The operator experience at SBC Summit Americas is built around connection, innovation, and growth. Whether you’re expanding into new markets, exploring fresh supplier or affiliate partnerships, or benchmarking strategies against other leading brands, this is where operators targeting North, Central, and South America come to do serious business. Bringing together 10,000+ professionals and 400 exhibitors and sponsors, the event gives operators a complete view of the regional landscape. It’s the ultimate meeting point for C-level executives, product specialists, and marketing teams to uncover trends, exchange insights, and identify new opportunities for expansion. With six conference stages running simultaneously, the SBC Summit Americas agenda delivers a 360° view of the industry, offering operators an opportunity to explore every aspect of their business in one place. With 250+ speakers and targeted tracks for North and Latin America, SBC Summit Americas delivers practical insights on leadership, regulation, payments, marketing, and player protection. Expect discussions on U.S. regulation, Brazil’s Pix system, cross-border payments, AI, martech, and omni-channel growth, plus expert-led panels on compliance and emerging markets that equip operators to stay ahead in 2026 and beyond. The best part? Passes are free for operators. As part of SBC’s signature hospitality, operator pass holders enjoy free access to all evening events, including the INFINITY Florida closing party at DAER Nightclub (which last year featured Steve Aoki), as well as the on-site Food Festival, meaning you can focus on networking while everything else is taken care of. Operators enjoy full access to the SBC Connect app to plan meetings, message partners, and manage their schedule with ease. The SBC Awards Americas also spotlight operator excellence, celebrating innovation and leadership across the region.