SBC Betting Forum is a dedicated conference for the sports betting industry with the iGaming Super Show. The event aims to create a meeting place for this niche industry to come together to learn and network.

The SBC Betting Forum will cover the latest trends, strategies and opportunities in the sports betting industry, including mobile, in play betting, risk management and much more. If you are an operator or supplier in this market, this is an essential event to attend.

As well as running the conference on Wednesday 12th July, there will also be an SBC LOUNGE on the show floor and exclusive networking drinks.

09:45 – 10:00 – Welcome from the conference chair

Stephen Carter, Editor, iGaming Business

10:15 – 11:00 – State of the industry 

A case study on the trends of the global betting industry over the past 12 months with a look at the continuing consolidation among operators but also among affiliates and the impact that legislation and Brexit may have on the European industry.

Scott Longley, Clear Concise Media

11:00 – 11:30 – Customer behaviour across Europe 

Session details to be confirmed.

11:30 – 12:00 – Morning networking break 

12:00 – 13:00 – 24/7 service – being there for the customer

Betting habits extend much further than the European sporting day, so what can operators do to keep their customers engaged beyond the final whistle?

Meir Mosses, VP of Business Development, Don Best
Simon Westbury, Director, Vsoft Co Ltd
Christian Maglia, Head of Sales, BetGames.TV

13:00 – 14:00 – Lunch break 

14:00 – 14:45 – Georgia – gateway to Eastern Europe

For companies looking at CIS and Eastern Europe, Georgia has become interesting as a Regional Gambling Hub as it is the only “fully” regulated market in the region. How is the market structured, who are the main players and what are the opportunities for the bookmakers in newly formulated regulated market?

Lasha Machavariani, Ambassador, SBC Global

14:45 – 15:30 – Retaining champions – how to encourage brand loyalty

With the cost of customer acquisition so high, why aren’t more bookmakers investing in customer retention? What role does the affiliate play in customer retention going forward? Can non-betting products encourage brand loyalty? Should operators be offering a more experiential relationship with their customers? This session will look at retention products, sponsorship activation and the affiliate relationship with customers

Riccardo Mittiga, CEO, Sportito
Aristodemos Kolocassides, Director of Sports Partnerships, APC Global Sports and Entertainment
Harry Lang, Marketing Director, Pinnacle
Tom Light, Vice President of Business Development, SBTech

15:30 – 16:00 – Afternoon networking break

16:00 – 16:45 – Are customers price sensitive? An analysis of the overround erosion

There’s an interesting battle unfolding between bookmaker’s marketing and trading teams. Certain bookies are still able to offer wide overrounds without impacting their market penetration, while others are offering very tight pricing but haven’t managed to translate this into market share yet. Where is the sweet spot and exactly how important is pricing? This session will look at how much room there is there room for error and if you can become successful without tight pricing.

Guy Harding, Head of Commercial, Oddschecker

16:45 – 17:30 – Mobile UX – the next big challenge for bookmakers

The mobile channel has been vital for revenues for some years now but the user experience still leaves a lot to be desired as navigation still takes its lead from the desktop sites, and onboarding new customers through the registration process can still be onerous. This session will ask are bookmakers fully exploiting the mobile channel? Is the industry using algorithms well enough to customise the experience and can mobile be the bridge between online and retail environments?

Adam Kalmanson, Co-Founder, Bookee
Rob Morris, CEO, Two-Up Digital Ltd.
Kostandina Zafirovska, CEO, BtoBet
Monica Rangel, Chief Business Development Officer, Betcart

19:00 – 21:00 – Sports betting networking drinks in association with SBC. Sponsored by Betcart

We invite members of the sports betting community to join us for some networking drinks to kick off the evening festivities.

Venue: The Corner Amsterdam, Scheldeplein 2, 1078 GR Amsterdam

SBC Lounge

The SBC Lounge is located on the show floor in the exhibition hall throughout the conference.

Sports Betting Networking Drinks – Sponsored by Betcart

Date & Time: 19:00 – 21:00, Wednesday 12th July

Venue: The Corner Amsterdam, Scheldeplein 2, 1078 GR Amsterdam

On Wednesday evening SBC Events will be hosting networking drinks to kick off the evenings festivities.

We invite all members of the sports betting community to come and join us!

The iGaming Super Show 2017 will be held at Amsterdam RAI, Hall 8 – the biggest exhibition space in the Netherlands.

How to get there:

Upon arrival, please follow the signs to Hall 8, which can be reached from the front of the building, walking to Entrance F for hall entry.

By train:

Located just nine minutes from the city centre, Amsterdam RAI has its own train and metro station, which is easily reachable from anywhere in the Netherlands. When leaving the station, follow signs for the Amsterdam RAI. For further information, visit the journey planner by clicking here.

By tram, metro or bus:

There is a tram stop right outside of the venue. Tram 4 runs between Amsterdam RAI (Europaplein stop), Amsterdam’s city centre and Amsterdam Central Station. From the Amstel railway station, you can take Metro 51 and Bus 65 to get to Amsterdam RAI. Metro 50 also runs regularly between the Amsterdam Sloterdijk and Gein stations, stopping at the Amsterdam RAI station.

By car:

Located right next to the A10 ring road, Amsterdam RAI is easily accessible by car too. There is ample car parking spaces, which is clearly signposted after leaving the ring road. For further information on Amsterdam RAI and how to get there, please click here.

By plane:

Amsterdam Airport Schipol is just fifteen minutes from Amsterdam RAI, whether travelling by car, train, taxi or bus. For more information, please click here.