalability in their multi-channel services. The following entry criteria will be considered for this award:

Demonstrate the robustness of their multi-channel solution (showcase the stability, reliability, and resilience of their platform or software, highlighting its ability to handle high volumes of transactions, data, and user interactions across various channels).

Showcase the connectivity capabilities of their multi-channel solution (seamless integration and communication between different channels, such as online, mobile, and land-based).

Showcase their ability to handle the complexity of multi-channel operations (how their solution accommodates diverse business models, regulatory requirements, and technical integrations across different channels).

Demonstrate the commercial success achieved through their multi-channel solution (adoption rates, positive financial impact on their clients' businesses, increased player engagement or improved operational efficiency).

Prioritise delivering an exceptional customer experience across all channels (user-friendly interfaces, consistent branding, personalisation etc).

Demonstrate the scalability of their multi-channel solution (ability to support clients with varying sizes and growth plans, ensuring that the solution can handle increasing volumes, traffic, and business expansion needs).

This award category has been created to recognise an outstanding partner service in the field of igaming/betting marketing.

This award category aims to identify marketing agencies that have excelled in providing innovative products, services, and support to help clients meet their objectives and deliver exceptional customer experiences. The following entry criteria will be considered for this award:

Demonstrate innovation in their products and services (showcase unique approaches, strategies, and solutions that have helped their clients stand out in the competitive market).

Highlight how their offerings in areas such as SEO, PPC advertising, public relations, content marketing, social media marketing, email marketing, influencer marketing, and video marketing have delivered measurable results.

Demonstrate outstanding customer service and support (commitment to understanding their clients' needs, providing personalised strategies, and delivering timely and effective support throughout the partnership).

Provide evidence of successful campaigns, increased brand visibility, improved customer engagement, higher conversion rates, or other measurable outcomes.

Demonstrate their deep understanding of industry trends, best practices, and the unique requirements of the industry.

This award category has been created to recognise the company that has developed and introduced the most outstanding mobile innovation, which has made or has the potential to make a significant impact on the sports betting and casino industries.

This award aims to identify companies that have demonstrated a high degree of innovation, disruptiveness, user experience enhancement, adoption potential, compliance, and scalability in their mobile solutions. The following entry criteria will be considered for this award:

Demonstrate the degree of innovation in their mobile solution. They should showcase how their mobile innovation is unique and original within the sports betting and casino industries (key features, functionalities, or technologies that set their mobile solution apart from existing offerings).

Illustrate the potential for their mobile innovation to disrupt traditional practices and drive change within the industries (how their innovation challenges the status quo and offers a fresh perspective).

Emphasize the extent to which their mobile innovation enhances the user experience (accessibility, usability, and engagement).

Demonstrate the potential of their mobile innovation to contribute to the growth of the sports betting and casino industries (how the innovation attracts new customers or retains existing ones, adoption of their mobile solution, user acquisition metrics, impact on customer retention and engagement).

Address the compliance aspect of their mobile innovation (adherence to regulatory requirements and industry standards to ensure a secure and responsible mobile betting or gaming experience).

Showcase the effectiveness of their mobile innovation in helping operators with future product development, saving costs, and overcoming market hurdles (evidence of the scalability and flexibility of their mobile solution).

This award has been created to recognise the company behind the most exciting innovation in the casino entertainment sector.

This award aims to identify companies that have introduced the most exciting innovations in the gaming sector, with a particular focus on Live Casino by demonstrating outstanding technological innovation, positively impacting customer experience, improving operations performance, influencing product creation, and contributing to revenue growth. The following entry criteria will be considered for this award:

Showcase their technological innovations that have significantly impacted the gaming sector, particularly in the context of Live Casino (unique features, functionalities, or technologies they have implemented that enhance the overall gaming experience).

Emphasise how their innovation sets them apart from competitors and demonstrates a forward-thinking approach.

Demonstrate the impact of their innovation on the customer experience (how their innovation has enhanced user engagement, immersion, and enjoyment).

Highlight how their innovation has improved the operational efficiency and performance of their clients (streamlined processes, reduced costs, or increased productivity).

This award has been created to recognise the new company behind the best innovation in casino software in 2025.

This award aims to identify new companies that have showcased exceptional innovation in the field of casino software in 2025 by demonstrating creativity, differentiation, commercial success, and significant impact with their software solutions. The following entry criteria will be considered for this prestigious award:

Showcase their innovative and creative approach to developing casino software (how their solutions go beyond conventional practices and bring fresh ideas to the industry and highlight unique feature and functionalities).

Explain how their casino software stands out from the competition (showcase distinctive elements that make their software unique).

Provide evidence of the commercial success of their casino software (how their software has gained traction in the market, attracted customers, and generated positive business outcomes).

Demonstrate the impact of their casino software on the industry or the overall gaming experience (how their software has revolutionised, improved or disrupted existing practices and introduced new possibilities in the casino landscape).

This award has been created to recognise the breakthrough supplier innovation of the year.

This award aims to identify the innovations of suppliers, including platform, software, and solutions providers, who have successfully developed and implemented innovative solutions or approaches helping operators improve efficiencies, increase profitability, or enhance products and services by demonstrating creativity and commitment. The following entry criteria will be considered for this award:

Provide a comprehensive description of the innovation, including its purpose, benefits, and the specific problem it addresses.

Demonstrate how the innovation sets itself apart from existing solutions in the industry and how it has the potential to revolutionise current practices.

Describe the process of conceptualising, developing and implementing the innovation (challenges encountered along the way and the strategies employed to overcome them).

Provide evidence of the tangible impact the innovation has had on the sports betting/casino industries (data, statistics, testimonials, or case studies that showcase the positive outcomes).

Showcase how the innovation has improved efficiencies and profitability and enhanced products and services.

Present plans for the future development, expansion, or adaptation of the innovation within the industry (how the company intends to further refine and enhance the innovation).