SBC Summit 2025 - Emerging Markets - Africa

                Emerging Markets
                Emerging Markets
            

Africa – Mobile First, Fast Forward Africa – Mobile First, Fast Forward

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Explore the growth-ready markets of Sub-Saharan Africa where mobile innovation meets regulatory momentum. Explore the growth-ready markets of Sub-Saharan Africa where mobile innovation meets regulatory momentum.

Africa represents one of the most mobile-first, digitally progressive gaming environments globally. With fast adoption of fintech, expanding infrastructure, and youthful user bases, it offers operators compelling new frontiers — provided they understand the regulatory frameworks and unique cultural and connectivity factors that define the continent Africa represents one of the most mobile-first, digitally progressive gaming environments globally. With fast adoption of fintech, expanding infrastructure, and youthful user bases, it offers operators compelling new frontiers — provided they understand the regulatory frameworks and unique cultural and connectivity factors that define the continent

Presenting Sponsor

Regional Focus: Key Markets Regional Focus: Key Markets

Nigeria

High-volume betting culture, USSD innovation, regulatory tightening

Kenya

Mobile wallet dominance, tax shifts, affiliate-heavy market

South Africa

Most regulated and mature, strong land-based to digital evolution

Ghana

Mid-sized market, rising player base, new tech experimentation

What You’ll Learn What You’ll Learn

Understanding market-by-market licensing and payment preferences

The importance of USSD and mobile-first UX

Partnerships with telcos and local fintechs

Navigating advertising, sponsorship, and youth engagement regulations

Building community and trust in markets with low formal banking

Networking Opportunities Networking Opportunities

Africa’s session day includes multiple curated meet-ups where attendees can: Africa’s session day includes multiple curated meet-ups where attendees can:

Connect with legal and licensing experts by country

Meet PSPs and telecom partners active in the region

Build alliances with regional affiliates and market entry consultants

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